Premier Holding Corporation Announces Its R&D Initiative to Meet California's New Title 24 Requirements

Premier Upgrades Its Patented E-Series Lighting Power Control to Meet the New Standards for Outdoor Lighting in California's Title 24, Making It a Great, Cost-Effective Solution

TUSTIN, CA--(Marketwired - Jan 23, 2014) - Premier Holding Corporation (OTCQB: PRHL) today announced that it has launched a new R&D initiative for its proprietary E-Series technology allowing for tri-level switching of HID lights. This new switching technology has been successfully demonstrated to corporate leadership allowing the E-Series technology to be controlled by an external sensor, such as a photocell or motion detector, that automatically adjusts the lighting levels to switch between six setting for HID lights, exceeding the standards set forth in California's newly revised Title 24 (of three savings settings). Further, the product, due to its modular design can allow different lighting circuits to perform at different intensities, providing an extra level of control and efficiency.

Randall Letcavage, President of PRHL stated, "California has been a trend setter in promoting energy efficiencies, and as Title 24 continues to raise the bar, Premier is right there to do its part in helping it's California corporate clients meet these strict standards in the most cost-effective manner possible. As we see these standards adopted throughout the nation and the world, Premier will be there to help its clients achieve them with the best solution for their unique business."

Premier Holding Corp. Safe Harbor This press release contains certain statements that may include "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects," "anticipate," "optimistic," "intend," "will" or other similar expressions. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website at http://www.sec.gov. All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under applicable securities laws, the Company does not assume a duty to update these forward-looking statements.

About Premier Holding Corporation The Company provides financial support and management expertise, which includes access to capital, financing, legal, insurance, mergers, acquisitions, joint ventures and management strategies. The Company's mission is to acquire clean technology companies and/or green products and services that are accretive and that can be seamlessly integrated and utilize the overall economics of such products and services for the benefit of its customers. Through subsidiaries we offer renewable energy production, energy efficiency products and services to commercial middle-market companies, Fortune 500 brands, developers and management companies of large-scale residential developments. Additional integrated business offerings include direct energy services as power purchase agreements (PPAs), energy financing and leasing of generation programs in urban and rural real estate environments, lighting efficiency systems and refrigeration systems. For more information visit PRHL Investors Relations: www.prhlcorp.com.

For more information contact: Green Arrow Consulting 760-698-9632 Connie Absher Premier Holding Corporation 949-260-8070