Multiplied Media Corporation Engages Trilogy Capital Partners to Lead Financial Marketing and Investor Relations Initiatives
October 14 2010 - 11:42AM
Marketwired
Multiplied Media Corporation ("Multiplied" or the "Company") (TSX
VENTURE: MMC), a leading provider of mobile local search services,
is pleased to announce that it has retained the consulting services
of Trilogy Capital Partners, Inc. ("Trilogy") to handle its
investor relations activities in the United States, subject to
regulatory approval including approval of the TSX Venture Exchange.
Trilogy is a US-based investor relations firm that provides
strategic advisory services, crisis management capabilities,
technology-driven communications and robust awareness campaigns.
Trilogy's mandate is to drive investor visibility and deliver on
Multiplied's goal of creating compelling and consistent shareholder
value.
"The depth of market experience represented by the Trilogy team,
combined with our award-winning and increasingly popular Poynt
mobile location-based search service, makes the timing of this
relationship ideal," said Andrew Osis, Chief Executive Officer of
Multiplied Media. "We intend to use all of the communication tools
at our disposal to keep current investors apprised of our latest
growth initiatives, in addition to markedly raising our visibility
and expanding our shareholder base."
Trilogy will work with Multiplied to structure and implement a
marketing program designed to create financial market and investor
awareness for the Company. The core drivers of the program will be
to provide information to potential institutional and retail
investors about Multiplied, its expanding Poynt and MyInboxNow
service offerings, as well as assist with the preparation and
dissemination of news, research and investor relations documents to
the investor community. The program will utilize technology-driven
communications to attract additional long-term investors and to
create new opportunities in M&A and Business Development.
"Mobile devices are becoming increasingly popular throughout the
world and are even surpassing personal computers as the primary way
to connect to the internet in many emerging markets," said Darren
Minton, President of Trilogy Capital Partners. "As an early entrant
in the rapidly expanding location-based search (LBS) market with
its award-winning Poynt application, which is available on
BlackBerry® smartphones, iPhone and Android mobile devices,
Multiplied is uniquely situated to profit from the anticipated
rapid expansion in wireless application use. We are pleased to have
the opportunity to work with Mr. Osis and his team to bring
Multiplied's impressive growth story to the attention of the global
investment community."
Trilogy does not have any interest, directly or indirectly, in
the Company or its securities, or any right or intent to acquire
such an interest, other than as disclosed below.
The agreement, which encompasses a three-month initial term, is
effective immediately and may be terminated by either party at any
time with 30 days' notice. The Company has agreed to pay Trilogy a
monthly consulting fee of $7,500 cash and has granted Trilogy
options to purchase 600,000 common shares of the Company at an
exercise price of $0.10 per common share pursuant the Company's
Stock Option Plan. The options will vest one-quarter every three
months for a period of twelve months and will be exercisable for a
period of five years.
About Multiplied Media Corporation
Multiplied Media (www.multiplied.com) develops and operates
innovative mobile applications that enhance the consumers' ability
to connect with the people and businesses most important to them.
Their multi-award-winning application Poynt (www.poynt.com) is a
mobile local search service available over BlackBerry smartphones,
iPhone and iPod Touch as well as Android devices. Through
agreements with directory and vertical content providers in Canada,
the United States and Europe, Poynt simplifies finding and
connecting with businesses, retailers and events wherever and
whenever it is most convenient for the consumer. The MyInboxNow
offering enables low-end feature phones to behave like smartphones
for email access. MyInboxNow is available to mobile operators as a
private label solution. Headquartered in Calgary, AB, Canada,
Multiplied Media trades on the TSX Venture Exchange under the
symbol MMC.
Forward-Looking Statement
This news release contains forward-looking statements relating
to Trilogy structuring and implementing an investor-relations
focused marketing program to create financial market and investor
awareness around the Company's business. Such forward-looking
statements are subject to important risks, uncertainties and
assumptions. The results or events predicated in these
forward-looking statements may differ materially from actual
results or events. As a result, you are cautioned not to place
undue reliance on these forward-looking statements.
These forward-looking statements are based on certain key
assumptions regarding, among other things: the success of Trilogy's
marketing plan, including their ability to attract long-term
investors or create additional M&A or business development
opportunities as a result of the plan. Material risk factors that
could cause actual results to differ materially from the
forward-looking information include, but are not limited to: risks
that the plan cannot be developed or implemented as anticipated or
that the plan will not create the market interest as expected;
competition in the Company's target markets; management of future
growth and expansion; the development, implementation and execution
of the Company's strategic vision; risk of third-party claims of
infringement; protection of proprietary information; customer
acceptance of the Company's existing and newly introduced products
and fee structures; and the success of the Company's brand
development efforts; risks associated with strategic alliances;
reliance on distribution channels; product concentration; need to
develop new and enhanced products; potential product defects; our
ability to hire and retain qualified employees and key management
personnel; and risks associated with changes in domestic and
international market conditions and the entry into and development
of new for the Company's products.
The forward-looking statements contained in this press release
are made as of the date of this press release. Except as required
by law, the Company disclaims any intention and assumes no
obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or
otherwise.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Contacts: Multiplied Media Corporation Andrew Osis CEO &
Director 403-444-4102 andrew.osis(a)multiplied.com Multiplied Media
Corporation Raymond Ng Director, Investor Relations 403-444-4113
raymond.ng(a)multiplied.com www.multiplied.com Financial
Communications Contact: Trilogy Capital Partners Darren Minton
President Toll-free: 800-592-6067 info(a)trilogy-capital.com
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