Smoky Market Foods Launches Weight Watchers Ad Campaign -- Issues Guidance for Near-Term Period
September 27 2011 - 9:00AM
Marketwired
Smoky Market Foods, Inc. (PINKSHEETS: SMKY) announced today that it
launched its advertising campaign with Weight Watchers and its ads
are appearing in all sections of their website in timed rotation
sequences. "We're tracking initial response data to our ads
announcing our new product while building inventory for an
introductory campaign promotion," said Eddie Feintech, Founder and
CEO of the Company. "We're going to put a substantial amount of
capital into getting people to sample our Smoke-Baked salmon, as
dollar value return is the highest when someone tastes our quality.
This will be done with introductory discounts and on-site sampling
at member meetings," he continued. Weight Watchers is the first of
many advertising and marketing affiliates that the Company plans to
advertise or revenue-share with.
Relative to its operations and objectives including financing,
Mr. Feintech provides the following guidance: "The revenue capacity
of our existing smoker-oven system is approximately 60,000 orders
of salmon product per month, which sells at $39 per bag of four
entrée size fillets or four portion packages of flaked salmon. We
are now in business and our objective is to use every dollar
possible to create customers and get to a positive cash flow; we
plan to reach at minimum 15% use of capacity in the coming months,
which gets us profitable. By this Friday, we expect to file our 10Q
for the second quarter, which gets SMKY current with SEC filings
and the following week commence to sell our $5 million Preferred
Stock offering. This next round of financing will enable SMKY to
achieve and expand capacity, and to launch its Smoky Kosher brand
in early 2012.
In the first week of October with SEC filings current, the
Company intends to begin its process to up-list itself back to the
OTCBB. To promote market awareness of the Smoky Market brand and
Internet availability, as well as to promote investor awareness of
its SMKY stock, the Company intends to begin hosting public and
private Yummy Fests. The first public Yummy Fest is to be hosted in
San Diego, CA in November, with more Yummy Fest events in 2012 to
be hosted in major cities as the Company begins to place its retail
packaged products into supermarket distribution.
ABOUT SMOKY MARKET FOODS Smoky Market Foods, Inc. is a producer
and distributor of a complete line of real Smoke-Baked™ foods that
are prepared authentically using a unique wood-burning oven system,
and sold under the brand name of Smoky Market®. Because of its
proprietary wood-burning oven technology, which burns freshly-cut
hickory and apple timber to impart a genuine smoky flavor, the
company's Smoke-Baked meat and fish are truly prepared the
old-fashioned way, without the use of any additives or chemical
preservatives. This aspect of quality wholesomeness in prepared
food processing is a market niche feature. Smoky Market Foods, Inc.
intends to build national brand distribution for its smoked foods
through multiple channels of marketing that include retail
distribution to consumers via on-line ordering from the Internet
and point-of-sale display merchandising in supermarkets, and
through development of a chain of BarBQ Diner modular restaurants,
self-contained modular kitchens and mobile restaurants that do not
cook raw food on site.
FORWARD-LOOKING STATEMENTS Statements in this news release
regarding future financial and operating results, future growth in
research and development programs, potential applications of our
technology, opportunities for the company and any other statements
about the future expectations, beliefs, goals, plans, or prospects
expressed by management constitute forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995. Any statements that are not statements of historical fact
(including statements containing the words "will," "believes,"
"plans," "anticipates," "expects," "estimates," and similar
expressions) should also be considered to be forward-looking
statements. There are a number of important factors that could
cause actual results or events to differ materially from those
indicated by such forward-looking statements, including: our
limited operating history, need for future capital and need to
enter into relationships with retailers for retail merchandising
business, supply and distribution risks, risks inherent in the
development and commercialization of potential products, protection
of our intellectual property, and economic conditions generally.
Additional information on potential factors that could affect our
results and other risks and uncertainties are detailed from time to
time in the company's periodic reports, including the company's
most recent Annual Report on Form 10-K and Quarterly Report on Form
10-Q. Forward-looking statements are based on the beliefs,
opinions, and expectations of the company's management at the time
they are made, and the company does not assume any obligation to
update its forward-looking statements if those beliefs, opinions,
expectations, or other circumstances should change.
SMOKY MARKET FOODS, INC. Investor Relations P.O. Box 893 Webster
City, IA 50595 buysmoked@smokymarket.com