Synacor and Midcontinent Communications Deploy Auto Authentication for Sochi TV Everywhere, Result is Fourfold Decrease in TV...
February 19 2014 - 8:00AM
Synacor Inc. (Nasdaq:SYNC), the leading provider of next-gen
startpages, homescreens, award-winning TV Everywhere solutions and
cloud-based Identity Management (IDM) services, across multiple
devices for cable, satellite, telecom and consumer electronics
companies in the U.S. and abroad, today announced its Cloud ID Auto
Authentication deployment with Midcontinent Communications for
Sochi TV Everywhere has resulted in a fourfold decrease for
Midcontinent and record low abandonment rate for TV Everywhere,
10%.
Synacor, known for its marquee TV Everywhere events like Sochi,
as well as Vancouver, London, the NCAA Men's Basketball Tournament,
national tennis events, and more, is providing its Cloud ID TV
Everywhere Authentication Services for Sochi TV Everywhere for
nearly 40 pay-tv providers. And for Midcontinent Communications,
Synacor is deploying its industry-leading, white-label Auto
Authentication solution.
To date, using Synacor's Cloud ID Auto Authentication solution
during Sochi, Midcontinent has reported a dramatic drop in TV
Everywhere abandonment, coming in under 10% (compared to a typical
TVE abandonment rate of approximately 50%).
Having deployed Synacor's Cloud ID Social Login solution last
year and now AutoAuth for Sochi with such a dramatic drop in TV
Everywhere abandonment, Gary Shawd, Midcontinent's VP of
Information Services said, "These are great numbers! We look
forward to using Synacor's AutoAuth in March for the NCAA Men's
Basketball Tournament, integrating all our authorized programmers
and giving Midcontinent customers the best possible TV Everywhere
experience."
"Midcontinent Communications is a favorite forward-thinking
partner of Synacor's—it's always a pleasure rolling-out our
next-level products with Midcontinent," said Michael Bishara,
Synacor's SVP of Product and GM of TV Everywhere. "Sochi offers
some of the most exciting, must-see sports content of the year, and
pay-TV subscribers should be able to catch the action wherever they
are, on whatever device they choose. As a worldwide leader in TV
Everywhere, Synacor is dedicated to helping consumers enjoy Sochi
without stress and helping pay-TV providers deliver content without
consumers abandoning."
For more information about Synacor AutoAuth solutions click
here, or for Synacor TV Everywhere services, visit synacor.com or
email tellmemore@synacor.com.
About Synacor
Synacor's white-label platform enables cable, satellite, telecom
and consumer electronics companies to deliver TV Everywhere,
digital entertainment, cloud-based services and apps to their
end-consumers across multiple devices, strengthening those
relationships while monetizing the engagement. In addition, Synacor
offers digital ad inventory for brands wanting a customized,
targeted, programmatic means of reaching their audiences. Synacor
(Nasdaq:SYNC), is headquartered in Buffalo, NY, with tech hubs in
Toronto, Ottawa and Boston, and ad sales offices in New York,
Detroit and Los Angeles. For more information, visit
synacor.com.
All Media. One Place. Any Device.
About Midcontinent Communications
Midcontinent Communications is the Upper Midwest's leading
provider of data, video, phone and cable advertising services for
over 300,000 residential and business customers in North and South
Dakota, Minnesota and Wisconsin.
Forward-Looking Statements
This release includes certain forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of
1995. These statements are based on the current expectations or
beliefs of management of Synacor, and are subject to uncertainty
and changes in circumstances. Actual results may vary materially
from those expressed or implied by the statements herein due to
changes in economic, business, competitive, technological and/or
regulatory factors, and other factors affecting the operation of
the respective businesses of Synacor. More detailed information
about these factors may be found in filings by Synacor, as
applicable, with the Securities and Exchange Commission, including
their respective Quarterly Report on Form 10-Q. Synacor is under no
obligation to, and expressly disclaims any such obligation to,
update or alter their respective forward-looking statements,
whether as a result of new information, future events, or
otherwise.
CONTACT: Synacor Contact:
Meredith Roth
VP, Corporate Communications
646-380-5141
press@synacor.com
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