Health Enhancement Products Subsidiary WellMetris LLC to Launch Multi-City Pilot Study Jointly Managed With Powerhouse Gyms I...
November 05 2013 - 10:40AM
Marketwired
Health Enhancement Products Subsidiary WellMetris LLC to Launch
Multi-City Pilot Study Jointly Managed With Powerhouse Gyms
International
BLOOMFIELD HILLS, MI--(Marketwired - Nov 5, 2013) -
Michigan-based natural products developer Health Enhancement
Products, Inc. (OTCBB: HEPI) announces that its newly formed
subsidiary, WellMetris, LLC, has reached an agreement with
Powerhouse Gyms International to conduct a jointly-managed pilot
program to test-market its proprietary Wellness Profile health
assessment technology over the next three months. The pilot program
will be conducted in Michigan, Ohio and Florida locations.
The move comes shortly after Health Enhancement Products, Inc.
acquired the wellness technology in a cash and stock transaction
valued at $1.5 million in late August of 2013. In the time between
acquisition and the forthcoming pilot program, the WellMetris team
conducted an engineering review of the hardware, a legal review of
intellectual property and compliance issues, updates to the
application software and an assessment of testing chemistry. The
pilot program will utilize uprated analyzers unveiled at the August
shareholder meeting, newly manufactured test strips and updated
market-intent software.
The Wellness Profile is a rapid, non-invasive urine test that
gauges levels of oxidative stress, inflammation and antioxidant
capacity to arrive at a unique assessment of an individual's health
and metabolic status. The test measures 'wellness' as opposed to
diagnosing illness or impairment, and is designed to help shape and
monitor the positive metabolic effects of a healthier
lifestyle. WellMetris intends to market the test across a
range of channels and applications, initially as a pre-clinical
screening tool used by wellness consultants to determine health
status for asymptomatic populations. Company principals are also
targeting the health and fitness market, where knowledgeable and
motivated individuals seek to improve their personal performance
and well-being, hence the jointly-managed pilot programs at
Powerhouse Gym and Powerhouse FX locations.
"We're looking forward to working with WellMetris to fine-tune a
great product concept. As we roll out our FX functional training
program across the country, our members may be interested in
assessing their progress in more depth and detail," states
Powerhouse Gym CEO Henry Dabish. "The Wellness Profile creates a
new level of awareness about their fitness level and how their
bodies respond to the demands of a rigorous cross-training
regimen."
The initial pilot program is designed to test participants
before and after a workout, with and without dietary
supplementation, and will be sampled across a broad range of
fitness levels and age groups.
"The Wellness Profile is assessing metabolic efficiency, not
necessarily physical strength or conditioning," says Health
Enhancement CEO Andrew Dahl. "We're striving to identify those
individuals with a capacity to absorb stress and inflammation,
because that's a key to long-term health and vitality. There's an
optimal blend of diet, exercise and supplementation that can
achieve optimal metabolic function for a specific individual and
our testing technology can help them achieve it. Further, we want
to build a knowledge base for muscle recovery after exertion and
how people may react differently to similar levels of exertion.
This will help inform us as to the hallmarks of peak personal
performance."
The test will be provided free of charge to new and existing
Powerhouse Gym members at dates and locations to be announced in
the next several weeks. Members will also receive a free gift bag
for participating in the study.
About Powerhouse Gyms International
Powerhouse Gyms International is the fastest-growing gym
licensing organization in the world, with locations in 39 states
and 20 countries, and an expanding membership base of 1.2 million.
Powerhouse Gym is distinguished by its unsurpassed motivating
atmosphere, knowledgeable staff and premier exercise equipment,
which supports members in meeting their individual fitness goals.
The primary business is licensing the "Powerhouse" trademarks for
use in fitness facilities, merchandise, equipment and clothing.
Powerhouse Gym is a licensing organization in the USA and utilizes
master territory developers internationally, which allows its
licensees to realize their own entrepreneurial spirit in their
health clubs. For more information regarding Powerhouse Gym, please
visit www.Powerhousegym.com.
About WellMetris, LLC
WellMetris, LLC is a newly-formed Delaware LLC wholly-owned by
Health Enhancement Products, Inc. which holds the intellectual
property, manufacturing and marketing rights to the Wellness
Profile health assessment technology. It's newly launched website
address is www.wellmetris.com
About Health Enhancement Products, Inc.
Health Enhancement Products, Inc. (OTCBB: HEPI) is a
Michigan-based health and wellness company engaged in the
development of natural bioactive compounds for use as dietary
supplements and food ingredients, as well as biologics for
medicinal and pharmaceutical applications in humans and animals.
The Company's scientific efforts are focused on the metabolic
aspects of oxidation and inflammation, with a parallel program to
validate and license products for healthy cholesterol balance. The
newly revised website address is
www.health-enhancement-products.com
Safe Harbor Statement
Except for any historical information, the matters discussed in
this press release contain forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934. These forward-looking
statements involve risks and uncertainties. A number of factors
could cause actual results to differ from those indicated in the
forward-looking statements, including the timing of completion of a
trial, actual future clinical trial results being different than
the results the company has obtained to date, and the company's
ability to secure funding. Such statements are subject to a number
of assumptions, risks and uncertainties. Readers are cautioned that
such statements are not guarantees of future performance and those
actual results or developments may differ materially from those set
forth in the forward-looking statements. The company undertakes no
obligation to publicly update or revise forward-looking statements,
whether as a result of new information or otherwise.
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