Expert Group d/b/a American Premium Water Company Provides Corporate Update
August 28 2013 - 9:09AM
Marketwired
Expert Group, Inc. (OTC Pink: EXPU) is pleased to provide the
following update to the investment community and our shareholders.
In order to better reflect the Corporation's vision and business
plan of developing brands of High Altitude Alkaline bottled water
in glass we will be filing for a name change to American Premium
Water Corporation and symbol change this week. American Premium
Water Company will focus on developing multiple brands, marketing,
promoting and distributing High Altitude Alkaline bottled water in
glass. We believe this is an underserved niche market. The
Corporation has identified a new water source and bottling facility
which will allow us to focus on sales, distribution, marketing and
branding. This change also lowers our operating costs and increases
our margins and further lowers our potential liability by not
having to maintain the facility, the equipment, and the labor costs
of running a bottling plant. Thus enabling us to be in a better
position to increase shareholder value. This source will be
contracted to bottle our water under our proprietary labels and
reduce the per unit cost of production. The source also has a
significantly higher production capability allowing us to meet the
anticipated demand. The taste and quality we believe is equal to if
not better than our previous production source.
This strategy will allow us to partner with other High
Altitude-Alkaline sources, marketing various brands solely owned or
shared, and extend our distribution throughout North America. The
Corporation is no longer associated with Pleasant Springs due to a
series of incidents that interfered with the continuing operation
of the business. This interference had caused multiple
interruptions. We believe our new strategy will free the
Corporation from the limitations and constraints of a single source
supplier. Most recently maliciously false and inaccurate
information was disseminated about the continuing lease/purchase
status between EXPU, soon to formally be American Premium Water
Company, and the previous water source and facility. This false
information has since been corrected, but the damage to our
reputation cannot be measured. We are in the process of evaluating
what, if any, actions should be taken against the offending
parties.
Further, we are in the final stages of completing a formal
agreement with Talent Resources, New York City. The agreement will
cover the identification and execution of celebrity branding
opportunities. By aligning our portfolio of brands strategically
with various Celebrities we feel we will gain consumer awareness
which will enable us to grow sales of these brands at an
accelerated rate. Our expectation is to formally announce this
executed agreement within the next 10 days. Upon completion we plan
to start immediately in aligning our brands with Celebrity clients
of Talent Resources. The Corporation is also still in negotiations
with a "A-List Celebrity" and are hopeful to have an agreement
completed in the near future.
The Corporation looks forward to providing additional updates in
respect to agreements with distributors including but not limited
to grocery stores, hotels and restaurants, brand ambassadors,
celebrity endorsements, new brands, suppliers and executive
additions. Lastly, we will be scheduling a conference call to
further lay out our business plan and strategy in the near future.
CEO, Al Culbreth, states, "There have been many changes in the past
few months which have allowed American Premium Water Corp. to
finally embark on its original vision and business plan. I look
forward to updating our current and future shareholders on a
consistent basis with all relevant business transactions. The
management team at American Premium Water Company is extremely
excited about recent developments and is determined more than ever
to accomplish the task at hand...to become the premium brand of
American sourced High Altitude-Alkaline bottled water company in
the nation." American Premium Water Company remains committed to
keeping shareholders and investors informed and in an effort to
achieve this we advise you to follow our Twitter account which is
@americanpremium.
Safe Harbor Statement THIS NEWS RELEASE
CONTAINS "FORWARD-LOOKING STATEMENTS", AS THAT TERM IS DEFINED IN
SECTION 27A OF THE UNITED STATES SECURITIES ACT OF 1933, AS
AMENDED, AND SECTION 21E OF THE UNITED STATES SECURITIES EXCHANGE
ACT OF 1934, AS AMENDED. STATEMENTS IN THIS NEWS RELEASE, WHICH ARE
NOT PURELY HISTORICAL, ARE FORWARD-LOOKING STATEMENTS AND INCLUDE
ANY STATEMENTS REGARDING BELIEFS, PLANS, EXPECTATIONS OR INTENTIONS
REGARDING THE FUTURE. THIS NEWS RELEASE HAS BEEN PREPARED BY
MANAGEMENT OF THE COMPANY WHO TAKES FULL RESPONSIBILITY FOR ITS
CONTENTS. NO SECURITIES REGULATORY AUTHORITY HAS APPROVED OR
DISAPPROVED OF THE CONTENTS OF THIS NEWS RELEASE. THIS NEWS RELEASE
SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN
OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES IN ANY
JURISDICTION IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE
UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION UNDER THE
SECURITIES LAWS OF ANY SUCH JURISDICTION.
Contact: American Premium Water Company 1111 Alderman Drive
Suite 210 Alpharetta, Ga 30005 (404) 704-6800
Iperson@americanpremiumwater.com Twitter: @americanpremium
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