Players, start your engines! Bally Technologies, Inc. (NYSE:
BYI) has licensed NASCAR, one of the most sought-after brands in
the gaming industry.
At the Global Gaming Expo in Las Vegas
Oct. 1-4, Bally Technologies will unveil its new NASCAR-themed
video slots and Virtual Racing app. (Photo: Business Wire)
NASCAR is the first world-class licensed brand that Bally has
carried across its games and systems businesses, in the form of the
slot machine game and Elite Bonusing Suite™’s Virtual Racing
NASCAR. Both the slot and the systems-driven promotional tool take
everything racing fans love about the sport and put it into a
one-of-a-kind gaming experience.
“The millions of NASCAR fans who attend and tune in to watch
races attest to the unprecedented popularity of this sport,” said
Dan Savage, Vice President of Corporate Marketing for Bally
Technologies. “The racing theme is a great fit for our industry,
and we’ve confirmed the appeal of the brand in our player
testing.”
Blake Davidson, Vice President of Licensing and Consumer
Products from NASCAR, added, “It has been as rewarding as it has
been enjoyable to work with Bally Technologies on this amazing game
and Virtual Racing product. Our research tells us that we have good
cross-over between race fans who are often also casino players, so
translating the fast-paced excitement of our events to the thrill
of casino play makes perfect sense.”
Both the NASCAR progressive slot machine and Virtual Racing
product will debut at the Global Gaming Expo October 2-4 at the
Sands Expo & Convention Center in Las Vegas, Nev. Virtual
Racing NASCAR will be available for Bally Systems customers this
fall, and casinos can place orders for the NASCAR slot games in
mid-2013.
The new slot, available on Bally’s ALPHA 2™ Pro Series™ V22/32
cabinet, plays on NASCAR fans’ affinity for certain drivers,
offering players a lineup of racing royalty from which to choose –
Clint Bowyer, Dale Earnhardt Jr., Jeff Gordon, Kevin Harvick, and
Jimmie Johnson. While playing as one of these drivers, players will
enjoy audio and video of their favorite stars of the oval,
delivered via a stunning 32-inch vertical touch-screen display and
the Pro Surround Chair. From the roar of 800-horsepower engines to
the cheering of the crowd, players will have no doubt they’re in
the driver’s seat.
The NASCAR slot features three high-octane bonuses: the Pit Stop
Bonus, Burnout Free Games, and the U-Race™ Bonus. Fueled by Bally’s
award-winning U-Spin™ play mechanic, as well as the new U-Race play
mechanic, bonuses offer multiple awards and chances to advance,
revving up excitement. The bonuses also combine with a chance at a
life-changing progressive award on Bally’s Cash Connection™
wide-area progressive link, as well as a near-area progressive
version.
With Virtual Racing NASCAR, Bally puts the pedal to the metal on
floor-wide community-bonus events. The Elite Bonusing Suite’s
Virtual Racing product has already been a huge hit on casino floors
across America, driving coin-in, carded play, new player’s club
signups, and tremendous floor-wide excitement.
Using the Virtual Racing application on iVIEW™ or iVIEW Display
Manager™ (DM) player-user-interface displays, players select one of
eight famous NASCAR drivers: Clint Bowyer, Dale Earnhardt Jr., Jeff
Gordon, Kevin Harvick, Jimmie Johnson, Matt Kenseth, Mark Martin,
and Martin Truex Jr. Leaderboard game progress shows up on all
iVIEW™ and CoolSign®-driven displays throughout the casino resort,
so participants can cheer their drivers from wherever they are.
The excitement peaks when the NASCAR stars cross the finish
line. Players who selected the winning driver win a
casino-configurable prize – from free play or merchandise, to
entertainment and amenity awards. It’s all up to the operator what
to reward their loyal players.
These powerful virtual-racing events, along with their companion
slots, bring the sights, sounds, and thrill of NASCAR to casino
floors, getting players into the game to get in the race.
To experience the NASCAR slot machine and Virtual Racing NASCAR,
register for FREE admission to the G2E exhibits by clicking here,
and visit Bally Technologies’ exhibit no. 1127.
About Bally Technologies,
Inc.
With a history dating back to 1932, Las Vegas-based Bally
Technologies designs, manufactures, operates, and distributes
advanced gaming devices, systems and technology solutions
worldwide. Bally’s product line includes reel-spinning slot
machines, video slots, wide-area progressives, interactive and
mobile applications, and Class II, lottery, and
central-determination games and platforms. Bally also offers an
array of casino management, slot accounting, bonusing, cashless and
table management solutions. For more information, please contact
Laura Olson-Reyes, Senior Director, Marketing & Corporate
Communications, at 702-584-7742, or visit http://www.ballytech.com.
Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.
About NASCAR
The National Association for Stock Car Auto Racing, Inc.
(NASCAR) is the sanctioning body for one of North America's premier
sports. NASCAR races are broadcast in more than 150 countries and
in 20 languages. In the U.S., races are broadcast on FOX, TNT,
ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are
among the most brand-loyal in all of sports, and as a result more
Fortune 100 companies participate in NASCAR than any other sport.
NASCAR consists of three national series (the NASCAR Sprint Cup
Series, NASCAR Nationwide Series, and NASCAR Camping World Truck
Series), four regional series, and one local grassroots series, as
well as two international series. Also part of NASCAR is Grand-Am
Road Racing, known for its competition on road courses with
multiple classes of cars. NASCAR sanctions more than 1,200 races at
100 tracks in more than 30 U.S. states, Canada, and Mexico. Based
in Daytona Beach, Fla., NASCAR has offices in eight cities across
North America. For more information and a complete schedule, visit
www.nascar.com. Follow NASCAR on www.facebook.com/NASCAR or on
Twitter: @NASCAR.
This news release may contain “forward-looking” statements
within the meaning of the Securities Act of 1933, as amended, and
is subject to the safe harbor created thereby. Such information
involves important risks and uncertainties that could significantly
affect the results in the future and, accordingly, such results may
differ from those expressed in any forward-looking statements.
Future operating results may be adversely affected as a result of a
number of risks that are detailed from time to time in the
Company’s filings with the Securities and Exchange Commission. The
Company undertakes no obligation to update the information in this
press release and represents that the information is only valid as
of today’s date.
– BALLY TECHNOLOGIES, INC. –
NASCAR® is a registered trademark of the National Association
for Stock Car Auto Racing, Inc.
©2012 Motorsports Licensing Company, LLC. All trademarks shown
are used with the permission of their respective owners.
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