Adaptive Media Announces Launch of Mobile Ad-Serving Platform to Power Products in Massive Mobile Advertising Market
February 20 2014 - 6:24AM
Marketwired
Adaptive Media Announces Launch of Mobile Ad-Serving Platform to
Power Products in Massive Mobile Advertising Market
Company's Proprietary Platform, Ember Mobile, to Empower
Monetization Efforts, Increase Optimization, and Boost Scalability
for Large Number of Partners
IRVINE, CA--(Marketwired - Feb 20, 2014) - Multi-channel
audience and content monetization company, Adaptive Medias, Inc.
(OTCQB: ADTM), a leader in programmatic advertising across mobile,
video and online display, today announced the launch of its
proprietary mobile ad-serving platform designed to empower mobile
monetization efforts, increase optimization, and boost
scalability.
Adaptive Media's Ember platform is a Real-Time Bidding (RTB)
system that leverages machine learning algorithms paired with
contextual and semantic engines to bring more transparency to
online advertising placements. The launch of Ember Mobile means
more customization and flexibility for clients and enables Adaptive
Media's ad operations the ability to offer improved services that
include dedicated assessment of client goals to match demand and
supply with top players in the digital space and ad optimization to
ensure higher performance and click-through rates (CTRs).
Demand partners already using the platform include several
well-respected companies including industry heavyweights
MobileFuse, Nexage and Smaato.
"We can now take our mobile business to the next level," said
Meghan O'Holleran, Vice President of Mobile at Adaptive Media. "Our
team not only has the capability of tailoring individual solutions
for our demand and supply partners, but we also work with them on a
customized approach to meet their individual goals."
Adaptive derives revenue across native apps and mobile websites
from multiple exclusive and non-exclusive supply partners. Market
research firm eMarketer forecasts the worldwide mobile advertising
market will exceed $29 billion in 2014, and is projected to grow to
approximately $72 billion by 2017, nearly 10x the 2012 spending
levels.
"Adaptive Media as a supply source has given our demand guidance
to match buyer needs via 1st party data parameters, and as a
result, we're seeing stronger performance from their supply and
increased revenue and spend together," said, Ajitpal Pannu, Chief
Strategy Officer Smaato.
Adaptive Media CEO Qayed Shareef expressed his excitement to
have programmatic algorithms powering the company's mobile
monetization efforts. "Our team can now target mobile-specific
traffic using a variety of parameters: device, operating system,
carrier and geography. This enables us to optimize and deliver
scalable metrics our partners have come to expect in the digital
space," Shareef said.
ABOUT ADAPTIVE MEDIA
Adaptive Media is a programmatic audience and content
monetization provider for website owners, app developers and video
publishers who want to more effectively optimize content through
advertising. The Company provides a foundation for publishers and
developers looking to engage brand advertisers through a
multi-channel approach that delivers integrated, engaging and
impactful ads across multiple devices. Adaptive Media meets the
needs of its publishers with an emphasis on maintaining user
experience, while delivering timely and relevant ads through its
multi-channel ad delivery and content platform. For more
information, please visit www.adaptivem.com. Also, follow us on
Twitter at @adaptive_m.
Safe Harbor Statement:
This Press Release may contain certain forward-looking
statements within the meaning of the Securities Litigation Reform
Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to
identify these forward-looking statements using words such as
"anticipates," "believes," "estimates," "expects," "plans,"
"intends," "potential" and similar expressions. These statements
reflect Adaptive Medias' current beliefs and are based on
information currently available to it. Accordingly, such
forward-looking statements involve known and unknown risks,
uncertainties and other factors which could cause Adaptive Medias'
actual results, performance or achievements to differ materially
from those expressed in or implied by such statements. Adaptive
Medias undertakes no obligation to update or provide advice in the
event of any change, addition or alteration to the information
contained in this Press Release including such forward-looking
statements.
Contacts: Adaptive
Medias Publicity Contact: Mike Sprouse President & CEO
Sprouse Marketing Group Phone: (312) 396-4106
Email: mike@sprousemarketing.com Adaptive Medias Investor
Contact: Kevin Fickle President Nuwa Group LLC Phone:
(925) 330-8315 Email:
kevin@nuwagroup.com
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