Hangover Joe's (HJOE) Introduces Git-R-Done-Energy With
March 10 2014 - 8:18AM
Marketwired
Hangover Joe's (HJOE) Introduces Git-R-Done-Energy With "Larry the
Cable Guy" to Provide Healthy Energy to Consumers
(HJOE) Provides Healthy Energy Shot to Consumers Featuring
"Larry the Cable Guy"
DENVER, CO--(Marketwired - Mar 10, 2014) - Hangover Joe's
Holding Corporation (OTCQB: HJOE). The maker of "The Hangover"
Recovery Shot recently announced its huge new brand extension for
the Company, Git-R-Done Energy (trademark registered) with
Git-R-Done Productions, Inc. (Larry the Cable Guy), which is a
healthy, all natural energy drink. In discussing the new product
and beverage category, Matthew Veal, CEO for Hangover Joe's,
stated, "We saw a need in the market for an all-natural,
non-caffeinated health & wellness energy product that provides
hours of long lasting energy without all of the caffeine and sugar.
The energy drink market has come under fire in the last year or so
for energy drinks having a high concentration of these substances.
Git-R-Done Energy Drink is not your normal energy drink. We believe
this is the perfect product for the market at this time."
The U.S. Food and Drug Administration does not allow soft drinks
to have more than 0.02 percent caffeine, but energy drinks aren't
subject to this limit which has caused a firestorm of concerns
about the amount of caffeine that goes into energy drinks.
Git-R-Done-Energy will be the first healthy energy shot on the
market. "Considerable scientific research and development has
gone into this product's development," said Shawn Adamson,
Co-Founder of Hangover Joe's. "When we first approached Larry the
Cable Guy about this product he made it clear that it was very
important to him that we create a product that provides hours of
long lasting energy that tasted great and yet was all natural,
non-caffeinated and helped promote health & wellness to the
consumer. I believe we have done just that. This is the first of
its kind, a healthy energy shot that is totally revolutionary in
design and function."
Mike Jaynes Co-Founder and Chairman of the Board for Hangover
Joe's Holding Corporation, added, "Git-R-Done Energy is different
from any other energy drink on the market. This product has over 20
key ingredients that provide the body long lasting energy and helps
to fight against fatigue and aids the body's cell building
abilities, it also helps to fight against disease and oxidation
stress. Our energy shot packs a punch, with a symphony of
ingredients, designed to promote health function, build energy and
enhance performance, plus it is loaded with antioxidants and is all
natural, and non-caffeinated."
Git-R-Done Energy is the first energy drink of its type on the
market to be powered with Astaxanthin in combination with D-Ribose,
which acts in the body like a natural sugar. Astaxanthin, the
world's most powerful antioxidant, helps increase energy by
protecting mitochondria, in which food is turned into energy.
Astaxanthin is 550 times stronger than Vitamin E, and 6,000 times
stronger than Vitamin C. Astaxanthin is a red pigment that occurs
naturally in various marine animals, including shrimp, salmon,
crabs and lobster. This antioxidant gives salmon the endurance
needed to swim upstream. It helps to increase strength, stamina and
endurance by removing free radicals from muscle tissue, lessening
soreness and helping the body rebound from the stress of exercise
and labor.
Ribose is used to improve performance and the ability to
exercise by boosting muscle energy. Ribose has also has been used
to improve symptoms of chronic fatigue syndrome because it creates
energy in the body. Overall this is a super energy shot. The
product is Berry Blast (registered trademark) in flavor and uses
the natural sweetener Stevia, which has gained national attention
as an all-natural alternative to sugar and artificial sweeteners.
Having used only the best all-natural ingredients, we are proud to
have created a great tasting energy drink that is both effective
and healthy for consumers.
Mike Malm, Co-founder and licensing specialist for Hangover
Joe's, stated, "We feel the branding is excellent. Larry's slogan
'Git-R-Done' is just what this energy shot will help you
accomplish; the shot provides you the energy needed to Git-R-Done.
Take it from Larry the Cable Guy, Git-R-Done Energy,
Gits-R-Done. The collaboration we feel will resonate with
millions of and is the perfect moniker and anthem for the brand. We
know we have a winner with Git-R-Done Energy! Larry's promotion of
the brand will be a major plus in helping our marketing efforts. We
feel the beverage market will respond very positively to this
brand. Larry the Cable Guy has millions of fans who we believe will
embrace the all-natural and non-caffeinated product and make it
part of their daily regimen making Git-R-Done Energy the next big
thing in the energy drink market category."
The energy drink category is estimated to soar according to the
"Energy Drinks and Shots:
Market Trends in the U.S." report dated January 2013,
which states that sales of energy drinks and shots will grow to a
value of $21.5 billion by 2017, driven by continued economic
recovery, expansion in retail distribution, and strong potential in
new product development with products such as Git-R-Done Energy
leading the way. "Hangover Joe's is on the forefront of the market
and is launching the first health & wellness energy shot. We
are innovators and mavericks and proud of it," said co-founder Mike
Jaynes. "We have created a whole new category with hangover
recovery shots and now we look forward to introducing Git-R-Done
Energy, the world's first healthy energy shot, to millions of
consumers who are looking for a healthy alternative in energy
products. Baby boomers are large consumers of energy shots along
with millennials and they are trending towards more healthy choices
in beverages. Git-R-Done Energy will help provide this."
Energy drinks are now the fastest-growing segment of the
beverage market, and the timing is perfect for our brand. It is
what the market is looking for, a product that provides energy and
is good for you too, what a plus. This is fuel for working folks!
Hangover Joe's plans to "Git-R-Done" and to launch the brand into
thousands of stores by the beginning of summer 2014. We feel
Git-R-Done Energy Drink will end up on the shelves of some of
America's largest retailers. This addition will take our company
from being a "one-trick" pony to being a major player in the energy
drink market. We believe the company will flourish as we expand our
line of products and meet the needs of more consumers. It's a very
exciting time for both Hangover Joe's and Git-R-Done Productions
Inc.! This news should make our shareholders feel confident
that we are going to Git-R-Done!
Hangover Joe's is the exclusive producer of "The Hangover"
Recovery Shot, and one of the nation's top selling anti-hangover
recover drink & hangover recovery product. Taken the morning
after and featuring a patent-pending blend of antioxidants,
vitamins and herbs, "The Hangover" Recovery Shot is the quickest
way to overcome the day-after side effects of alcohol consumption.
On July 25th 2012, Hangover Joe's became a publicly traded company
and is trading on the OTCBB as HJOE. For more information, visit
www.hangoverjoes.com, or check us out on Facebook and YouTube.
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Contact: Hangover Joe's Holding Corp. info@hangoverjoe.com Ph.
501-553-3796 http://www.hangoverjoes.com @GitRDoneEnergy