CANTON, Mass., July 8, 2014 /PRNewswire/ -- With National Ice
Cream Month in full swing, Baskin-Robbins, the world's largest
chain of ice cream specialty shops, is revealing which ice cream
flavors make people the happiest. Baskin-Robbins recently partnered
with Juliet A. Boghossian, a
behavioral food expert and founder of Food-ology®, an original
methodology that links food-related habits to personality traits
and behavioral tendencies, on a survey to uncover some interesting
insights into how ice cream flavors can enhance or initiate
positive outlooks for ice cream fans.
"It's surprising to most people when they learn that specific
ice cream flavors can increase one's happiness more than others,"
said Juliet A. Boghossian, Founder
of Food-ology. "For example, the ice cream flavors enjoyed as a
child can actually trigger happy memories, release tension and
remove distractions in the moment. Ice cream lovers can also
consume a dose of happy by choosing a flavor with mood enhancing
ingredients like chocolate, coffee, almonds or mint."
According to the survey, the thought of ice cream puts 71% of
people in a happy mood even if they are preoccupied, stressed or in
a serious mood, while more than 60% of people are happiest,
motivated and inspired when enjoying ice cream with family and
friends. In addition, 63% of people believe an ice cream break is
downtime to be silly, talk and enjoy each other's company, free of
distractions.
In addition, based on the survey, the top ten ice cream flavors
that make people the happiest in rank order are:
- Chocolate
- Jamoca® Coffee
- Very Berry Strawberry
- Rocky Road
- Vanilla
- Chocolate Chip Cookie Dough
- Mint Chocolate Chip
- Chocolate Chip
- Pralines 'n Cream
- Rainbow Sherbet
"At Baskin-Robbins, we know that National Ice Cream Month is all
about enjoying ice cream and special moments with family and
friends, which is why this year, we wanted to share with our guests
the ice cream flavors that make people the happiest," said
Carol Austin, Vice President of
Marketing for Baskin-Robbins. "No matter which ice cream flavor you
enjoy most, we look forward to sharing Baskin-Robbins' 'more
flavors and more fun' with our guests during this fun and special
time of the year."
As part of its celebration of National Ice Cream Month,
Baskin-Robbins is also offering guests a free freshly-baked waffle
cone upgrade with the purchase of a double scoop of Baskin-Robbins
ice cream. The offer is available at participating Baskin-Robbins
shops nationwide throughout the summer months.
For more information about Baskin-Robbins' wide variety of ice
cream flavors and frozen desserts,
visit www.BaskinRobbins.com or follow us on Facebook
(www.facebook.com/BaskinRobbins), Twitter
(www.twitter.com/BaskinRobbins) or Pinterest
(www.pinterest.com/baskinrobbins31).
Survey Methodology
Findings based on empirical and
quantitative research. Empirical research performed by behavioral
food expert and Founder of Food-ology, You are HOW you Eat®,
Juliet A. Boghossian, between 2002
and 2013, 200+ adult subjects, (50/50 male/female) residing in
the United States. Quantitative
data based on an online survey among 1,000 U.S. adults 18+ (50/50
male/female), performed in 2010, using the field services of
Authentic Response. The margin of error at the 95% level of
confidence is ±3.1%. The top 10 'happy' ice cream rankings
were derived based on a scoring system which combined top flavor
preferences among 1,000 U.S. adults 18+ (50/50 male/female), and
ice creams with the most mood enhancing
ingredients.
About Baskin-Robbins
Named the top ice cream and
frozen dessert franchise in the United
States by Entrepreneur magazine's 35th annual
Franchise 500® ranking, Baskin-Robbins is the world's largest chain
of ice cream specialty shops. Baskin-Robbins creates and markets
innovative, premium hard scoop ice cream and soft serve, custom ice
cream cakes and a full range of beverages, providing quality and
value to consumers at 7,300 retail shops in nearly 50 countries.
Baskin-Robbins was founded in 1945 by two ice cream enthusiasts
whose passion led to the creation of more than 1,000 ice cream
flavors and a wide variety of delicious treats. In 2013, more than
13 million ice cream cakes were sold in Baskin-Robbins shops
worldwide. Headquartered in Canton,
Mass., Baskin-Robbins is part of the Dunkin' Brands Group,
Inc. (Nasdaq: DNKN) family of companies. For further information,
visit www.BaskinRobbins.com.
Contact:
Justin Drake
Dunkin' Brands
781-737-3315
justin.drake@dunkinbrands.com
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SOURCE Baskin-Robbins