Genius Acquires Zippler, a Geo Location Based App & Social
Network
MONTREAL, QUEBEC--(Marketwired - Apr 24, 2014) - Genius
Properties Ltd. (the "Corporation") (CSE:GNI) is pleased to
announce the acquisition of 100% of the assets of Zippler by our
wholly-owned subsidiary 8845131 Canada Inc. Zippler is a
geo-location based application and social network.
About Zippler
As a society, we live busier lives than ever, always on the go.
With the Web having shifted to mobile and local, ZIPPLER is at the
convergence of SOCIAL + LOCAL + MOBILE. We believe there is a
market gap for a new generation of application and social network
that can truly be useful to users as they live "geo located lives".
Zippler's mission is making people's life easier around where they
are.
The Team
The team is led by investor and advisor Eric Aubertin, also a
serial entrepreneur. In 1999, Eric successfully led a start-up
project through the same process Zippler is going through now.
After raising $500,000 from one person with an idea, Eric and team
invented a patented E-Mail and Online Fundraising. The platform was
created in 6 months and was sold with 12 months for $27M CND. Eric,
key advisor at Zippler, has relevant knowledge in all the areas
related to Zippler - social media, local advertising, online media,
monetization, loyalty programs, payment solutions, offers networks
and deals, user acquisition and retention, branding, and securing
funding. Thomas Scott with hands-on experience in mobile product
development and gaming is a key player who has helped create/refine
the idea. He will lead the product development efforts. Jack Elias
and Daniel Forman, two social media gurus from Ensuite Media, a
firm specializing in social media, will execute the social media
user acquisition plan. Zippler will recruit senior advisors with
some being located in San Francisco and Silicon Valley.
Acquisition of Zippler
« This transaction is the result of a strategic decision. »
explains Stéphane Leblanc, President of the Corporation. «
Creativity is a priority for Genius. When we met the talented team
at Zippler, there was instant chemistry. We knew we wanted to enter
into this market with that team. I am glad that we reached a
mutually beneficial agreement."
Terms and conditions of the Asset Purchase Agreement
According to the terms of the agreement, the owners and
inventors of Zippler will receive 7,8 million shares, payable in
several tranches upon reaching established milestones, as
consideration for all assets of Zippler. The transaction was also
conditional to the purchaser entering into Agreements with Thomas
Scott as key employee and Éric Aubertin as key advisor.
Team Members
Eric
Aubertin
Advisor Eric Aubertin has over 20 years of entrepreneurial
experience operating technology firms in the consumer savings
space, including ecommerce, loyalty programs and fundraising
markets where he led these companies as CEO. Mr. Aubertin has a
reputation for being innovative mind. From conceptualizing patented
technology solutions, formulating business and revenue models,
overseeing product development, implementing innovative sales and
marketing strategies, to securing capital investment, Mr. Aubertin
has to date primarily focused his career on building the corporate
infrastructure of promising start-ups.
His two most recent startups include OneBigPlanet Corp., the
most customizable and comprehensive consumer savings platform
offered to advertisers and publishers, and eFundraising Corp.,
where he co-invented a patented e-mail and web-based fundraising
system that was acquired by Reader's Digest in 2000 for the sum of
$27 million CDN. In addition to his professional exploits, Eric was
drafted by the Montreal Canadians of the NHL in 1986 and played on
the Canadian Olympic Ice Hockey Team in 1991. Mr. Aubertin earned a
Bachelor of Commerce and Business Administration Degree from the
McGill University at Montreal, Canada, with specializations in
Marketing, Entrepreneurship and International Marketing.
Thomas Scott
MBA. PMP and SAP - TERP10 certified, with 10 years of experience
in project management, analysis and development of information
technologies solutions. Expertise includes staff management,
negotiation and solution development. Proven leader recognized for
his integrity, motivational skills and its proactive approach to
problem solving. Ability to perform under pressure and strong
communication skills.
Marie-Pier
Primeau
On the product branding and UI (user interface) side, Marie-Pier
Primeau has brought extensive experience, having created the user
interface of mobile applications for companies like Videotron and
Bell.
Daniel
Forman
HEC Marketing Grad and has worked as a sales and operations
manager in the commercial distribution of office supplies. He
brings to the team his expertise in employee and supplier
management, innovative mind and the ability to develop new business
to grow market share. For the last 3 years he has been deeply
involved in online and social media marketing and has converted his
passion into an agency. His expertise and pulse of the industry
gives Ensuite Media the edge in social media consultation, strategy
and deployment. Ensuite Media Co-Founder.
