TBEV High Performance Beverages Company (CE)

High Performance Beverage Co. Secures $1.5 Million Dollar Debt Financing

CAVE CREEK, AZ--(Marketwired - Jun 4, 2014) - High Performance Beverage Co. (OTC Pink: TBEV) (PINKSHEETS: TBEV) (the "Company") is pleased to announce it has secured and finalized a $1.5 million dollar debt financing.

Initial proceeds from the financing will be allocated towards bringing Throwdown High Performance beverage to market. It is expected that the $1.5 million will come in various tranches over the next several months, as the company implements its core business model which will also include the introduction of additional beverage flavors and potential "trend" beverage mixtures.

Toby McBride, High Performance Beverage Company CEO, stated, "We have spent the last several months working diligently by interviewing multiple potential lenders, in order to find an appropriate financial partner for our Company. Now that our recent funding commitment has been secured, we can initiate our business model which includes bringing our Throwdown High Performance beverage to market." He also stated, "We believe that we have now entered into a new era for the Company and expect to see a consistent flow of activity from our operations."

Peter W. Busch, Chairman of High Performance Beverage's Advisory Board, stated, "I am very pleased to see that the appropriate funding for working capital has been secured by the Company. I look forward to watching Toby McBride and Mike Holly, as they take Throwdown High Performance Beverage to the next level, and am proud to be a part of this organization."

The Company is also currently working on updating and revamping its retail and Company website, and expects it to be live and fully functioning prior to the initial distribution of TBEV's product lines.

The Company also expects to see consistent activity from its operations and anticipates increasing its exposure through the public dissemination of information in the form of press releases on a more consistent level.

We would also like to take this opportunity to wish one of our Throwdown High Performance Beverage professional athletes, Jonathan Quick, much success as he and the LA Kings attempt to capture the 2014 Stanley Cup in the finals.

About High Performance Beverage Company

High Performance Beverage Company has created a new beverage segment, under the trade name, Throwdown Performance Beverages, which manufactures and distributes a line of sport performance beverages. High Performance Beverage Company's sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in both calories and caffeine. This positioning makes High Performance Beverage Co. beverages first to market with a sustainable competitive advantage.

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company's filings with the Securities and Exchange Commission.

High Performance Beverage Co. Public Relations and Shareholder Information Joseph M. Vazquez III Phone: (800) 767-9396 Email: infinityglobalconsulting@gmail.com