BCCI Baristas Coffee Company Inc (CE)

Baristas Coffee Company, Inc. (OTCPK:BCCI), Via Globenewswire NASDAQ OMX worldwide news service announced that it is being featured as the "Under the Radar" pick of the week on Bloomberg and CNBC XM radio. Baristas is a fast growing U.S. based beverage and branded products company.

The Under the Radar Minute identifies those companies with incredible upside potential. The Spot runs during the open and close of the market nationally on SiriusXM Bloomberg and CNBC radio which has 23,605,340 subscribers according to SiriusXM Satellite Radio.

The Under The Radar Minute states "Welcome to the under the radar minute where we identify those companies with incredible upside potential. This week we bring you Baristas Coffee Company trading under the symbol of BCCI. Headquartered in Seattle, following in the success of Starbucks, Baristas has separated itself from the competition with its "theme" of joining attractive female baristas wearing entertaining costumes preparing the finest beverages available on the market. Baristas has expanded into Montana and Florida and continues to experience steady growth. Although Baristas is currently traded publically over the counter under the symbol "BCCI, Baristas has made formal application to the NASDAQ Capital Markets, and is expected to up list later this year. Because Baristas has demonstrated such strong success with its unique business model and because the management has attracted top notch operational partners we believe that Baristas could be the breakout company of the year. We currently consider Baristas as a hot branded beverage stock that is under the radar and has tremendous upside potential. It is very rare to have an opportunity to get involved with a company so uniquely positioned for explosive growth. Do your research now on BCCI and remember you first heard about it on Under the Radar."

CEO Barry Henthorn stated: "The response from being covered in the "Under The Radar Minute" was a welcome surprise. Once the segment began running yesterday we were inundated with inquiries ranging from potential franchise operators, investors, and product partners to mainstream media inquiries. We are very encouraged from all of the attention we received in just one day and are looking forward to what the weeks to come will bring us."

About Baristas Coffee Company (BCCI): Headquartered in the Seattle, Washington area, Baristas Coffee Company, Inc. was formed to create a national brand of drive-thru espresso stands. BCCI is accomplishing this by acquiring established businesses that fit its model, opening new locations, and by franchising. Baristas has separated itself from the competition with its "theme" of joining attractive female baristas in entertaining costumes preparing the finest beverages available on the market. Baristas Coffee Company, Inc. is currently traded publically under the symbol "BCCI:OTCPK". Baristas has made formal application to the NASDAQ Capital Markets, and has been reserved the symbol "BAPI" for trading once it has completed the process. Baristas can currently be found throughout greater Seattle as well as in Florida, and Montana. Your state, Coming Soon! For more information on this fascinating concept please visit us at www.baristas.tv.

CONTACT: For Investor Relations Contact:
         Barry Henthorn
         barry@baristas.tv
         (206)579-0222