TechTarget Archer Awards Honor Leaders in B2B Tech Marketing and Sales in APAC
September 20 2021 - 7:31PM
Business Wire
Seven regional winners excel at leveraging intent data and
maximizing the potential of digital programs
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and marketing services, recognized
exceptional technology marketers and sales leaders across Asia
Pacific (APAC) with its annual Archer Awards.
While the winners run a variety of different campaigns, they
share a focus in taking a digital-first approach and making intent
data the foundation of their work.
“These winners all push the envelope to ensure they influence
the right prospects at the right time,” said Michael Cotoia, CEO,
TechTarget. “They hold partners like TechTarget to a high standard
of excellence and we are proud of the measurable results we’ve
delivered working alongside them.”
This is the third consecutive year that TechTarget has shined
the spotlight on industry accomplishments in APAC as part of its
global Archer Award program.
“The Archers go to the most forward-thinking marketing and sales
leaders in our industry,” said Jon Panker, Managing Director APAC,
TechTarget. “This year’s honorees all understand that their buyers
are increasingly researching purchases online and have capitalized
on the innovative ways TechTarget enables them to reach technology
buyers.”
2021 Archer Award APAC Winners
- Digital Marketer of the Year – Dean Quek, Global Lead
for Demand Generation, VMware
- Digital Team of the Year – Red Hat Demand Center
APAC
- Priority Engine™ Marketing Team of the Year – Dell
Technologies India
- Priority Engine Sales Team of the Year – Dynatrace
APAC
- Best Account-Based Marketing Program –
EnterpriseDB Asia Pacific & Japan
- Best Demand Generation Program – DocuSign APJ
- Best Thought Leadership Program – Intel Asia Pacific
& Japan Territory
To learn more about TechTarget customer success, visit
https://www.techtarget.com/customer-success/.
About the Archer Awards
TechTarget’s annual Archer
Awards program recognizes innovative customers in North America,
EMEA and APAC: sales and marketing leaders who demonstrate
data-driven excellence and are driving remarkable results in
partnership with TechTarget.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 140 highly targeted
technology-specific websites, TechTarget attracts and nurtures
communities of technology buyers researching their companies’
information technology needs. By understanding these buyers’
content consumption behaviors, TechTarget creates the purchase
intent insights that fuel efficient and effective marketing and
sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, San Francisco, Singapore and Sydney. For more information,
visit techtarget.com and follow us on Twitter @TechTarget.
(C) 2021 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and Priority Engine
is a trademark of TechTarget. All other trademarks are the property
of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20210920005969/en/
Garrett Mann Senior Director of Corporate Communications
TechTarget, Inc. 617-431-9371 gmann@techtarget.com
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