SCOTTSDALE, Ariz., July 17, 2012 /PRNewswire/ -- YouChange Holdings Corp ("youchange™") (OTCBB: YCNG), a leading Community for electronics collection, e-waste tracking, and re-Commerce, today announced its partnership with Paradise Valley Mall for School Cents 2012.

School Cents is a Paradise Valley Mall annual event. This year, fifteen schools will compete for a $3,000 grand prize. Participating schools are awarded points for taking certain actions such as buying gift cards from the mall, signing up for the mall email alerts and liking the mall's Facebook page. This year's exciting addition to the contest is the mall's partnership with youchange because schools will have the opportunity to earn even more points. Schools will earn extra points for dropping off unwanted functioning and non-functioning consumer electronic items in the following categories:

The school that ends the contest with the most points is awarded $3,000.

"We are especially excited about this year's competition. Adding the consumer electronic collection element allows us to provide a new method of earning points in addition to promoting the proper disposal and recycling of electronic items - items which have a huge impact on our landfills and our environment," said Munira Smith, Senior Marketing Manager for Paradise Valley Mall.

This year's School Cents program will be held August 15th - December 3rd and a portion of the proceeds from the electronics donations will go to support The Foundation for Public Education.

"We are so grateful to Paradise Valley Mall and youchange to be a recipient for the School Cents 2012 campaign. Not only will the students have fun and learn about some important environmental issues, we will be able to use the funds to go right back into supporting programs at the participating schools. So it's a great cause all around," stated The Foundation for Public Education CEO, Courtney Sullivan.

Participating schools are:

"Partnering with Paradise Valley Mall for School Cents will expand our mission to educate students about electronic waste, while converting collection and recycling into financial support for local schools. We look forward to the continued expansion of school partnerships as we add more locations in 2013," said Derrick Mains, Executive Vice President of youchange.

"It starts with you…and ends in change."

About YouChange Holdings Corp

YouChange Holdings Corp provides collection, purchase, refurbishment, and resale of used consumer electronics to both consumers and business markets. The youchange™ platform includes paying cash and reward points to schools, charities, businesses and consumers for their used electronics; refurbishing and recycling those products; and the sale and re-Commerce of these products, as well as licensing of proprietary data through its back-end enterprise management software as a service platform. Some of these products include laptops, computers, cell phones, smart phones, PDAs, mp3 players, calculators, external drives, game consoles, digital cameras, streaming media devices, tablet e-readers, batteries and camera lenses.

Forward-Looking Statements

This document contains forward-looking statements that are subject to a number of risks, assumptions and uncertainties that could cause the Company's actual results to differ materially from those projected. These risks, assumptions and uncertainties include: the ability of the Company to raise capital, the ability to complete systems within currently estimated time frames and budgets; the ability to compete effectively in a rapidly evolving and price-competitive marketplace; changes in the nature of telecommunications regulation in the United States and other countries; changes in business strategy; the successful integration of newly acquired businesses; the impact of technological change; and other risks referenced from time to time in the Company's filings with the Securities and Exchange Commission.

Contact:

YouChange Holdings Corp

Jeffrey Rassas, CEO

1-866-712-9273

info@youchange.com

Investor Relations:

Barry Gross

(361) 949-4999

SOURCE YouChange Holdings Corp