NEOM NeoMedia Technologies Inc (CE)

The mobile app market continues to grow at a staggering rate. While it remains tricky to garner significant revenues from individual apps, several companies are making headway. App developers have boosted earnings by charging monthly subscription fee to access their services or by generating advertising revenue from ads linked to the app. The Bedford Report examines the outlook for companies in the Technology Sector and provides stock analysis on NeoMedia Technologies, Inc. (OTCBB: NEOM) and Sky-mobi Limited (NASDAQ: MOBI). Access to the full company reports can be found at:

www.bedfordreport.com/NEOM

www.bedfordreport.com/MOBI

Research firm Gartner predicts worldwide sales of smartphones will reach 461.5 million in 2011 and rise to 645 million in 2012. In 2011, sales of smartphones will overtake shipments of PCs (364 million). Combined sales of smartphones and tablets will be 44 percent bigger than the PC market in 2011. Gartner further estimates that a staggering 18 billion apps will be downloaded in 2011, up 114.5 percent from 2010 and will rise to 31 billion in 2012.

Going forward, Gartner expects the sale of apps to generate US$58 billion globally by 2014 and Berg Insight expects the number of apps downloaded to reach 98bn by the end of 2015.

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NeoMedia's mobile app technology platform transforms mobile devices with cameras into barcode scanners, enabling a range of practical and engaging applications including consumer oriented advertising, mobile ticketing and couponing, and business-to-business commercial track and trace solutions. Mobile barcodes provide a means for consumers to quickly access data without having to type in long phone numbers or URLs.

Sky-mobi Limited operates the leading mobile application store in China as measured by revenues in 2010, according to Analysys International. The company works with handset companies to pre-install its Maopao mobile application store on handsets and with content providers to provide users with applications and content titles. Last month the company made headlines after it announced that it has entered into a strategic agreement with SINA Corporation. Under the terms of the agreement, SINA's microblog Weibo.com will be made available as a downloadable application via the Maopao application store and via technical plug-ins to Sky-mobi's Maopao mobile social network.

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