Wix.com Enables Code-Free Integration of Etsy Shops into Wix Websites
July 23 2014 - 9:00AM
Wix.com Ltd. (Nasdaq:WIX), a leading global web development
platform, announced the launch of a code-free Etsy app, empowering
users to easily integrate their Etsy shops into their Wix websites.
Etsy is a vibrant global marketplace where millions of people
connect to buy and sell unique goods, enabling sellers to easily
set up and manage an advanced online shop while benefitting from
its huge targeted traffic of potential buyers. The Wix platform
empowers users to create and manage a professional online presence
exactly the way they want it. The Etsy app was created by Wix
developers based on the Etsy API, to allow users to easily
integrate their Etsy stores into Wix websites. This integration
allows users to combine the power of the Etsy marketplace with a
website that encapsulates the seller's brand, vision and
personality.
"There are so many ways to sell products online, each with its
own set of advantages. Small business owners are often forced to
choose between a marketplace such as Etsy or selling directly
through a stand-alone online store – and we don't want our users to
have to choose," said Avishai Abrahami, Wix Co-Founder and CEO.
"This new Etsy app combines strengths from both offerings and
encompasses what Wix is all about: giving users powerful tools and
the complete freedom to create and manage their online presence,
just as they want."
The Etsy app is available through the Wix App Market, which
enables users to easily integrate third party and Wix-developed
business, marketing and social functionalities into their websites,
without any coding or configuration needed. Once the Etsy app is
added, users can customize the store's color and style to
complement the rest of their website. They can continue to benefit
from being an Etsy seller as well as utilizing the additional
features that a business website provides.
The ability to integrate an Etsy shop is one of the latest
additions to the Wix App Market, which serves the company's 50
million users. Hosting over 200 apps, with more added every week,
the Wix App Market sees over 34,000 app installations per day.
"Now that I can easily integrate my Etsy store into my Wix
website, I get to expand my online presence without having to
manage multiple shopping carts. As a small business owner with
limited time, this is a huge plus," said Mariah Bargman of Mariah
Design Agency. "Etsy is my most essential sales generator, and
having it on my own website, lets me continue to leverage it while
giving customers a fuller picture of my business."
About Wix.com Ltd.:
Wix.com is a leading cloud-based web development platform with
over 50 million registered users worldwide. Wix was founded on the
belief that the Internet should be accessible to everyone to
develop, create and contribute. Through free and premium
subscriptions, Wix empowers millions of businesses, organizations,
professionals and individuals to take their businesses, brands and
workflow online. The Wix Editor and highly curated App Market
enable users to build and manage a fully integrated and dynamic
online presence. Wix's headquarters are in Tel Aviv with offices in
San Francisco, New York, Vilnius and Dnepropetrovsk. For more
information, visit: http://www.wix.com
Forward-Looking Statement
This press release contains forward-looking statements, within
the meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and
uncertainties. Such forward-looking statements may include
projections regarding our future performance and may be identified
by words like "anticipate," "assume," "believe," "continue,"
"could," "estimate," "expect," "intend," "may," "plan,"
"potential," "predict," "project," "future," "will," "seek" and
similar terms or phrases. The forward-looking statements contained
in this press release are based on management's current
expectations, which are subject to uncertainty, risks and changes
in circumstances that are difficult to predict and many of which
are outside of our control. Important factors that could cause our
actual results or actions to differ materially from those indicated
in the forward-looking statements include, among others, our
ability to grow our user base and premium subscriptions; our
ability to maintain and enhance our brand and reputation; our
ability to manage the growth of our infrastructure effectively;
changes to technologies used in our solutions or in global,
national, regional or local economic, business, competitive,
market, regulatory and other factors discussed under the heading
"Risk Factors" in our annual report on Form 20-F for the year ended
December 31, 2013 filed with the Securities and Exchange Commission
on March 20, 2014. Any forward-looking statement made by us in this
press release speaks only as of the date hereof. Factors or events
that could cause our actual results to differ may emerge from time
to time, and it is not possible for us to predict all of them. We
undertake no obligation to publicly update any forward-looking
statements, whether as a result of new information, future
developments or otherwise.
CONTACT: Eric Mason
ericmason@wix.com
650.533.0836
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