NEW YORK, April 17, 2014 /PRNewswire/ -- Chico's FAS,
Inc., and its family of brands – Chico's, White House Black Market,
Soma, and Boston Proper – announce the launch of its fourth May
is For Miracles campaign, a multi-faceted program to raise
funds for the 170 Children's Miracle Network Hospitals® (CMN
Hospitals) across the United
States and Canada. Since
2011, Chico's FAS, Inc. has raised over $3
million for CMN Hospitals, and this year, the Company hopes
to increase its contribution.
Beginning now, the Chico's brand is selling an exclusive,
limited-edition Miracle Key
necklace and White House Black Market, an exclusive,
limited-edition Creating Miracles necklace. Both
necklaces will be sold in boutiques and online for $20, with $10 from
the sale of each necklace benefiting local Children's Miracle
Network Hospitals. Also, Soma will donate $1 for every Embraceable Pajama separate (up to
$20,000) and Boston Proper will
donate 10% of the proceeds for any purchase from their Starburst
Icon Collection (up to $10,000) to
local Children's Miracle Network Hospitals through the month of
May. For the second year in a row, Chico's FAS, Inc. will
also serve as a presenting sponsor of CMN Hospitals' Champions
program.
In addition, from now through the end of May, customers can
donate at any of the retailer's 1450+ boutiques nationwide, outlets
and online, as well as through the 3rd annual
interactive website and Facebook experience, Send A Smile.
The goal of the year's Send A Smile campaign is to raise
$50,000 for local Children's Miracle
Network Hospitals and salute moms and caregivers. In partnership
with HelloWorld, the leader in rich engagement campaigns across
mobile, social and web, users can create their own unique virtual
card through a customized, mobile-enabled microsite. It's
completely free to create a card, and Chico's FAS, Inc. will donate
$1 to the Children's Miracle Network
Hospital of the user's choice for every card created. If users get
social and invite their friends to create a card too, Chico's FAS,
Inc. will donate an additional $1,
combined up to $50K. Users can access
this fun, shareable experience on their mobile phone, tablet, or
desktop through any of the brands' Facebook pages or these
brand-specific URLs: www.chicos.com/sendasmile,
www.whbm.com/sendasmile, www.soma.com/sendasmile,
www.bostonproper.com/sendasmile.
#SendASmile
"At Chico's FAS, we deeply value the relationship we have built
with Children's Miracle Network Hospitals. Our associates and
customers believe in the importance of creating a better future for
children in the communities in which we live," said David Dyer, President and Chief Executive
Officer of Chico's FAS, Inc. "CMN Hospitals touches the lives
of more children than any other children's charity, and gives each
of us, and our loyal customers, a unique opportunity to give back
and truly make a difference."
Chico's FAS, Inc. and its brands created this multi-faceted
campaign as a call-to-action for new and existing customers.
Through the various ways to donate and participate, it is
easier than ever for consumers to make a difference in children's
lives.
ABOUT CHICO'S FAS, INC.
The Company, through
its brands – Chico's, White House | Black Market, Soma, and Boston
Proper, is a women's specialty retailer of private branded,
sophisticated, casual-to-dressy clothing, intimates, complementary
accessories, and other non-clothing gift items.
Chico's primarily sells exclusively designed, private branded
clothing for women featuring a combination of great style with
on-trend, expressive and one-of-a-kind designs to yield a wardrobe
that is fashionable, unique, relaxed figure-flattering, and
comfortable. Chico's currently operates more than 600 boutiques and
over 100 outlets across the U.S., the District of Columbia and Puerto Rice. Chico's also publishes a monthly
catalog and offers round-the-clock shopping at www.chicos.com.
WH|BM offers fashionable and sophisticated clothing and
accessory items, from everyday basics, to wear-to-work, to elegant
fashion, primarily in black and white and related shades with
seasonal color splashes. WH|BM currently operates more than 400
boutiques and over 50 outlets across the U.S., Canada, Puerto
Rice and the U.S. Virgin
Islands. WH|BM publishes a monthly catalog highlighting its
latest fashions and connects with customers at www.whbm.com.
Soma, which began operations in 2004, primarily sells
trend-right lingerie, innovative and expertly fitted lingerie and
loungewear apparel and beauty products. Soma currently operates
over 200 boutiques and over 15 outlets. Soma publishes its own
catalog coinciding with key shopping periods and sells
direct-to-consumer at www.soma.com.
Boston Proper, which was acquired by Chico's FAS in September 2011, is an online and catalog based
retailer of women's high end apparel and accessories focused on
creating a daring, modern style with a sensual feel designed for
today's independent, confident and active woman. Boston Proper
merchandise is available through 6 boutiques, and the Boston Proper
catalog and website, www.bostonproper.com.
ABOUT CHILDREN'S MIRACLE NETWORK HOSPITALS
Children's
Miracle Network Hospitals® raises funds and awareness for 170
member hospitals that provide 32 million treatments each
year to kids across the U.S. and Canada. Donations stay local to
fund critical treatments and healthcare
services, pediatric medical equipment and charitable
care. Since 1983, Children's Miracle Network Hospitals has
raised more than $5 billion, most of
it $1 at a time through the charity's
Miracle Balloon icon.
Its various fundraising partners and programs
support the nonprofit's mission to save and improve the lives of as
many children as possible. Find out
why children's hospitals need community
support, identify your member hospital and learn how you can
Put Your Money Where the Miracles Are, at CMNHospitals.org and
facebook.com/CMNHospitals.
SOURCE Chico's FAS, Inc.