Beloved $10
Nacho Fries pass returns exclusively for Taco Bell Rewards Members
through the
Taco Bell app, unlocking a month-long celebration of Nacho
Fries
TLDR:
- The Nacho Fries Lover's Pass makes a comeback, unlocking 30
days of a regular order of Nacho Fries for just $10. Available for purchase exclusively through
the Taco Bell app from July 9 to July
15 – just in time for National Fry Day on July 12*
- Committed to digital innovation, the fan-favorite subscription
offers an effortless way to enjoy more Nacho Fries, more often, for
more value.
- Starting July 18, the newest
flavor iteration, Jalapeño Ranch Nacho Fries, will be available
nationwide featuring a new tangy and creamy Jalapeño Ranch sauce
for a limited time. These will not be included in the Nacho Fries
Lover's Pass.
- Assets of the Nacho Fries Lover's Pass and Jalapeño Ranch Nacho
Fries can be found here.
IRVINE,
Calif., July 2, 2024 /PRNewswire/ -- Forget
National Fry "Day" – Taco Bell is celebrating Nacho Fries all month
long by giving fans the chance to unlock 30 days of Nacho Fries in
addition to an entirely new flavor! The return of the Nacho
Fries Lover's Pass grants Taco Bell Rewards Members daily
access to an order of regular Nacho Fries for up to 30 consecutive
days for just $10. Available for
purchase from July 9 to July 15,
exclusively through the Taco Bell app, Rewards Members can indulge
in their love for Nacho Fries every day for a month with ease by
securing their very own Nacho Fries Lover's Pass.
The Taco Bell Lover's Pass: A Love Story
The brand introduced its first Lover's Pass program nationwide
in January 2022 with the Taco Lover's
Pass, where Rewards Members could choose to redeem one of seven
iconic Taco Bell tacos per day for 30 days. The exciting sequel
returned in November 2023 with the
debut of Nacho Fries Lover's Pass, crafted especially for the
devoted fries fans.
Now, the Nacho Fries Lover's pass comeback on July 9 gives passionate Rewards Members the power
to celebrate Nacho Fries season their way, every day for just
$10 in-app. Taco Bell believes the
fan favorite fries deserve to be enjoyed beyond the one allotted
calendar day to find great value and deals. All Lover's Passes have
been for Rewards Members only, one of many ways Taco Bell gives
their biggest fans the most exclusive access to the
brand.
"The inaugural Nacho Fries Lover's Pass subscribers' unwavering
adoration for more Nacho Fries and more value meant it was time for
the Nacho Fries Lover's Pass to make its much-anticipated
comeback," said Dane Mathews, Chief
Digital Officer at Taco Bell. "Our Rewards Members drive us to push
the boundaries of customer experience with digital innovations that
effortlessly allow fans to enjoy more of the Taco Bell favorites
they crave, all for an accessible price."
Ahead of National Fry Day on July
12, Taco Bell will be having a special Tuesday Drop for the
first 100 Fire! Tier Rewards Members who claim it on July 9 at 2 p.m.
PST. The sign up will happen on the Tuesday Drops page on
the Taco Bell app, and the first 100 Fire! Tier Rewards Members
(who attained Fire Tier status before July
1 at 11:59 PM PST) will be
sent an app inbox message and push notification with a coupon code
to redeem for free pass**.
New Nacho Fries Alert: Jalapeño Ranch Nacho Fries
As if Nacho Fries Lover's Pass wasn't exciting enough, Taco Bell
is adding to Nacho Fries season by dropping the new Jalapeño Ranch
Nacho Fries bursting with flavor on July
18 for $4.49***. Jalapeño
Ranch Nacho Fries feature Taco Bell's iconic, crisp fries seasoned
with bold Mexican spices, topped with a tangy and creamy Jalapeño
Ranch sauce. This delectable sauce, made with buttermilk, sour
cream, garlic, red jalapeño, pasilla peppers, parsley, and spices,
adds a bit of heat to the beloved menu item. The fries are further
enhanced with zesty pico de gallo and can be customized with your
choice of protein, either seasoned beef or black beans.
This year, Nacho Fries returned in April alongside the limited
time run of the Secret Aardvark Nacho Fries. With the latest
edition of Jalapeño Ranch Nacho Fries, this is the longest Nacho
Fries run to date for Taco Bell, bringing fans more chances to grab
their favorite fries with more flavor innovations to enjoy, while
supplies last. Download the Taco Bell app and join Rewards to
unlock the Nacho Fries Lover's Pass starting July 9 and prepare to savor the new Jalapeño
Ranch Nacho Fries starting July
18.
About Taco Bell Corp.
For more than 61 years, Bell has brought innovative, craveable
Mexican-inspired food to the masses, and was recently recognized as
one of Fast Company's World's Most Innovative Companies, one
of TIME's Most Influential Companies, and Nation's
Restaurant News' Brand Icon. For more information about Taco
Bell, visit our website at www.TacoBell.com, our Newsroom
at www.TacoBell.com/news, or check
out www.TacoBell.com/popular-links. You can also stay up to
date on all things Taco Bell by following us
on LinkedIn, TikTok, X (formerly
Twitter), Instagram, Facebook and by subscribing to
our YouTube channel.
* Rewards Members are eligible to purchase a Nacho Fries
Lover's Pass (the "Pass") in the Mobile App ("App") at eligible
locations. Pass holders can redeem up to 1 regular sized regular
order of Nacho Fries per day, for up to 30 consecutive days
beginning on the Pass purchase day (limit: 1 Pass per account).
Pass price may vary. Redemptions must be made via the App at a
participating location. Delivery and other fees may apply. While
supplies last. Pass is non-transferable, non-refundable (even if
not used), and has no cash value. Product or ingredient
substitutions, upgrades, or add-ons to eligible redemptions, may
incur an upcharge cost. Taco Bell reserves the right to revoke or
change this program or its terms at any time. Terms and conditions
apply; ta.co/terms.
** No purchase necessary. First 100 verified Fire Tier! Rewards
Members who receive an inbox app message and who sign up on
July 9, 2024 at 2 PM PST will receive a code in their Taco Bell
app inbox for one free Nacho Fries Lover's Pass. Enter that code at
checkout by July 15 at 11:59 PM PST. Pass will allow Rewards Members to
redeem 1 regular size regular order of nacho fries per day, for 30
consecutive days beginning on date of Pass purchase. Redeemable
only via the Taco Bell mobile app at participating U.S. Taco Bell®
locations, while supplies last, and if part of a delivery order,
delivery fee & other fees may apply. Must add qualifying
product, Nacho Fries Lover's Pass, to cart. While supplies
last. Limit 1 per user. Prices and items vary. Offer is
non-transferable and cannot be combined with any other offer. No
cash value. No upgrades. Terms: Ta.co/terms.
*** At participating locations for a limited time only,
while supplies last. Contact restaurant for prices, hours and
participation, which vary. Taxes extra. Prices higher with
delivery.
Jacqueline Cisneros – Taco Bell
Corp.
Jacqueline.Cisneros@yum.com
Aubree Schipp – Edelman
Aubree.Schipp@edelman.com
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SOURCE Taco Bell Corp.