Tremor Video Adds Advanced Creative Review to Seller Platform to Give Publishers Unprecedented Real-Time Insight into Program...
June 06 2016 - 8:30AM
Business Wire
Early Adopter Young Hollywood Already
Experiencing More Control
Tremor Video, Inc. (NYSE:TRMR), a provider of software for video
ad effectiveness, today announced it has added advanced creative
review capabilities within its seller platform. This new feature
allows publishers to evaluate creative assets that are currently
competing in the auction environment to ensure the ads
appropriately match the content on the page.
Within the seller platform, users can view and play a sample of
the creatives that have been returned to their supply, including
information about which demand source and advertiser the creative
is associated with. Users can view the ad directly in the seller
platform interface just as it would appear before a consumer’s
desired video content.
This feature will allow publishers to make even more real-time
decisions about the ad creative running in line with their content.
For example, if a publisher sees a brand or piece of creative that
does not align with their content they can instantly block that
advertiser or the specific piece of ad creative.
“Given programmatic has become a huge priority for us, it’s
critical that we have as many tools at our disposal as possible,”
said RJ Williams, Chief Executive Officer, Young Hollywood. “Tremor
Video’s advanced creative review feature allows us to stay one step
ahead and to have more control over the overall Young Hollywood
experience.”
“Our new creative review gives publishers unprecedented control
over their programmatic demand, which is something we’ve heard the
need for over and over in the marketplace,” said Craig Berlingo,
Vice President of Product, Tremor Video. “This level of
transparency helps them make better decisions about the demand
coming into their platform, in addition to ensuring the safety of
their brand.”
In addition, new analytics have also been added to give deeper
insight into elements of the ad that can impact the user experience
such as bit rates, file types, player size, and duration. These
diagnostics give publishers a better representation of whether a
specific demand partner is performing as expected, and that the
supply is properly represented in the marketplace.
About Tremor Video
Tremor Video (NYSE:TRMR) provides software for video
advertising effectiveness. Our buyer and seller platforms
enable seamless transactions in a premium video
marketplace by offering control and transparency to clients.
We employ patented all-screen technology to make every advertising
moment more relevant for consumers, and deliver maximum results for
buyers and sellers.
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version on businesswire.com: http://www.businesswire.com/news/home/20160606005330/en/
Media:Tremor Video, Inc.Mandy Robinson,
646-278-7416mrobinson@tremorvideo.com
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