Local Corporation Launches Mobile Pay-Per-Call Lead Generation Network
December 05 2013 - 7:30AM
Business Wire
Pay-Per-Call Ad Spending Projected to Reach
$8.1 Billion by 2018
Local Corporation (NASDAQ: LOCM), a leading online local media
company, today announced that it has launched a mobile pay-per-call
lead generation network.
The new network connects online and on-the-go consumers
searching for local businesses and services in specific categories
with relevant advertisers who provide those services via
pay-per-call ads. Based on the valuable pay-per-call ad model, the
network provides advertisers with a new channel to generate quality
consumer leads in local markets and convert them to customers via
mobile.
The network generates leads for top auto insurance, home
security and home service providers. The company plans to expand
the network to additional verticals, including education and
consumer finance.
A recent forecast commissioned by Local Corporation and
conducted by Borrell Associates, estimates that online pay-per-call
ad spending will grow from $1.7 billion in 2013 to $8.1 billion by
2018. The forecast also estimates that use of pay-per-call
advertising among U.S. businesses that market online is projected
to more than double by 2018.
“Advertisers are continually looking for new ways to harness
consumer demand for their products and services. The mobile
pay-per-call lead generation ad model allows them to reach these
consumers and convert them into customers,” said Michael Sawtell,
Local Corporation president and COO.
Local Corporation has been issued five patents related to
pay-per-call advertising solutions, including U.S. patent number
8,359,049, which is directed to various aspects of mobile,
pay-per-call directory assistance and advertising systems and/or
methods.
“With industry experts projecting that within five years, 80
percent of local searches will be done on a mobile device1, we
believe the pay-per-call mobile lead generation ad model will be a
crucial component to monetize these local consumers on mobile
devices,” added Sawtell. “Our new mobile pay-per-call lead
generation network leverages our valuable intellectual property to
take advantage of this rapidly growing segment.”
About Local Corporation
Local Corporation (NASDAQ:LOCM) is a leading online local media
company that connects brick-and-mortar businesses with over a
million online and mobile consumers each day using a variety of
innovative digital marketing products. To advertise, or for more
information, visit: http://localcorporation.com.
Forward Looking Statements
This press release contains certain forward-looking statements
that are based upon current expectations and involve certain risks
and uncertainties within the meaning of the U.S. Private Securities
Litigation Reform Act of 1995. Words or expressions such as
“anticipate,” “plan,” “will,” “intend,” “believe” or “expect” or
variations of such words and similar expressions are intended to
identify such forward-looking statements. These forward-looking
statements are not guarantees of future performance and are subject
to risks, uncertainties, and other factors, some of which are
beyond our control and difficult to predict and could cause actual
results to differ materially from those expressed or forecasted in
the forward-looking statements. Key risks are described in the
filings we make with the U.S. Securities and Exchange Commission.
The forward-looking statements in this release speak only as of the
date they are made. We undertake no obligation to revise or update
publicly any forward-looking statement for any reason. Unless
otherwise stated, all site traffic and usage statistics are from
third-party service providers engaged by the company. Traffic and
our monetization of that traffic combine to determine our revenues
for any given period. Our traffic volume alone for a period should
not be viewed as demonstrative of our financial results for such
period.
1 Borrell Associates
Investor Relations and Media Relations Contact:Local
CorporationCameron Triebwasser,
949-789-5223ctriebwasser@local.com
(MM) (NASDAQ:LOCM)
Historical Stock Chart
From Mar 2024 to Apr 2024
(MM) (NASDAQ:LOCM)
Historical Stock Chart
From Apr 2023 to Apr 2024