LAKE SUCCESS, N.Y.,
April 30, 2014 /PRNewswire/
-- Tilda Limited, a leading premium 100% branded Basmati and
specialty rice products company, today announced its continued
support for the United Nations World Food Programme (WFP) with a
limited edition pack of Tilda® Pure Basmati Rice. The
United Kingdom's leading Basmati
rice brand will be donating one nutrition-boosting meal to mothers
and mothers-to-be in Bangladesh
for every limited edition pack of Tilda® Pure Basmati Rice sold. Through its
'Mums Helping Mums' campaign in the United Kingdom, Tilda Limited has donated more
than one million meals to WFP, the world's largest humanitarian
agency fighting hunger worldwide. The campaign is launching in the
Canadian market in June 2014.
Additionally, Tilda Limited has launched a new downloadable
Mums Helping Mums Cookbook, filled with favorite family
recipes donated by celebrity mothers and grandmothers from the
United Kingdom and Canada.
"We are proud to continue our support of the United Nations
World Food Programme under Hain Celestial," said Rohit
Samani—Managing Director of Tilda Limited. "Our efforts and
funding have assisted mums in giving their children a better start
in life. Through better nutrition, together we are making a
difference."
The Tilda brand offers a range of over 60 dry rice and
ready-to-heat branded products under the names Tilda®, Akash®, and
Abu Shmagh® to consumers in over 40 countries, principally in the
United Kingdom, the Middle East and North Africa, Continental Europe, North America and India.
The Hain Celestial Group, Inc.
The Hain Celestial
Group (NASDAQ: HAIN), headquartered in Lake Success, NY,
is a leading organic and natural products company in North
America and Europe. Hain Celestial participates in many
natural categories with well-known brands that include Celestial
Seasonings®, Earth's Best®, Ella's
Kitchen®, Terra®, Garden of
Eatin'®, Sensible Portions®, Health
Valley®, Arrowhead Mills®,
MaraNatha®, SunSpire®, DeBoles®,
Rudi's Organic Bakery®, Gluten Free Cafe™, Hain Pure
Foods®, Spectrum®, Spectrum
Essentials®, Walnut Acres Organic®,
Imagine®, Almond Dream®, Rice
Dream®, Soy Dream®, WestSoy®, The
Greek Gods®, BluePrint®, Yves Veggie
Cuisine®, Europe's Best®, Cully
& Sully®, New Covent Garden Soup Co.®,
Johnson's Juice Co.®, Farmhouse Fare®,
Hartley's®, Sun-Pat®, Gale's®,
Robertson's®, Frank Cooper's®,
Linda McCartney®,
Lima®,
Danival®, GG UniqueFiber®, Tilda®, Akash
Basmati®, Abu Shmagh®, JASON®, Avalon
Organics®, Alba
Botanica® and Queen
Helene®. Hain Celestial has been providing A
Healthier Way of Life™ since 1993. For more information,
visit www.hain.com.
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SOURCE The Hain Celestial Group, Inc.