TechTarget Acquires Xtelligent Healthcare Media, the Largest Marketing Services, Media and Data Company in B2B Healthcare Technology
August 04 2021 - 4:09PM
Business Wire
Acquisition allows the Company to grow its customer base and
significantly expand audience reach, first party intent data and
revenues in a key new market
Global technology media and purchase intent-driven marketing and
sales services company TechTarget, Inc. (Nasdaq: TTGT) today
announced the acquisition of Xtelligent Healthcare Media LLC, a
leading online marketing services, media and data company that
focuses on the intersection of healthcare and technology. It
operates a portfolio of ten websites with independent editorial
coverage and vendor content assets related to areas such as
telehealth, healthcare analytics, revenue cycle management,
healthcare IT security and infrastructure, and other areas of
healthcare purchase decisions.
Xtelligent Media serves a largely untapped market segment for
TechTarget and this acquisition represents a substantial
incremental growth opportunity for the company. Xtelligent Media
allows its customers to target and engage an expanded audience of
purchase decision-makers within hospitals, physician practices,
outpatient facilities, and healthcare payers.
“We are very excited to join TechTarget and extend our combined
audiences and offerings into new markets,” said Sean Brooks,
Co-Founder and CEO, Xtelligent Media. “TechTarget’s experience and
success with first party data, combined with their deep
understanding of the B2B Media & Data space, will help us
continue to grow and offer customers new opportunities to reach and
engage highly targeted healthcare technology decision-makers.”
In addition to increasing audience and customer reach,
Xtelligent Media’s proprietary first party data will expand
TechTarget’s purchase intent into new areas of opportunity.
TechTarget’s capabilities around intent data productization, demand
generation at scale and data quality will enhance Xtelligent’s
ability to serve customer objectives.
“TechTarget brings world-class capabilities to bear for our
existing customers, and the acquisition of Xtelligent is a great
opportunity for us to apply these capabilities in an adjacent
market segment,” said Michael Cotoia, CEO of TechTarget.
“Xtelligent checks all of our ‘must-have’ boxes – independent,
original in-depth content, a permission-based audience of
registered members and proprietary first-party purchase intent
data. We’re excited to work with Sean and his team.”
About Xtelligent Media
Xtelligent Healthcare Media has a network of healthcare-specific
sites, podcasts, virtual events and research that provide news and
industry intelligence to over 1.5 million visitors per quarter who
want to learn about best practices necessary to maintain clinical
and operational success. Xtelligent is the largest B2B healthcare
integrated marketing services, media and data company and currently
works with hundreds of healthcare companies delivering marketing
services, demand generation, data-driven ROI, custom content and
thought leadership.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 140 highly targeted
technology-specific websites, TechTarget attracts and nurtures
communities of technology buyers researching their companies’
information technology needs. By understanding these buyers’
content consumption behaviors, TechTarget creates the purchase
intent insights that fuel efficient and effective marketing and
sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, San Francisco, Singapore and Sydney. For more information,
visit techtarget.com and follow us on Twitter @TechTarget.
(C) 2021 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks. All other trademarks
are the property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20210804006101/en/
Garrett Mann Senior Director of Corporate Communications
TechTarget, Inc. 617-431-9371 gmann@techtarget.com
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