International Display Advertising Rolls Out its Global Strategic
Sales and Marketing Plan for 2014
SAINT PETERSBURG, Fla.,
Sept. 13, 2013 /PRNewswire/
-- International Display Advertising, Inc. (PINKSHEETS: IDAD)
("Display Ads") The Company reports that due to substantial
progress accomplished with current dialogue culminating towards the
signing of multiple Letter of Intent agreements with various
parties, IDAD is now able to further delineate its 2013-2014
strategic sales and marketing plan directed at large restaurant and
bar chains.
Firstly, during the fourth quarter of 2013 IDAD will finalize
its agreement with Bamboo Beats Media while preparing for
distribution of its Display Points Units throughout all of South
Africa. In the beginning of 2014, IDAD will be concluding
negotiations for marketing and distribution with a preeminent
global advertising agency network with subsequent commencement of
operations all across the UK and then into select markets within
the European Union. This will be followed by Australia as the initial point of inception
into the vast Asia-Pacific
region. Negotiations are presently underway with a major
distributor of spirits that will propel IDAD into Mexico/Central
America and South America.
The expansion into Latin America
is anticipated to begin by the start of the third quarter of
2014.
The principal driving factor for IDAD will be agreements nearing
completion between Display Points Domestic and a soon to be
announced major media and entertainment conglomerate in the United
States. It is this impending signing along with expressed
interest from other leading US corporations that will validate and
fuel excitement for the Display Points units internationally.
The DOOH global market place with annual revenues of over
$9 billion USD can be segmented as
follows; The Americas with 33% of total global revenues,
Asia-Pacific Region with 30%, Europe with 23% and Middle East/Africa with 14%. Before the end of 2014 IDAD
will have a market share in all four of the global regions
including synergies with Display Points Technologies that has
access to the growing over $2 Billion
USD annual global DOOH market.
Dave Hazzard, President of
International Display Advertising, Inc. stated, "Due to the
extensive ground work that IDAD has laid in recent months, we are
now seeing results in the form of major contracts being signed for
the universal distribution of our Display Points Table Top
Units. As 2014 unfolds IDAD will truly have a global
presence, with an active and increasing market share in the four
major economic and geographic regions. IDAD can truly say
that the sun never sets on our Display Points network!"
About the Company; International Display Advertising
(IDAD) owns the international rights to market, distribute
and sell the proprietary interactive digital media of Display
Points, an interactive digital media company that competes in the
Digital-Out-Of-Home (DOOH). IDAD has also developed a
location-based Internet advertising platform called Display Points
Plus that allows restaurants and advertisers to coordinate efforts
outside the venue. IDAD is focusing on engaging consumers with on
table browsers/displays in destination locations like restaurants,
bars, hotels, and other consumer venues, thus creating a
place-based media platform. IDAD enables advertisers to access
their target audience in venues where they are captive,
out-of-home, and ready to spend money. Unlike web browsers with ad
blockers, mobile devices with pull interactive ads, or TV with DVR,
IDAD places "browsers" on restaurant tabletops and in consumer
venues where ads cannot be blocked.
Within this IDAD offers advertisers a targeted
and measurable consumer interactive media vehicle they can
customize by market and venue to assure the most efficient
buy. Consumers will be exposed to a combination of
informational content (weather, news, sports scores, movie times
etc.) restaurant promotions and menu offerings and advertising.
IDAD provides advertisers all the benefits of online
digital communication, the ability not just to deliver a
static ad message, but also to engage their audience.
For further information regarding International Display
Advertising, Inc., please contact our Investor Relations Line
at: (424) 278-4033
Website: www.intldisplayads.com
Safe Harbor Statement
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statements" within the meaning of the Private Securities Litigation
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historical fact (including but not limited to statements containing
the words "will," "believes," "plans," "anticipates," "expects,"
"look forward", "estimates" and similar expressions) should be
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provisions of said Act do not apply to an issuer that issues penny
stock. Actual results may differ materially from those
indicated by such forward- looking statements as a result of
various important factors including, among others, competition,
market demand, technological change, strategic relationships,
recent acquisitions, international operations and general economic
conditions. We do not assume any obligation to update any
forward-looking statements.
SOURCE International Display Advertising, Inc.