Joe Namath Joins Team SKECHERS
May 14 2014 - 9:00AM
Business Wire
Hall of Fame quarterback signs on to appear
in Relaxed Fit® Footwear Campaign
SKECHERS USA, Inc. (NYSE:SKX), recently called “the hottest
major brand in the U.S.” by Princeton Retail Analysis*, today
announced that it has signed hall-of-fame quarterback legend Joe
Namath to join the team representing the high-performing men’s
Relaxed Fit® from SKECHERS footwear line. A new advertising
campaign featuring Namath will begin in Fall 2014.
Hall-of-Fame quarterback Joe Namath
(Photo: Business Wire)
“Broadway” Joe’s campaign launches with a new television
commercial utilizing the same humorous tone as ongoing spots for
Relaxed Fit footwear starring Joe Montana and Mark Cuban. The
campaign will extend across all media with Namath appearing in
print, outdoor, online and point-of-sale materials through
2015.
“I’ve loved what SKECHERS has done with this campaign so far and
I’m excited be joining the team,” said Joe Namath. “The Relaxed Fit
shoes really are as comfortable as they say, and I look forward to
working with SKECHERS on what will be a fun commercial that my fans
will enjoy.”
“Our Relaxed Fit from SKECHERS campaign has had so much success
with one football Joe, that we thought it was time to bring on
another,” added Michael Greenberg, president of SKECHERS. “Joe
Namath is one of the first pro football television stars in the
world and with fans that go back to his days in Alabama, his
personality and familiar face is perfect for our team. We know
he’ll be a great asset when it comes to getting the word out about
our comfortable Relaxed Fit footwear line.”
One of the most exciting quarterbacks in NFL history, Joe Namath
entered the league after winning a national championship with the
Alabama Crimson Tide in 1964. He was the first quarterback to throw
for 4,000 yards and was named MVP when he led the New York Jets to
victory at Super Bowl III in 1969. Namath retired in 1977 holding
seasonal and career records for most games with 300 or more passing
yards.
Relaxed Fit from SKECHERS footwear offers fashionable appeal
with a spacious design that features a roomier fit, a unique
Skechers Memory Foam footbed and instant comfort. The men’s
footwear line is available in SKECHERS retail stores as well as
department and footwear stores around the globe.
SKECHERS has a long history working with sports icons over the
years. Advertising campaigns for the brand have also featured Meb
Keflezighi, Wayne Gretzky, Karl Malone, Evander Holyfield, Kareem
Abdul-Jabbar, Rick Fox, and Ronnie Lott.
The deal between Joe Namath and SKECHERS was negotiated by
Harlan Werner in association with Namaco Productions.
*Matt Powell, April 2014 Footwear Overview
About SKECHERS USA, Inc.
SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach,
California, designs, develops and markets a diverse range of
lifestyle footwear for men, women and children, as well as
performance footwear for men and women. SKECHERS footwear is
available in the United States via department and specialty stores,
Company-owned SKECHERS retail stores and its e-commerce website,
and in over 100 countries and territories through the Company’s
international network of subsidiaries in Canada, Brazil, Chile,
Japan, and across Europe, as well as through joint ventures in Asia
and distributors around the world. For more information, please
visit skechers.com, and follow us on Facebook
(facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, the Company’s future
growth, financial results and operations, its development of new
products, future demand for its products and growth opportunities,
and its planned opening of new stores, advertising and marketing
initiatives. Forward-looking statements can be identified by the
use of forward-looking language such as “believe,” “anticipate,”
“expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will
continue,” “will result,” “could,” “may,” “might,” or any
variations of such words with similar meanings. Any such statements
are subject to risks and uncertainties that could cause actual
results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include the resignation of the Company’s former
independent registered public accounting firm, and its withdrawal
of its audit reports with respect to certain of the Company’s
historical financial statements; international, national and local
general economic, political and market conditions including the
ongoing global economic slowdown and market instability; consumer
preferences and rapid changes in technology in the highly
competitive performance footwear market; sustaining, managing and
forecasting costs and proper inventory levels; losing any
significant customers, decreased demand by industry retailers and
cancellation of order commitments due to the lack of popularity of
particular designs and/or categories of products; maintaining brand
image and intense competition among sellers of footwear for
consumers; anticipating, identifying, interpreting or forecasting
changes in fashion trends, consumer demand for the products and the
various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other
factors referenced or incorporated by reference in the Company’s
annual report on Form 10-K for the year ended December 31, 2013.
The risks included here are not exhaustive. The Company operates in
a very competitive and rapidly changing environment. New risks
emerge from time to time and the companies cannot predict all such
risk factors, nor can the companies assess the impact of all such
risk factors on their respective businesses or the extent to which
any factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not
place undue reliance on forward-looking statements as a prediction
of actual results. Moreover, reported results should not be
considered an indication of future performance.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140514005511/en/
SKECHERS USA, Inc.Jennifer Clay, 310-937-1326
Skechers USA (NYSE:SKX)
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