Inuvo Launches the Audience Discovery Portal, A Showcase for its Generative Artificial Intelligence
May 05 2023 - 7:30AM
Inuvo, Inc. (NYSE American: INUV), provider of the first generative
artificial intelligence (AI) solution made specifically for brands
and agencies, today announced the launch of world-wide access to
its proprietary language model, IntentKey®, at inuvo.com/portal.
The Audience Discovery Portal showcases AI-generated, actionable
audience insights without using persistent or intrusive consumer
tracking and data.
Richard Howe, CEO of Inuvo, commented, “For the
first time, we are allowing marketers the ability to search topics
of interest and see first-hand a sampling of the information our AI
can generate about those audiences. What is remarkable is that
there is no consumer or other third-party information or database
being called up to generate the results. Our AI provides immediate
and actionable insights about a prospective audience for any
product, service, or brand, producing better results, in less time,
while eliminating traditional resource, data, and modeling
expenses.”
Inuvo’s IntentKey® is an interconnected web of
concepts: words, ideas, sentiments, places, people, products,
demographics, hashtags, TV programs, and URLs. Like other
successful language models, such as ChatGPT and Bard, IntentKey® is
trained on the text and data from billions of content sources. This
capability allows for audience discovery and media activation for a
privacy-focused world where browsers will block the use of cookies
and consumer data. Additionally, unlike conventional targeting
methods, IntentKey® can easily explore any audience(s),
generating impactful insights in near real time.
“Advertising is the perfect use-case for this
kind of AI because as identity and cookie-based technologies become
increasingly obsolete, so too goes the performance of advertising.
An intelligence capable of understanding why an unknown individual
is in front of the screen can now effectively interact with that
individual through the placement of an advertisement without
violating their privacy,” added Mr. Howe.
The rise of generative artificial intelligence
has been propelled into the mainstream, with Wired.com crediting
ChatGPT, in large part, for providing an intuitive user interface.
Additionally, CNBC notes a novel development: AI models are now
capable of producing entirely new information that was previously
unknown. This revolutionary progress caught the attention of
Sequoia Capital, one of the most successful venture capital firms,
which predicts generative AI could potentially produce trillions of
dollars in economic value.
“The AI behind the Audience Discovery Portal is
the culmination of an entirely new way of looking at marketing – it
represents a fresh approach that transcends the paradigms we’ve
been locked into, like cookies and structured datasets, for
decades,” concluded Mr. Howe.
To learn more about actioning IntentKey®
audience discoveries and the breadth of insights beyond those
showcased in the Audience Discovery Portal, users are encouraged to
contact Inuvo at inuvo.com/contact.
Webinar:
Date: |
May 5, 2023 |
Time: |
9:00 am (EDT) |
Webcast Link: |
https://zoom.us/webinar/register/WN_EpHm22OrQOWkdZjBNBVhgw#/registration |
Webinar Replay: |
www.inuvo.com/investor/ |
|
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About Inuvo
Inuvo®, Inc. (NYSE American: INUV) is a market
leader in Artificial Intelligence built for advertising. Its
IntentKey AI solution is a first-of-its-kind proprietary and
patented technology capable of identifying and actioning to the
reasons why consumers are interested in products, services, or
brands, not who those consumers are. To learn more, visit
www.inuvo.com.
Safe Harbor / Forward-Looking
StatementsThis press release contains “forward-looking
statements” within the meaning of the Private Securities Litigation
Reform Act of 1995. These forward-looking statements are subject to
risks and uncertainties that may cause actual results to differ
materially, including, without limitation risks detailed from time
to time in our filings with the Securities and Exchange Commission
(the “SEC”), and represent our views only as of the date they are
made and should not be relied upon as representing our views as of
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Inuvo Company Contact:Wally RuizChief Financial
OfficerTel (501) 205-8397wallace.ruiz@inuvo.com
Investor Relations:David Waldman / Natalya
RudmanCrescendo Communications, LLCTel: (212)
671-1020inuv@crescendo-ir.com
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