TechTarget Announces 2022 North American Archer Award Winners for Data-Driven B2B Marketing & Sales Excellence
December 20 2022 - 12:53PM
Business Wire
This year’s awards recognize Enterprise Technology leaders
across 11 categories
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and services, today announced the
2022 North American winners of the Archer Awards, the Company’s
annual awards program that recognizes customers for data-driven
marketing and sales excellence. This year’s winners include
established leaders and high growth innovators across every major
enterprise technology segment. All the award recipients are
delivering breakthrough results with innovative digital marketing
and sales programs, all fueled by intent data.
You can see the full list of this year’s winners here.
“Each year we are honored to recognize leading marketing &
sales practitioners from top companies in our industry,” said
Michael Cotoia, CEO, TechTarget. “This year’s Archer Award winners
are leveraging the power of purchase intent to drive next-level
results for their businesses. We are pleased to partner with each
and every one of these extraordinary organizations and people and
proud of the role that our team plays in contributing to their
ongoing success.”
An expert panel evaluated nominations and selected the winners
based on criteria established for each category. Awards were
presented in a series of virtual engagements.
2022 North American Archer Awards - Company Winners
Best Account-Based Marketing Program
Best Demand Generation Program
Best Integrated Program
Best Thought Leadership Program
Best Pipeline Development and Acceleration
Content Marketing Excellence
Data-Driven Sales Excellence
Intent Data Marketing Excellence
Partner Marketing Excellence
BrightTALK Digital Team of the Year
Digital Team of the Year
To learn more about the Archer Awards, click here.
About the Archer Awards
TechTarget’s annual Archer Awards program recognizes innovative
customers in North America, EMEA and APAC: sales and marketing
leaders who demonstrate data-driven excellence and are driving
remarkable results in partnership with TechTarget.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 150 highly targeted
technology-specific websites and 1,125 channels, TechTarget
attracts and nurtures communities of technology buyers researching
their companies’ information technology needs. By understanding
these buyers’ content consumption behaviors, TechTarget creates the
purchase intent insights that fuel efficient and effective
marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, Singapore and Sydney. For more information, visit
techtarget.com and follow us on LinkedIn.
(C) 2022 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and Priority Engine
is a trademark of TechTarget. All other trademarks are the property
of their respective owners.
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Media Inquiries Garrett Mann Sr. Director of Corporate
Communications TechTarget, Inc. 617-431-9371
gmann@techtarget.com
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