DEARBORN, Mich., July 30, 2014 /PRNewswire/ --
- Ford is the presenting sponsor of the 67th annual Bronner
Brothers International Hair Show & Convention, which kicks off
this weekend in Atlanta
- Ford is bringing together some of the country's top natural
hair industry experts for a panel discussion hosted by LaTavia Roberson of R&B Divas Atlanta and a
Grammy Award winner
- Ford will give away the keys to a 2015 Mustang to a
Bronner Brothers attendee, while
participants can experience and learn about Ford's newest products
in a fun and meaningful atmosphere. Test drives, including the new
2015 Expedition, will be offered – along with an interactive booth
display and surprise celebrity appearances
This weekend the city of Atlanta will be abuzz with thousands of hair
industry professionals as part of the 67th annual Bronner Brothers
International Hair Show & Convention. Ford, an 11-year
collaborator on the trade show, will be there to shine the
spotlight on the business and activity centered around the natural
hair care industry as part of its involvement in this year's
show.
The panel, "The Business of Natural Hair: Changing Landscape or
Trend?" will be hosted by LaTavia
Roberson of R&B Divas Atlanta and a Grammy Award winner.
Panelists include Jane Carter, CEO
of Jane Carter Solutions; Tamika Day
and Jamal Edmonds, natural hair
stylists and 2013 Ford Top Ten Winners; and Lexi, founder of
natural hair blog www.lexiwiththecurls.com.
"We are thrilled to be able to provide the forum around a
conversation that is so relevant within the beauty industry as a
whole," said Shawn Thompson,
manager, Ford Multicultural Marketing. "This panel discussion will
not only generate dialogue, but it will hopefully provide industry
professionals with additional information that will help their
respective businesses continue to thrive and adapt to the
ever-changing beauty landscape."
Bronner Brothers, which is billed
as the largest cosmetology trade event of its kind, will take place
at Georgia World Congress Center, Aug. 2-5,
2014. Ford's natural hair panel will take place Sunday, Aug. 3 from noon
to 1:30 p.m. In addition to showcasing new industry tools,
trends and technology, the convention features educational classes,
competitions and entertainment events targeting licensed barber and
beauty professionals.
As part of its collaboration, Ford will provide an opportunity
for attendees to drive some of its latest products, like the new
2015 Expedition. In addition, one Bronner
Brothers attendee will walk away with keys to the all-new
2015 Mustang.
"Ford's commitment to diversity and inclusion is integrated
across every aspect of the company," said Thompson. "Through
efforts with trusted brands like Bronner
Brothers, we maintain the ability to drive deeper brand
connections with multicultural consumers. This year marks the
continuation of an exciting collaboration that celebrates black
culture and its influence on creative beauty trends around the
globe."
Throughout the show, interactive activities will take place at
the Ford display, including giveaways and surprise celebrity
appearances.
"We are introducing new ideas that put Ford front and center,
while also re-energizing Bronner
Brothers' commitment to our core audience -- most of
whom are professional stylists and barbers seeking education and
networking," said Gerald Render,
vice president, marketing, Upscale Magazine. "With Ford at the helm
as presenting sponsor again, we have an extraordinary opportunity
to deliver an experience that celebrates African American beauty
and culture like no other."
Be sure to join the social conversation throughout the weekend
by using hashtag #fordup and #BBHappyHair.
To learn more about Ford's newest products, log on to
www.ford.com.
About Ford Motor Company
Ford Motor
Company (NYSE: F), a global automotive industry leader
based in Dearborn, Mich.,
manufactures or distributes automobiles across six continents. With
about 186,000 employees and 65 plants worldwide, the company's
automotive brands include Ford and Lincoln. The company provides financial
services through Ford Motor Credit Company. For more information
regarding Ford and its products worldwide, please visit
http://corporate.ford.com.
https://www.facebook.com/ford
https://twitter.com/Ford
SOURCE Ford Motor Company