NEW YORK, Aug. 9, 2024 /PRNewswire/ -- The global poke
foods market size is estimated to grow by USD 1.03 billion from 2024-2028, according to
Technavio. The market is estimated to grow at a CAGR of 9.45%
during the forecast period. Health benefits of poke foods is
driving market growth, with a trend towards rising trend of organic
seafood and poke foods. However, rising prices of tuna poses a
challenge. Key market players include Acme Smoked Fish Holding
Corp., Ahipoki Bowl, ALOHA POKE Co., Annasea Foods Group,
FreshFin Poke, HARTFORD POKE Co.,
HEALTHY POKE SL, ia poke, Island Fin Poke Co., MTY Food Group Inc.,
OnoPoke Food Shop, Poke Me Group Pty Ltd., POKED, Pokeworks,
Red Poke, Sweetfin, THEFISHBOWL, The
Poke Co. And wings, The Poke Lab, and White Rabbit Projects.
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Poke Foods Market
Scope
|
Report
Coverage
|
Details
|
Base year
|
2023
|
Historic
period
|
2018 - 2022
|
Forecast
period
|
2024-2028
|
Growth momentum &
CAGR
|
Accelerate at a CAGR of
9.45%
|
Market growth
2024-2028
|
USD 1036.1
million
|
Market
structure
|
Fragmented
|
YoY growth 2022-2023
(%)
|
8.42
|
Regional
analysis
|
North America, Europe,
APAC, South America, and Middle East and Africa
|
Performing market
contribution
|
North America at
69%
|
Key
countries
|
US, Canada, Germany,
UK, and Australia
|
Key companies
profiled
|
Acme Smoked Fish
Holding Corp., Ahipoki Bowl, ALOHA POKE Co., Annasea Foods Group,
FreshFin Poke, HARTFORD POKE Co., HEALTHY POKE SL, ia poke, Island
Fin Poke Co., MTY Food Group Inc., OnoPoke Food Shop, Poke Me Group
Pty Ltd., POKED, Pokeworks, Red Poke, Sweetfin, THEFISHBOWL, The
Poke Co. And wings, The Poke Lab, and White Rabbit
Projects
|
Market Driver
The organic seafood market has experienced significant growth in
regions such as North America and
Western Europe. This trend is
driven by the increasing demand for seafood manufactured from
naturally sourced ingredients, free from preservatives. Among
organic seafood, finfish, shellfish, shrimps, and scallops are
popular choices. In the poke foods market, vendors have responded
by offering poke bowls made from organically sourced raw tuna and
other fish species. The popularity of poke bowls is further boosted
by their use of organically sourced ingredients like sesame oil,
sea salt, and limu seaweed. The rise of organized retail outlets
selling organically sourced poke foods and continuous product
launches are positive factors fueling the global poke foods
market's growth.
Poke food, the popular Hawaiian dish made with raw fish,
vegetables, and sauces, is trending in the food industry. Ahi tuna
and marinated octopus are common poke ingredients, with aquaculture
harvests helping to meet demand. However, bacteria and parasites
are concerns for poke food businesses, requiring strict food safety
measures. Overfishing, climate change, and marine pollution
threaten the tuna segment, driving innovation in the commercial
poke market. Gloria Food and Pokeworks lead the poke food trend,
offering nutritious options rich in omega-3 fatty acids and
proteins. Vegetables like avocado, carrots, garlic, and onion add
flavor and nutritional value. The vegan tuna alternative is gaining
traction in the plant-based segment. The e-commerce sector and web
penetration are boosting poke food sales, making it an appetizing
business opportunity. Fish stock sustainability is crucial, as is
addressing consumer concerns about bacteria and
parasites.
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Market Challenges
- The poke food market relies heavily on tuna as a primary
ingredient. Any fluctuations in tuna prices significantly impact
the end-product costs. Due to the COVID-19 pandemic, tuna fisheries
in Thailand, Ecuador (skipjack tuna), and Spain (yellowfin tuna) face challenges meeting
demand due to prevention measures and low catch volumes. This
supply-demand imbalance has resulted in increased tuna prices in
2020. The instability in tuna fish prices poses a significant
challenge to the global poke food market. Higher tuna prices may
deter customers in developing countries, potentially hindering
market growth during the forecast period.
