Cyber Security Expert and Former FBI Special Agent Ernest ("E.J.") Hilbert Joins Adaptive Media's Advisory Board
January 30 2014 - 9:00AM
Marketwired
Cyber Security Expert and Former FBI Special Agent Ernest ("E.J.")
Hilbert Joins Adaptive Media's Advisory Board
Hilbert to Be Company's Subject Matter Expert and Champion for
Anti-Fraud Capabilities
IRVINE, CA--(Marketwired - Jan 30, 2014) - Multi-channel
audience and content monetization company, Adaptive Medias, Inc.
(OTCQB: ADTM), a leader in programmatic advertising across mobile,
video and online display, announced today that E.J. Hilbert
has joined the company as an advisory board member, providing his
expertise in combating fraudulent advertising. His guidance, as
Adaptive continues to build towards the safest and most efficient
marketplace possible for online publishers and advertisers, will be
a major plus in the company's efforts.
Hilbert joins Adaptive Media's team while currently leading the
cyber practice for an international consulting firm. Prior to that,
Hilbert spent eight years as a Special Agent for the FBI, leading
one of the largest cyber-crime investigations addressing computer
intrusion, theft of data, and extortion of more than 600 financial
institutions. He has also held leadership positions with Online
Intelligence LLC, Fox Interactive Media and Control Risks
Gr0up.
"Having a seasoned professional like E.J. will help in
addressing issues that have been plaguing the premium advertising
space for years, which ultimately stems from fraudulent traffic,"
Adaptive Media's CEO Qayed Shareef said. "Just as the means of
creating artificial bot traffic has become increasingly more
sophisticated, so too will the capabilities of legitimate operators
in this industry to combat the problem."
A recent study from Solve Media estimates that advertisers will
waste approximately $11.6 billion in 2014 on "botnet" traffic, a
staggering percentage of the $48.2 billion predicted by
ZenithOptimedia that will be spent this year on display
advertising.
Hilbert's experience ranges from conducting cyber investigations
to digital forensics tests that have provided brand protection to
advertisers, merchants, and A-list celebrities. He has also given
cyber security training to local and national law enforcement
officials in the U.S. and several of its allies. Hilbert has been
quoted by various media outlets including Rolling Stone Magazine,
the Washington Post, Bloomberg News, Huffington Post, Wired
Magazine, the Financial Times, the Wall Street Journal, CNN, the NY
Times and MSNBC.
"I'm proud to join Adaptive Media in their efforts to stop
online advertising fraud, and I commend their efforts so far in
helping root out fraudulent sources of traffic," said Hilbert. "It
is refreshing to see leaders in the industry take responsibility in
being part of the solution, not the problem. I look forward to
helping their efforts every way I can."
ABOUT ADAPTIVE MEDIA Adaptive Media is a programmatic audience
and content monetization provider for website owners, app
developers and video publishers who want to more effectively
optimize content through advertising. The Company provides a
foundation for publishers and developers looking to engage brand
advertisers through a multi-channel approach that delivers
integrated, engaging and impactful ads across multiple devices.
Adaptive Media meets the needs of its publishers with an emphasis
on maintaining user experience, while delivering timely and
relevant ads through its multi-channel ad delivery and content
platform. For more information, please visit www.adaptivem.com.
Also, follow us on Twitter at @adaptive_m.
Safe Harbor Statement: This Press Release may contain certain
forward-looking statements within the meaning of the Securities
Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried,
whenever possible, to identify these forward-looking statements
using words such as "anticipates," "believes," "estimates,"
"expects," "plans," "intends," "potential" and similar expressions.
These statements reflect Adaptive Medias' current beliefs and are
based on information currently available to it. Accordingly, such
forward-looking statements involve known and unknown risks,
uncertainties and other factors which could cause Adaptive Medias'
actual results, performance or achievements to differ materially
from those expressed in or implied by such statements. Adaptive
Medias undertakes no obligation to update or provide advice in the
event of any change, addition or alteration to the information
contained in this Press Release including such forward-looking
statements.
Contacts: Adaptive
Media Publicity Contact: Mike Sprouse President & CEO
Sprouse Marketing Group Phone: (312) 396-4106 Email:
mike@sprousemarketing.com Adaptive Media Investor
Contact: Kevin Fickle President Nuwa Group LLC Phone: (925)
330-8315 Email: kevin@nuwagroup.com