BBM Chats Just Got More Fun with the Introduction of Stickers
April 01 2014 - 9:12AM
Marketwired
BBM Chats Just Got More Fun with the Introduction of Stickers
Multi-Person Photo Sharing and Larger File Transfers Round Out
New Features
WATERLOO, ONTARIO--(Marketwired - Apr 1, 2014) -
Editors Note: A photo for this release is available on the
Canadian Press picture wire and AP PhotoExpress.
BlackBerry Limited (NASDAQ:BBRY)(TSX:BB), a global leader in
mobile communications, today announced an update of BBM™, a leading
mobile messaging platform for private and secure communications,
that allows customers to further personalize and enhance their chat
experiences.
Available for download later today from the respective app
stores for the Android™, BlackBerry® and iOS® platforms, BBM will
now offer stickers - larger, bolder and more expressive images than
emoticons - that BBM users can add to their BBM chats. Customers
will be able to purchase and download sticker packs from the new
BBM Shop found in BBM.
"Stickers are another great example of how we're making the BBM
experience more engaging and fun for our customers," said David
Proulx, Senior Director, BBM at BlackBerry. "Stickers let you
personalize your chats and strike the right chord with people
around the world who rely on stickers in chats when they connect
with colleagues, family, friends, peers and partners."
BBM customers will be able to download a variety of sticker
packs right inside BBM from the BBM Shop. Each sticker pack
contains between 20 and 25 stickers and features content developed
by talented artists or relating to a theme or a character like
CosCat, Gilbert's Tales or Bubble Bot, as well as sticker packs
featuring content from popular brands including Shaun the Sheep and
WWE. To start, sticker packs will either be offered for free, or
cost US $1.99, or an approximate equivalent amount in the local
currency, and will be billed through the device's app store.
With WrestleMania 30 just around the corner, WWE is planning to
give away a free sticker pack to its fans through BBM. In addition,
a free sticker pack created by BlackBerry featuring favorite BBM
emoticons will be available to all BBM customers that download the
new update. BlackBerry plans to add new sticker packs on a regular
basis.
In addition to stickers, BBM customers can now easily share
photos in multi-person chats*. Photos will be delivered in the chat
as a thumbnail that can be opened to reveal the image in full size.
BBM customers can also now send higher quality photos, videos and
presentations thanks to larger in-chat file transfers. Files up to
16MB can now be shared in a chat, an increase of 10MB.**
For more information about the BBM update, device requirements
and other features, please visit bbm.com.
For a video on stickers and picture sharing follow:
Stickers Video
Picture Sharing Video
BBM continues to connect friends, family and colleagues across a
myriad of mobile networks, as the standard for mobile instant
messaging with a fast, reliable, and engaging experience that puts
control of privacy and personal information back in the customers'
hands.
* |
Sharing pictures in multi-person chats is not included in BB0S |
|
** |
For sending and receiving on BlackBerry 10, iOS and Android.
BlackBerry smartphones running BBOS will be able to receive
only. |
About BBM
Introduced in 2005, BBM set the standard for mobile instant
messaging and continues to drive innovation in messaging and
private social networking. Today, BBM is one of the largest private
social mobile networks, driving real, active conversations.
Customers love BBM for its privacy, controls and immediacy with
Delivered and Read statuses and message-in-progress notices.
About BlackBerry
A global leader in mobile communications, BlackBerry®
revolutionized the mobile industry when it was introduced in 1999.
Today, BlackBerry aims to inspire the success of our millions of
customers around the world by continuously pushing the boundaries
of mobile experiences. Founded in 1984 and based in Waterloo,
Ontario, BlackBerry operates offices in North America, Europe, Asia
Pacific and Latin America. The Company trades under the ticker
symbols "BB" on the Toronto Stock Exchange and "BBRY" on the
NASDAQ. For more information, visit www.blackberry.com.
Forward-looking statements in this news release are made
pursuant to the "safe harbor" provisions of the U.S. Private
Securities Litigation Reform Act of 1995 and applicable Canadian
securities laws. When used herein, words such as "expect",
"anticipate", "estimate", "may", "will", "should", "intend",
"believe", and similar expressions, are intended to identify
forward-looking statements. Forward-looking statements are based on
estimates and assumptions made by BlackBerry Limited in light of
its experience and its perception of historical trends, current
conditions and expected future developments, as well as other
factors that BlackBerry believes are appropriate in the
circumstances. Many factors could cause BlackBerry's actual
results, performance or achievements to differ materially from
those expressed or implied by the forward-looking statements,
including those described in the "Risk Factors" section of
BlackBerry's Annual Information Form, which is included in its
Annual Report on Form 40-F (copies of which filings may be obtained
at www.sedar.com or www.sec.gov). These factors should be
considered carefully, and readers should not place undue reliance
on BlackBerry's forward-looking statements. BlackBerry has no
intention and undertakes no obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise, except as required by law.
BlackBerry and related trademarks, names and logos are the
property of BlackBerry Limited and are registered and/or used in
the U.S. and countries around the world. All other marks are the
property of their respective owners. BlackBerry is not responsible
for any third-party products or services.
Media Contact:Nadia StolfiBlackBerry Media
Relationsmediarelations@blackberry.com519-888-7465 x77273Investor
Contact:BlackBerry Investor
Relationsinvestor_relations@blackberry.com519-888-7465
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