Force Fuels Acquires Franchisor Cafe Serendipity in Recreational Marijuana Industry

HENDERSON, NV--(Marketwired - Jun 11, 2014) - Force Fuels Inc. (OTC Pink: FOFU) (PINKSHEETS: FOFU) (the "Company") is pleased that it has completed the acquisition of Café Serendipity Inc. (www.cafeserendipity.net), a development stage Franchisor, offering a upscale branded turnkey franchise business in a box for the Recreational and Medical Marijuana industry.

With two states currently open for Recreational use of Marijuana and already an additional 22 states having gone through adoption for the use of medical marijuana, management believes there is a perfect opportunity to bring in professional management and brand builders to build out a franchise network of 2,000 to 3,000 nationwide retail stores, similar to what gourmet coffee houses did 15 to 20 years ago. Plans call for the company immediately start selling franchise territories in Colorado and Washington, while also taking deposits for parties wishing to lock in a territory while waiting for new states to come online.

"I am extremely excited to be helping management scale this business. We plan on bringing in extremely talented management teams with diverse skill sets to help build, brand and distribute our unique product line that includes Accessories, Apparel, Coffee and Teas, Bakery and other Edibles, Lotions, Marijuana and Oils. Our aim is to provide franchisees with a consistent quality of brand, reliable and ease of use backend and POS operating systems, while providing customers with an upscale experience for a diverse product line," said Founder and Chairman Bob McNulty, Café Serendipity Inc.

About Café Serendipity Inc. Based in Henderson, Nevada, Café Serendipity Inc. is a builder of upscale turnkey franchises to the Recreational and Medical Marijuana industry. The company plans to market a unique product line of Accessories, Apparel, Coffee and Teas, Bakery and other Edibles, Lotions, Marijuana and Oils through a coast to coast Franchise network.

Online: www.Cafeserendipity.net Facebook: https://www.facebook.com/cafeserendipity2014 Twitter: https://twitter.com/CafeSerendpity

Safe Harbor: This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond Force Fuels Inc ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in Force Fuels Inc. filings with the Securities and Exchange Commission and/or the company's website.

CONTACT: Force Fuels Inc. (702) 492-1236 www.ForceFuels.com