Southeast Asia Launch for Winning Brands' 1000+ Stain Remover
May 08 2014 - 8:57AM
Marketwired
Southeast Asia Launch for Winning Brands' 1000+ Stain Remover
Winning Brands Adopts New Export Model to Address Opportunities
in the Region
NEW YORK, NY--(Marketwired - May 8, 2014) - Winning Brands
Corporation (OTC Pink: WNBD) (PINKSHEETS: WNBD) confirms that its
1000+ Stain Remover brand www.1000Plus.ca will begin test-marketing
in Viet Nam starting in June. The project follows appointment of
Kaloca Holdings www.Kaloca.com as its exclusive business
development partner for that country, effective immediately. A
trial distribution arrangement has been entered into between the
parties in order to implement a B2B business model designed for the
sale of 1000+ Stain Remover in Viet Nam. The distribution
arrangement with Kaloca envisions expansion to neighbouring markets
in Southeast Asia if the Viet Nam test is successful. The
Vietnamese launch packaging and supporting literature has been
completed. The essence of the plan is to substitute a
business-to-consumer sales model with a business-to-business sales
model in order to tap into that region's millions of small
businesses for whom the characteristics of 1000+ Stain Remover are
ideal, and for whom the price point is a non-issue.
1000+ Stain Remover is a multi-purpose clean-up solution whose
testing in international markets arises from the exceptional
versatility of the product, delivering a "one bottle for many uses"
model of cost-effectiveness and satisfaction. Internationally,
Winning Brands also recently announced new activities in Eastern
Europe with Polish based Inchem. The 1000+ Stain Remover brand
aspires to become a household name and favourite product in the
multi-purpose stain removing category. Despite the brand's
small size as an independent operator, 1000+ Stain Remover has
found its way on to the shelves of some major retailers and many
independent U.S. hardware retailers who are early adopters of
emerging brands outside of mainstream sources. Amongst the big box
retailers in the U.S., Home Depot has taken the lead by making
1000+ Stain Remover available online at
www.HomeDepot.com.
Winning Brands CEO Eric Lehner comments on the Asia initiative:
"What makes this a solid development in practical terms is that the
sales transactions for exports to Viet Nam and neighbouring markets
in Southeast Asia will be made with a U.S. based export
company. This means that financial arrangements will be
straightforward. Secondly, there are already people on the
ground in the receiving market connected with our distribution
partner. These people are local and motivated to develop the
customer base. Thirdly, price-point is a non-issue because the
millions of small businesses in that market operate to a different
budget than ordinary Southeast Asian family households. There
is a long list of self-employed service providers, merchants,
launderers, cleaners, restaurants, hotels, salons, motor vehicle
dealerships and repair establishments, etc that can afford 1000+
with North American pricing in return for the benefits of the
product. Earlier testing of 1000+ in Asia was only stalled on the
question of an affordable distribution structure, not on whether
the product could deliver benefits. 95% of the world's
population lives outside of North America. 1000+™ Stain Remover,
World's Most Versatile Cleaning Solution™ is uniquely qualified to
become a world brand if it settles distribution
particulars. We have not even scratched the surface of our
potential in building relationships with consumers here and
everywhere. Winning Brands is passionate about this
mission. Such dedication is a characteristic of independent
brands that ultimately overcome the many obstacles to become
successful in the end. We have what it takes."
Mr. Lehner maintains a CEO Weblog for the benefit of
shareholders at www.WinningBrandsCorporation.com/blog. It is a
journal of the company's mission and provides answers to
shareholder questions. It is a regular source of public
information pertaining to the company pursuant to SEC Fair
Disclosure guidelines. It sets out with unusual candor the
challenges and aspirations of the company globally.
ABOUT WINNING BRANDS CORPORATION: Winning Brands is a
manufacturer of record for advanced environmentally oriented
cleaning solutions such as KIND®, 1000+™ Stain Remover, World's
Most Versatile Cleaning Solution™, and others through its
subsidiary Niagara Mist Marketing Ltd. It's best known product
is 1000+ Stain Remover; an alternative to conventional cleaning
solvents with unique desirable properties. www.1000Plus.ca. 1000+
is available coast-to-coast in Canada in some of that country's
largest retailers including Walmart, Home Depot, Lowe's, Canadian
Tire, Home Hardware as well as a number of U.S.
outlets. TrackMoist and ReGUARD4 are examples of
industry-specific solutions from Winning Brands.
1000+, KIND, ReGUARD4 and TrackMoist are trademarks of
Niagara Mist Marketing Ltd in connection with indicated uses. Safe
Harbor: Statements contained in this news release, other than those
identifying historical facts, constitute "forward-looking
statements" within the meaning of Section 21E of the Securities
Exchange Act of 1934 and the Safe Harbor provisions as contained in
the Private Securities Litigation Reform Act of 1995. Such
forward-looking statements relating to the Company's future
expectations, including but not limited to revenues and earnings,
technology efficacy, strategies and plans, are subject to safe
harbors protection. Actual Company results and performance may be
materially different from any future results, performance,
strategies, plans, or achievements that may be expressed or implied
by any such forward-looking statements. The Company disclaims any
obligation to update or revise any forward-looking
statements.
1000+ PRODUCT
INFORMATION and INTERVIEWS: Eric Lehner CEO WINNING BRANDS
92 Caplan Avenue, Suite 134 Barrie, Ontario L4N 0Z7 Tel:
(705) 737-4062 Fax:
(705) 737-9793
eric@winningbrands.ca
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