DALLAS, Oct. 11, 2013 /PRNewswire/ -- CVSL Inc. [stock
symbol: CVSL] and Golden Girls® announced today that they have
signed a letter of intent for Golden Girls to become part of CVSL's
family of companies.
Atlanta-based Golden Girls
offers women a safe and trusted way to sell their old, unwanted
jewelry for cash at home parties. Since 2008, Golden Girls
has purchased precious metals from more than 90,000 Guests at over
6,000 Golden Girls parties. Hosts and Buyers earn commissions
on all jewelry purchased at the parties. The company provides
training to Buyers, enabling them to pay fair value for jewelry on
the spot.
Golden Girls emphasizes improving local communities. The
company encourages the Hostess at each party to donate a portion of
the party proceeds to the charity of her choice.
Deanna Brown, founder and owner
of Golden Girls, said that becoming part of CVSL will be a
milestone for her company. "We admire CVSL's strategy for
transforming the direct selling industry and we very much want to
be part of that," she noted. "Our first five years proved
that our concept works. Women appreciate the chance to
convert their unwanted jewelry into cash. Now it's time to
find ways of moving to the next level. We believe we can do
that as part of CVSL."
"Golden Girls will bring CVSL into the jewelry category in a
unique way," said John Rochon, CVSL
chairman. "We really like their business model, because it's
simple and practical and appealing to almost any woman in any
community. We see this as a starting point and believe there
are ways to do some interesting things with this concept. We
especially admire Deanna's passion for her company and her
boundless energy."
Golden Girls and jewelry represent the fifth company and the
seventh category for CVSL's business, in addition to home decor
(The Longaberger Company), home improvement and home security
(Tomboy Tools), gourmet foods (Your Inspiration At Home) and
nutritionals and skin care (Agel Enterprises).
About CVSL (www.cvsl.us.com)
CVSL Inc. is an innovative public company pursuing a strategy of
gathering together multiple companies in the direct selling, or
micro-enterprise, sector. Each company maintains its own
separate brand identity, leadership and product line, while
achieving efficiencies through sharing of back office resources and
best practices.
Cautionary Note Regarding Forward-Looking Statements:
This press release contains forward-looking statements that
involve risks and uncertainties. All statements other than
statements of historical fact contained in this press release are
forward-looking statements. We have attempted to identify
forward-looking statements by terminology including "anticipate,"
"believe," "can," "continue," "could," "estimate," "expect,"
"intend," "may," "plan," "potential," "predict," "project,"
"should," or "will" or the negative of these terms or other
comparable terminology. Although we do not make forward-looking
statements unless we believe we have a reasonable basis for doing
so, we cannot guarantee their accuracy. These statements are only
expectations and involve known and unknown risks, uncertainties,
and other factors, including the risks outlined under "Risk
Factors" in our Annual Report on Form 10-K for our fiscal year
ended December 31, 2012, our Forms
10-Q, including the one issued for the period ending
June 30, 2013 and those discussed in
other documents we file with the Securities and Exchange
Commission, which may cause our actual results, levels of activity,
performance, or achievements expressed or implied by these
forward-looking statements to differ materially from
expectations. Except as required by law, we undertake no
obligation to update or revise publicly any of the forward-looking
statements after the date of this press release to conform our
statements to actual results or changed expectations.
CVSL Media Contact: Russell
Mack (rmack@cvsl.us.com)
CVSL Investor Relations Contact: Scott Pumper (scottp@cvsl.us.com)
SOURCE CVSL Inc.