- The poke food market is experiencing significant growth,
particularly in the areas of import duties for shellfish and
salmon, octopus, and various tuna fish varieties. Household segment
and restaurants/hotels are key consumers, with the youth market
also showing interest in ready-to-eat poke and unique flavors.
Diced raw fish, such as tuna, is a protein-rich, health-conscious
choice for consumers. Innovative poke bowls with antioxidant-rich
black rice and unique ingredients like lobster and caviar are
gaining popularity. Brands like Hippy Fish Poke, Aloha Poke, and
Sweet Fin Poke are leading the trend. The market includes various
tuna types, with nutritional content and health benefits being key
selling points. This cross-culture food trend is expanding, with
e-commerce penetration and organic seafood options. Marine species
like salmon, octopus, and tuna offer health benefits such as
Vitamin A and detoxifying properties. The fast-paced lifestyle
demands minimally processed, healthy snack alternatives, making
poke a grab-and-go food choice. The poke food market continues to
evolve, with prices ranging from premium to affordable
options.
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Segment Overview
This poke foods market report extensively covers market
segmentation by
- Distribution Channel
- Product
- 2.1 Varieties of tuna
- 2.2 Other species
- Geography
- 3.1 North America
- 3.2 Europe
- 3.3 APAC
- 3.4 South America
- 3.5 Middle East and
Africa
For more information on market segmentation with geographical
analysis including forecast (2024-2028) and historic data
(2017-2021) - Download a Sample Report
Research Analysis
Poke food, a Hawaiian dish celebrated for its raw fish
appetizer, has gained significant popularity due to its nutritious
contents and unique flavors. The main ingredient, diced raw fish,
is rich in Omega-3 fatty acids and proteins, making it a favorite
among health-conscious consumers. The Tuna segment dominates the
commercial poke food market, with various tuna fish varieties such
as Ahi tuna being the most sought-after. Innovative poke bowls
often include lobster, marinated octopus, and vegetables like
avocado, carrots, and garlic. However, it's essential to ensure the
fish is sourced responsibly to avoid bacteria and parasites. Poke
food businesses rely on Aquaculture harvests and sustainable
fishing practices to meet the growing demand. The poke food scene
offers endless possibilities for flavor combinations and ingredient
pairings, making it a delicious and nutritious choice for any
meal.
Market Research Overview
Poke food, a Hawaiian dish celebrated for its raw fish
appetizer, has gained global popularity due to its nutritive
contents and unique flavors. Rich in Omega-3 fatty acids and
proteins, the Tuna segment dominates the Commercial segment. Poke
bowls, featuring diced raw fish, have evolved into main courses
with various tuna fish varieties, shellfish like salmon, octopus,
and innovative poke bowls with plant-based tuna for vegan diets.
The poke food market caters to various sectors, including Household
and Restaurants/Hotels, appealing to health-conscious consumers and
the youth. With the rise of e-commerce, poke food businesses have
penetrated this sector, offering ready-to-eat poke and grab-and-go
food for fast-paced lifestyles. Poke cuisine boasts a cross-culture
food trend, incorporating antioxidant-rich ingredients like black
rice and detoxifying vegetables. Ingredients like avocado, carrots,
garlic, and onion add texture and taste. However, concerns over
bacteria and parasites in fish stocks have led to debates on import
duties and overfishing, climate change, and marine pollution. Key
players like Pokeworks, Hippy Fish Poke, Aloha Poke, Sweet Fin
Poke, and AnnaSea Foods Group innovate with unique flavors and
nutritional content, while companies like Gloria Food offer organic
seafood and marine species. The poke food market continues to grow,
providing a healthy snack alternative to traditional fast food.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Distribution Channel
-
- Product
-
- Varieties Of Tuna
- Other Species
- Geography
-
- North America
- Europe
- APAC
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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SOURCE Technavio