Viggle Inc. Launches Ditch the DVR, New Entertainment Series
June 23 2014 - 8:00AM
Business Wire
New Daily Video Show Affords Networks Seamless
Digital Integration with Fans
Viggle Inc. (NASDAQ:VGGL) (“Viggle”), the
entertainment marketing and rewards platform, today announced the
new daily web video series Ditch the DVR on Wetpaint, the
Viggle-owned and operated entertainment property.
Ditch the DVR uses the TV fan girl voice of Wetpaint to tell
users about what is hot in celebrity and TV news today—and what to
watch tonight. Combining the Viggle App’s best-in-class ability to
drive tune-in, NextGuide show reminders, and Wetpaint’s wide reach
and trusted voice in TV, Ditch the DVR further positions Viggle
Inc. as a leader in pushing live TV viewing. Working with
television networks, Viggle and Wetpaint can bring several owned
and operated properties to bear on a tune-In promotion. In
addition, the daily Ditch the DVR show, Wetpaint can also feature
content in their PromoSpy videos, which feature editors and experts
giving their take on network and show promos.
"Wetpaint’s Ditch the DVR will quickly become an influencer for
TV and web video tune-in as we further leverage the Viggle Inc. TV
tune-in products, such as Viggle points, NextGuide reminders, live
companion experiences, and others,” said Kevin Arrix, Chief Revenue
Officer of Viggle. “The Wetpaint site and social media network
allows us to engage fans who are specifically looking for more
information on the next episode of their favorite shows. The
opportunity extends beyond network television and we’re talking to
multiple web-based content creators about using the program to
drive additional engagement with their properties.”
Viggle Inc.’s properties include the Viggle app, which offers
rewards for watching TV, engaging with advertisements or listening
to music; NextGuide, a personalized TV programming guide and
distributed reminder platform; and Wetpaint, an entertainment news
and social publishing platform. In March 2014, Viggle Inc. achieved
a total reach of 20.8 million, which is defined as the total number
of registered users for the Viggle app and unique monthly users of
the Wetpaint media properties.
Additional Links:
Sample Ditch the DVR segment:
http://www.wetpaint.com/the-bachelorette/video/2014-06-16-bachelorette-andi-dorfman-heads-france
PromoSpy:
http://www.wetpaint.com/the-bachelorette/video/2014-06-10-episode-5-promo-spy-the-bachelorette-andi-dorfman
Bleachable moments
integration: http://www.wetpaint.com/the-bachelorette/articles/2014-05-19-andi-dorfman-bleachable-moment-season-10
To learn more about advertising on any of the Viggle properties,
visit http://viggleinc.com/advertising/.
About Viggle
Viggle is an entertainment marketing and rewards platform whose
app rewards its members for watching TV shows and discovering new
music. The Viggle mobile app has over 4 million users. Since its
launch, Vigglers have redeemed over $18 million in rewards for
watching their favorite TV programs and listening to music. In
addition, Viggle operates Wetpaint, which offers entertainment and
celebrity news online. Viggle also operates Dijit Media, maker of
technology that helps consumers search for, find, and set reminders
for TV shows and movies. For more information, visit www.viggle.com
or follow us on Twitter @Viggle.
This press release may contain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements involve
inherent risks and uncertainties that could cause actual results to
differ materially from those projected or anticipated. All
information provided in this press release is as of June 23, 2014.
Except as required by law, Viggle Inc. undertakes no obligation to
update or revise publicly any forward-looking statements, whether
as a result of new information, future events or otherwise, after
the date on which the statements are made or to reflect the
occurrence of unanticipated events.
Media Contact for Viggle:DKC
Public RelationsParis Tyler,
212-981-5162paris_tyler@dkcnews.comorViggle Investor Relations:Viggle Inc.John
C. Small, 646-738-3220CFOjohn@viggle.comorIRTH CommunicationsRobert Haag,
1-866-976-4784Managing PartnerVGGL@irthcommunications.com