CMG Holdings Taps NY Branding Expert Burkhardt as Executive Chairman of the Experiential Agency, XA
February 18 2014 - 3:00PM
Access Wire
February 18, 2014 / New York & Chicago/NY / ACCESSWIRE
/ CMG Holdings ( OTCQB: CMGO) reported today that it has
named New York branding expert Ron Burkhardt as Executive Chairman
of XA, Inc., (XA), a premiere national branding
and experiential event marketing firm that serves many Fortune
500 companies.
In making the announcement, Jeff Devlin, CEO of XA’s parent
company CMG, heralded the innovative entrepreneur’s many blue-chip
successes and noted, “Ron is a high-powered, creative superstar and
visionary with a rich history of making big things happen for his
clients. The fusion of Burkhardt’s brilliant brand and business
building expertise with this cutting edge experiential branding
agency will be a potent force indeed.”
The addition, which includes a seat on the CMG board for
Burkhardt, is intended to quickly expand the agency’s reach,
resources and upside potential in the surging experiential/events
space. Working with senior management, Burkhardt plans to rapidly
grow XA’s client base and ramp up new opportunities via new clients
and acquisitions. XA currently has offices in Chicago, New York and
Los Angeles.
Ron observes, “This is the hottest segment in the ad
industry. Modern corporations are focused on finding new ways to
engage consumers and the brand experience is vital for today’s
marketers. So our thrust will be to empower client brands with
an arsenal of unconventional tools that fuse dynamic concepts with
the fast-paced, imaginative engine that is XA.
"The agency has created spectacular,
ground-breaking results through experiential engagement,
unique venues and social media to achieve its clients’ goals, and
we plan to build on those strengths while generating new excitement
in this arena.”
Burkhardt has won over 200 awards for creative and marketing
excellence and produced scores of high-profile commercials,
including a Super Bowl spot that won acclaim from the Wall Street
Journal, Ad Age, and The New York Times. Ron is the creative force
behind dozens of success stories for clients like Merrill Lynch,
BellSouth, Bulova, and Philips.
Most recently, as CEO/Creative Director of New
York's Burkhardt Ltd, Ron created TV, online and brand
campaigns for Heineken, Town & Country Real-Estate,
Plaza-Athenee, BellSouth, Cohiba, The Mann Group, Vikingfjord
Vodka and the Outdoor Life Network. He also conceived and produced
a uniquely ambitious 7-city, national summer beach tour event for
Volvo/NA that included 30-foot sand castles, banner planes, seaside
DJ’s and new Volvos on the sands with Swedish models explaining
features and collecting buyers’ data.
One of the first to embrace integrated marketing in his role as
Founder/CEO/Executive Creative Director at New York-based Burkhardt
& Christy Advertising, Ron won blue-chip clients like BMW
Motorcycles, Sony (he named and launched the Handycam), Falcon Jet,
Time-Warner Music, ABC Radio, Bogner, NY Hilton, Soho Soda,
Madison Square Garden, Paramount, Bulova and the New York Yankees,
Rangers and Knicks.
Prior to forming his own agency, Ron had varied roles as Senior
Writer, Creative Supervisor and VP/Creative Group Head for
multi-national agencies DDB, Young & Rubicam and Lowe in
New York.
Ron has been featured as an industry expert on CNN, NBC, CBS,
Inside Edition, American Journal, WVVH-Hamptons and PBS-TV/Aspen
and was Executive-Producer of independent films for the Independent
Film Channel and the Palm Springs International Film Festival. He's
also a noted abstract artist who originated the Notism and
EarthScape genres of contemporary American art.
Ron served seven years as Branding and TV Chair
on the Board of Directors of the Miss America Organization in
Atlantic City and Las Vegas, where he implemented changes and
brought in key people that reversed prior Pageant TV rating
declines and achieved new rating records.
Burkhardt, who grew up in Michigan, graduated with a BBA in
advertising from Western Michigan University and later studied at
the National Academy of Fine Art and the Art Students League of New
York.
ABOUT XA
XA has offices in Chicago, New York and Los Angeles, from which
it provides leading corporations and high-profile brands a unique
platform for comprehensive branding experiences, event marketing,
design and production services. Since 1989, the XA team has been
the creative force behind prestigious, national projects for
clients such as Disney, NBC, Bloomberg, Michael Kors, Unicef,
Belkin, Guinness, Singapore Airlines, Bravo, Ritz-Carlton, USA
Network, Tag Heuer, Universal Pictures, The NBA, McDonald’s,
British Telecom, Song Airlines, Olympus, Salvatore Ferragamo,
Vogue, Vimeo, Marc Jacobs and Emirates Airline. XA has been ranked
one of the “Top 50 Powerhouse Event Companies in the World” by
Special Events Magazine.
FOR FURTHER INFORMATION, PLEASE CONTACT JEFFREY DEVLIN,
CEO OF CMG HOLDINGS, VIA EMAIL:CAPTJEDGE@AOL.COM
OR PHONE @ 917 601 6678
Source: CMG Holdings Inc.
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