CANTON, Mass., March 31, 2014 /PRNewswire/
-- Baskin-Robbins, the world's largest chain of ice cream
specialty shops, is excited to welcome your friendly neighborhood
Spider-Man to its restaurants and the arrival of The Amazing
Spider-Man 2™ to the big screen on May
2. Starting this week, Baskin-Robbins, in collaboration with
Sony Pictures, brings the spirit of The Amazing Spider-Man 2
to participating Baskin-Robbins locations nationwide with a full
web of delicious frozen treats and promotions inspired by the
blockbuster film franchise, including the April Flavor of the
Month, The Amazing Spider-Man 2™ ice cream.
"We are excited to help bring the buzz and excitement of The
Amazing Spider-Man 2 to Baskin-Robbins guests nationwide
through our collaboration with Sony Pictures," said John Costello, President, Global Marketing and
Innovation, Dunkin' Brands. "It's a great way to kick off the
summer ice cream and movie seasons. We hope guests will swing into
our restaurants to try our delicious frozen treats inspired by
The Amazing Spider-Man 2, and also take part in our
three-day Scoop Fest promotion and Amazing Scoop Fest Contest."
Super-Powered Menu Items
To help guests get their Spider-Sense tingling, Baskin-Robbins
is offering the following menu items at participating shops
nationwide for a limited time only:
- The Amazing Spider-Man 2 Ice Cream – Get
tangled up in red and blue vanilla-flavored ice cream with a dark
chocolate web and popping candies that combine to make a Super Hero
of a flavor! The Amazing Spider-Man 2 ice cream is available
by the scoop in a cup or cone, and can also be taken home in
fresh-packed pints and quarts.*
- The Amazing Spider-Man 2 Ice Cream Cake –
Be the super hero of the party with this amazing creation that
features The Amazing Spider-Man's illuminated eyes that appear lit
up with Electro's bolts. This cake can be customized with guests'
favorite ice cream and cake flavor combinations.
- Electro's Milkshake – Shockingly good! Made with The
Amazing Spider-Man 2 ice cream, it will electrify your taste
buds.
Baskin-Robbins Scoop Fest
From April 22 through April 24,
participating Baskin-Robbins shops nationwide will be kicking off
the summer movie and ice cream seasons with a three-day Scoop Fest
promotion. Ice cream lovers are encouraged to swing into
Baskin-Robbins these three days to enjoy one of three amazing Scoop
Fest deals, including:
- $1.00 for a Single Scoop (2.5 oz
scoop)
- $2.00 for a Double Scoop (4 oz
scoops)
- $3.00 for a Triple Scoop (4 oz
scoops)
Amazing Scoop Fest Contest
To further celebrate the dynamic duo of The Amazing
Spider-Man 2 and Baskin-Robbins, the brand is launching a
contest to give fans the chance to win fantastic prizes from Sony
Pictures and Baskin-Robbins. Starting tomorrow, April 1, and running through April 24, fans who take a photo of their best
Spider-Man pose and tag their photo on Instagram or Twitter with
the special hashtag #BRHero, will have the chance to win.
Twenty-one daily prizes winners will be selected from entries
received from April 2-22. All
entrants who enter through April
24th will be eligible for the three grand prizes.
Daily winners will be chosen by Baskin-Robbins based on
creativity/originality, quality of the photograph and relevance to
contest theme, to receive a "The Amazing Spider-Man" DVD and a
The Amazing Spider-Man 2 poster, as well as a $25 Baskin-Robbins gift card.
In addition, the three entrants who receive the highest scores
during the entire contest period will each receive a grand prize of
an autographed poster and script from The Amazing Spider-Man
2, and Baskin-Robbins ice cream for a year, fulfilled as
$360 in Baskin-Robbins gift
cards. No purchase necessary, must be 18+ to enter. Void
where prohibited. For additional terms and conditions related to
Baskin-Robbins' Amazing Scoop Fest Contest, please visit:
www.amazingscoopfest.com.
For more information about Baskin-Robbins and its range of
exclusive The Amazing Spider-Man 2 offerings, visit
www.BaskinRobbins.com or follow us on Facebook
(www.facebook.com/BaskinRobbins) or on Twitter
(www.twitter.com/BaskinRobbins) or Pinterest
(www.pinterest.com/baskinrobbins31). For more information about
The Amazing Spider-Man 2, visit
www.theamazingspiderman.com.
*In California, Baskin-Robbins offers fresh-packed ice cream
in two sizes: small (12 oz) and regular (1 lb., 8 oz).
About Baskin-Robbins
Named the top ice cream and
frozen dessert franchise in the United
States by Entrepreneur magazine's 31st annual Franchise
500(r) ranking, Baskin-Robbins is the world's largest chain of ice
cream specialty shops. Baskin-Robbins creates and markets
innovative, premium hard scoop ice cream and soft serve, custom ice
cream cakes and a full range of beverages, providing quality and
value to consumers at 7,300 retail shops in nearly 50 countries.
Baskin-Robbins was founded in 1945 by two ice cream enthusiasts
whose passion led to the creation of more than 1,000 ice cream
flavors and a wide variety of delicious treats. In 2013, more than
13 million ice cream cakes were sold in Baskin-Robbins shops
worldwide. Headquartered in Canton,
Mass., Baskin-Robbins is part of the Dunkin' Brands Group,
Inc. (Nasdaq: DNKN) family of companies. For further information,
visit www.BaskinRobbins.com.
About The Amazing Spider-Man 2
We've always known that Spider-Man's most important conflict has
been within himself: the struggle between the ordinary
obligations of Peter Parker and the
extraordinary responsibilities of Spider-Man. But in The
Amazing Spider-Man 2, Peter
Parker finds that his greatest battle is about to begin.
It's great to be Spider-Man (Andrew
Garfield). For Peter Parker, there's no feeling quite
like swinging between skyscrapers, embracing being the hero, and
spending time with Gwen (Emma
Stone). But being Spider-Man comes at a price:
only Spider-Man can protect his fellow New Yorkers from the
formidable villains that threaten the city. With the
emergence of Electro (Jamie Foxx),
Peter must confront a foe far more powerful than he. And as
his old friend, Harry Osborn
(Dane DeHaan), returns, Peter comes
to realize that all of his enemies have one thing in common:
Oscorp. Directed by Marc
Webb. Produced by Avi
Arad and Matt Tolmach.
Screenplay by Alex Kurtzman &
Roberto Orci & Jeff Pinkner. Screen Story by
Alex Kurtzman & Roberto Orci & Jeff
Pinkner and James
Vanderbilt. Based on the Marvel comic book by
Stan Lee and Steve Ditko
About Sony Pictures Entertainment
Sony Pictures
Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a
subsidiary of Tokyo-based Sony
Corporation. SPE's global operations encompass motion picture
production, acquisition and distribution; television production,
acquisition and distribution; television networks; digital content
creation and distribution; operation of studio facilities; and
development of new entertainment products, services and
technologies. For additional information, go to
http://www.sonypictures.com.
About Marvel Entertainment
Marvel Entertainment, LLC,
a wholly-owned subsidiary of The Walt Disney Company, is one of the
world's most prominent character-based entertainment companies,
built on a proven library of more than 8,000 characters featured in
a variety of media over seventy years. Marvel utilizes its
character franchises in entertainment, licensing and publishing,
including licensing the Spider-Man universe to Sony
Pictures. For more information visit www.marvel.com.
©MARVEL
Contact:
Justin
Drake
Dunkin' Brands
781-737-3315
justin.drake@dunkinbrands.com
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Logo -
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