YOUNG POSSE's New Track "ATE
THAT" Surges to 38 Million Views with Dance Challenge! Impressive
Hip-Hop Steps Stir Excitement… Showcasing the Power of 'K-Hip Hop
Princess'!
YOUNG POSSE Sparks a Frenzy with Comeback and "ATE THAT" Hit!
Featured by UK's NME and Music Video Surpasses 25 Million
Views!
SEOUL,
South Korea, Aug. 29,
2024 /PRNewswire/ -- YOUNG POSSE, an artist that is under DSP Media and Beats
Entertainment, is taking the K-pop scene by storm with their
latest single "ATE THAT," garnering enthusiastic support from
global stars.
The group, consisting of Jung Sunhye, Wi Yeonjung, Jiana, Doeun,
and Han Jieun, has successfully made their comeback with their
third EP, "ATE THAT." The title track's dance challenge video has
amassed over 38 million views on official social media
channels.
Participants in the "ATE THAT" dance challenge include notable
figures such as KARD's Jeon So-min and MIRAE's Son Dong-pyo, senior labelmates as well as
Pentagon's Hui and Kiss of Life's Natty & Haneul. The challenge
combines a catchy melody with intricate hip-hop steps, offering a
fresh and captivating visual experience.
Particularly noteworthy is the support from American rapper
Armani White, who gained global fame
with "BILLIE EILISH." White's video cheering for YOUNG POSSE has become a hot topic across online
communities and social media. Previously, YOUNG POSSE had incorporated White's lyrics into
their second EP's title track, "XXL," featuring the memorable line,
"Big t-shirts, not Billie, just POSSE," showcasing their unique
connection.
SEVENTEEN's Hoshi also shared the music video link for "ATE
THAT" on his personal social media, praising it as "Check out the
music video. It's truly the best—YOUNG POSSE!, " and expressing his
respect for the group. Hoshi described YOUNG POSSE as a team with impressive planning
abilities. He said, "I truly respect them," and encouraged them to
continue pushing forward.
YOUNG POSSE has continued to make
their mark with tracks rooted in traditional hip-hop, following
their debut track "MACARONI CHEESE" and "XXL." With ongoing support
from both local and international stars, their growth trajectory is
accelerating.
The third EP "ATE THAT" represents YOUNG
POSSE's ambition to dominate the K-pop scene after "eating"
their way through "MACARONI CHEESE" and growing to "XXL" size. The
title track, a genre-blending gem of G-funk, reinterprets the
sounds of 90s American hip-hop icons Dr. Dre and Snoop Dogg while
presenting choreography in a modern twist, earning significant
acclaim.
Thanks to this momentum, YOUNG
POSSE has also received focused coverage from the British
music magazine NME and achieved a notable victory at their debut
awards by winning Best Music Video. The music video for "ATE THAT"
has surpassed 25 million views just six days after its release.
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SOURCE DSP Media; BEATS ENTERTAINMENT