Pulse Provides Update on Strategic Growth Initiatives
2013 Full-Year Revenue Grew 45 Percent; Natural Cabana Lemonades
Now Sold at 20,000 Stores; To Date, Coconut Water Orders Reach
120,000 Cases
DENVER, CO--(Marketwired - Mar 31, 2014) - The Pulse Beverage
Corporation (OTCQB: PLSB), makers of Natural Cabana® Lemonades and
Coconut Waters, and PULSE® brand of functional beverages, today
issued the following letter to shareholders from Bob Yates, chief
executive officer:
Dear Fellow Shareholders:
With 2014 well underway, I am happy to provide an update on the
exciting progress we have made in recent months. Aside from
further establishing a foundation and growth platform for our
company throughout the past year, we are pleased with the excellent
response being received following the launch of Natural Cabana®
Coconut Water and Natural Cabana® Limeade, in addition to the new
face of PULSE® brand of functional beverages.
Last year, was an important period of building for the
future. From a financial perspective, revenues grew 45 percent
in 2013 over the prior year, and the company's net loss was reduced
by nearly 10 percent. For more details regarding our 2013 financial
results, please visit
http://www.pulsebeverage.com/sec-filings/.
While as an emerging growth company, our financial results are
not yet near the level of performance we expect to achieve, our
distribution network and product lines are gaining significant
traction. To date, our lemonade products are sold in
approximately 20,000 locations, which is an unprecedented amount of
listings when you consider the short period of time we've been
around as a company.
The quick ramp of our lemonade inspired us to leverage the
distribution network with another less seasonal product that is
experiencing a rapid rate of consumer adoption -- coconut
water. In February, we launched Natural Cabana® Coconut Water,
selling out of our first shipment of 14,000 cases prior to the
beverage's formal debut at Natural Products Expo West, a leading
tradeshow venue that we attended in March. As of today, I am
pleased to report that total orders for our coconut water have
reached 120,000 cases.
People who have sampled our coconut water are raving about its
great taste and attractive price point relative to other products
on the market. We are rolling out the beverage in several
high-traffic retail points, including Albertsons, Walgreens, Shell
Oil convenience stores, Kmart stores and 7-Eleven franchises, among
others to be announced later this year. The reception has been
so strong for Natural Cabana® Coconut Water that we anticipate
sales to be equal to or greater than lemonade sales in 2014. Please
visit http://bit.ly/cabanacoconutwater to view a video about our
coconut water.
We also recently introduced Natural Cabana® Limeade, another
product that has less seasonality than lemonade and is garnering
attention on shelves as consumers discover this refreshing
alternative to other flavors. As cliché as this may sound,
limeade is one of those beverages that make consumers' mouths
water. Our limeade product is absolutely top notch in taste,
quality and value.
Additionally, we are in the process of introducing our newly
designed and reformulated PULSE® brand of "Heart and Body Health"
functional beverages. The is an exciting development for the
product, since it will have gender-neutral appeal and great taste,
as well as contain liposomal technology developed by Baxter
Healthcare, designed to significantly enhance the absorption of
vitamins and other vital nutrients. The rollout for the new PULSE®
is slated for later this spring.
As we continue to leverage our growing distribution network,
introduce new products, and deploy sales and marketing strategies
to increase the reach of our beverages, we believe the Company is
well-positioned for a game-changing 2014 that will vastly improve
our bottom line and ultimately enhance shareholder value.
We greatly appreciate your continued support and look forward to
keeping you informed of our exciting progress in the year
ahead.
Sincerely,
Bob Yates, Chief Executive Officer
About The Pulse Beverage Corporation Pulse Beverage Corporation
is an emerging beverage company that offers a line of great
tasting, refreshing, low-calorie natural drinks, including Natural
Cabana® Lemonade and Limeade, Natural Cabana® Coconut Water and
Pineapple Coconut Water, and PULSE® brand of functional
beverages. Combining all-natural ingredients, essential
vitamins and minerals, Pulse's line of beverages provides consumers
with high-quality, healthy alternatives at a reasonable
price. For more information, please visit:
www.pulsebeverage.com or email info@pulsebeverage.com.
Follow Pulse Beverage on Twitter at
https://twitter.com/drinkpulsebev. Become a Pulse Beverage
Facebook Fan Page at
https://www.facebook.com/PulseBeverageCorporation.
Forward-Looking Statements
This news release contains "forward-looking statements" as
that term is defined in Section 27A of the United States Securities
Act of 1933, as amended and Section 21E of the Securities Exchange
Act of 1934, as amended. Statements in this press release which are
not purely historical are forward-looking statements and include
any statements regarding beliefs, plans, expectations or intentions
regarding the future. Such forward-looking statements include,
among other things, achieving an objective of an annualized sales
run rate of one million cases next year. Actual results could
differ from those projected in any forward-looking statements due
to numerous factors. Such factors include, among others, the
inherent uncertainties associated with new projects and development
stage companies. These forward-looking statements are made as of
the date of this news release, and the company assumes no
obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those projected in
the forward-looking statements. Although management believes that
any beliefs, plans, expectations and intentions contained in this
press release are reasonable, there can be no assurance that any
such beliefs, plans, expectations or intentions will prove to be
accurate. Investors should consult all of the information set forth
herein and should also refer to the risk factors disclosure
outlined in the company's annual report on Form 10-K for the most
recent fiscal year, quarterly reports on Form 10-Q and other
periodic reports filed from time-to-time with the Securities and
Exchange Commission.
Investor
Contact: PondelWilkinson Judy Sfetcu
investors@pulsebeverage.com (310) 279-5980 Media Contact: PondelWilkinson
George Medici gmedici@pondel.com (310) 279-5968