Jack Elias
Results oriented sales and business development professional
having worked in the investment sector for over 12 consecutive
years. His background is heavily sales weighted and most recently
was a business development manager for the private client group of
one of Canada's major banks, Bank of Montreal. He's won recognition
for his business development skills at every level of his financial
career exceeding expectations and targets year after year. He's
lead and tested pilot projects that were successful and were later
deployed to attract long term assets. One of his biggest
achievements is having received a personal letter thanking him for
his dedication and efforts from Scotia Banks current CEO Rick
Waugh. His eye for detail and natural and sales approach has
tremendously helped sales everywhere he's been making him a core
asset for any sales team. Ensuite Media Co-Founder.
About Social Local Mobile
SOCIAL
• Social media touches 1.2 Billion Users worldwide. With the
growth of mobile apps and usage, this will grow even further,
affecting us as consumers and as people, both.
LOCAL
• The Web started on a widespread and on national basis • Now,
with higher mobile usage, the Web is turning to local to offer
integrated and local experiences.
MOBILE
• Our mobile devices are "becoming our lives. From wallet to
searching, to connecting with friends, mobile opens up a whole new
world of possibilities for users and investors.
The Conclusion
The gap is Social-Local-Mobile is big and represent a huge
financial opportunity - potentially a $500M+ play with secured
funding and well executed. Zippler is currently patent pending. And
the team has worked hard on refining the concept for a while now.
Fundraising efforts will fund the development and commercialization
of this useful, fun, and progressive SoLoMo geo Location Based App
and Social Network.
About Genius Properties
Genius is primarily targeting Quebec's excellent mineral
potential to discover new world-class deposits. Genius is the ideal
partner for exploration companies and capital pool companies
looking for qualified transaction projects of merit. Genius intends
to enter into various types of agreements on its properties.
Management is currently evaluating, through specialized
wholly-owned subsidiaries of the Corporation, other opportunities
in other markets and industries having a strong growth potential to
enhance shareholder value in the short term.
This news release contains forward-looking information within
the meaning of applicable Canadian securities laws. All information
other than historical fact is forward-looking information.
Forward-looking information relates to future events or future
performance and is based on GNI current internal expectations,
estimates, projections, assumptions and beliefs. Forward-looking
information is often, but not always, identified by the use of
words such as "expect", "project", "proposed", "intend", "seek",
"anticipate", "budget", "plan", "continue", "estimate", "forecast",
"may", "will", "predict", "potential", "targeting", "could",
"might", "should", "believe" and similar expressions. Although
management considers the assumptions and estimates, reflected in
forward-looking information, to be reasonable, based on information
currently available, there can be no assurance that such
information will prove to be correct. As a consequence, actual
results may differ materially from those anticipated.
Undue reliance should not be placed on forward-looking
information which is inherently uncertain, and subject to known and
unknown risks and uncertainties (both general and specific) and
other factors that contribute to the possibility that the future
events or circumstances contemplated by the forward looking
information will not occur or that may cause the actual results,
level of activity, performance or achievements of the Company to be
materially different from those expressed or implied by such
forward-looking information. These risks include, but are not
limited to risks associated with general economic conditions, the
actual results of current exploration activities, conclusions of
economic evaluations, changes in project parameters as plans
continue to be refined, future metal prices, financial risks and
substantial capital requirements. Further information regarding
certain of these risks (as well as risks relating generally to the
Company's business) may be found under the headings "Risks and
Uncertainties", "Forward-Looking Information" and "Financial risk
factors" in the latest Company's Management's Discussion &
Analysis on www.sedar.com. Readers are cautioned that the foregoing
list of factors that may affect future results is not exhaustive.
The forward-looking statements contained in this news release are
made as of the date hereof and GNI does not undertake any
obligation to update publicly or to revise any of the included
forward-looking statements, except as required by applicable law.
The forward-looking statements contained herein are expressly
qualified by this cautionary statement.
The CSE has neither approved nor disapproved the contents of
this press release. The CSE does not accept responsibility for the
adequacy or accuracy of this release.
Stephane LeblancPresident and CEO(418)
717-2553slconcept@hotmail.com