Barfresh Food Group Acquires Worldwide Rights to Its Ready-to-Blend Beverage Packs
October 22 2013 - 8:30AM
Access Wire
Denver, CO (Accesswire - October 22, 2013) - Barfresh Food
Group, Inc. (OTC:BRFH), a marketer and distributor of unique
ready-to-blend beverages, including smoothies, shakes and frappes,
has acquired the exclusive worldwide patent rights to its
ready-to-blend beverage packs. This is in addition to its currently
held patent rights in the United States and Canada, the largest
blended beverage market globally. With this acquisition, Barfresh
gains exclusive rights to service key international markets
including but not limited to China, Europe, Japan, Brazil as well
as Australia and New Zealand.
Riccardo Delle Coste, Barfresh’s Chief Executive Officer
explained "we have developed a robust pipeline of opportunities
that we’ve been advancing with multinational restaurant
corporations, food service distributors and grocers with whom we
are well along in our test marketing and we look forward to
detailing as we achieve milestones. Based on conversations
with our various partners and the early results in our test
markets, we believe that our beverage solutions will be of
particular interest to our United States based customers for their
global locations, as well as internationally based restaurant
chains, which makes this acquisition much more timely and
valuable."
The rights acquired by Barfresh include all international
patents and trademarks covered under the international Patent
Cooperation Treaty.
Mr. Delle Coste went on to explain, "because we already had the
North American rights, we were the natural acquirer and were able
to move quickly and acquire these assets cost effectively."
Barfresh was able to fund the all cash purchase and still leave
sufficient resources to fund its growth plan.
"Controlling the worldwide technology and patents for our
ready-to-blend beverage packs gives us the opportunity to expand
our distribution network, license our technology, and build global
revenues. We now have the ability to grow more rapidly and in
more markets," added Arnold Tinter, Chief Financial Officer of
Barfresh.
About Barfresh Food Group, Inc.
Barfresh Food Group, Inc. (www.barfresh.com/us) is a marketer,
manufacturer, and distributor of ready-to-blend beverages.
The Company utilizes a proprietary patent pending system, using
controlled pre-packaged portions, to deliver freshly made smoothies
that are quick, cost efficient and generate no waste.
Barfresh Food Group, Inc. utilizes contract manufacturing
facilities to complete the manufacturing of its sealed pack of
ingredients for an individual smoothie. The Company sells
ready-to-blend all natural beverages primarily to restaurant chains
in the Quick Serve Restaurant and casual dining sectors and has
been expanding its presence in the United States as a number of
significant restaurant chains enter the smoothie market and choose
Barfresh as their provider.
Forward-Looking Statement Notice
Except for historical information herein, matters set forth in
this press release are forward-looking within the meaning of the
"safe harbor" provisions of the Private Securities Litigation
Reform Act of 1995, including statements about the Company's
commercial progress and future financial performance. These
forward-looking statements are identified by the use of words such
as "grow", "expand", "anticipate", "intend", "estimate", "believe",
"expect", "plan", "should", "hypothetical", "potential", "forecast"
and "project", among others. All statements, other than statements
of historical fact, included in the press release that address
activities, events or developments that the Company believes or
anticipates will or may occur in the future are forward-looking
statements. These statements are based on certain assumptions
made based on experience, expected future developments and other
factors the Company believes are appropriate under the
circumstances. Such statements are subject to a number of
assumptions, risks and uncertainties, many of which are beyond the
control of the Company and may not materialize. Investors are
cautioned that any such statements are not guarantees of future
performance. The contents of this release should be
considered in conjunction with the warnings, risk factors and
cautionary statements contained in the Company’s recent filings
with the Securities Exchange Commission, including its Annual
Report on Form 10K and Quarterly Report on Form 10Q.
Furthermore, the Company does not intend, and is not obligated, to
update publicly any forward-looking statements, except as required
by law.
Contact:
Beverly Jedynak
Martin E. Janis & Company, Inc.
312-943-1123
bjedynak@janispr.com