Avon International Leverages Blue Yonder’s AI Capabilities To Support Its Global Demand Planning, Production and Omni-Channel Strategy
July 02 2024 - 4:00AM
Business Wire
Leading global beauty brand works
with Blue Yonder to implement a next generation integrated supply
chain
The cosmetics industry is experiencing continued growth as
consumers worldwide increasingly prioritize self-care and wellness.
However, this growth has also led to a more competitive landscape,
and companies must make strategic choices to differentiate
themselves and maintain success in this dynamic market. That is why
Avon International chose Blue Yonder Platform with Cognitive Demand
Planning, Enterprise Supply Planning and Control Tower solutions to
create an end-to-end next generation supply chain and support the
company’s strategy and vision.
Avon International is a global beauty company operating in over
40 countries across Europe and Asia Pacific. The brand Avon has
been in operation for over 135 years and has a business model based
on relationship selling. Millions of independent representatives
offer personalised beauty advice to their customers through offline
and online channels. The brand is also accessed through
wholesalers, retail stores and marketplaces.
Avon International was seeking to optimize its manufacturing and
distribution processes in both Europe and Asia Pacific by
establishing a "Planning Hub" for centralized demand and supply
planning. To streamline demand planning, respond more quickly to
their dynamic market and enhance decision-making, Avon
International selected Blue Yonder’s flexible SaaS supply chain
solutions, based on advanced artificial intelligence (AI) and
machine learning (ML) capabilities.
“Avon International is committed to transforming itself to meet
the needs of its customers, Representatives and partners while
staying true to its business model and values. To support this
global transformation across all channels, Avon International
recognized the need for a more integrated approach to demand
planning. After a thorough selection process, Blue Yonder was
chosen for its comprehensive solutions and innovative capabilities
that met all of Avon International’s needs. With Blue Yonder’s
supply chain solutions, powered by leading-edge AI and ML
capabilities, Avon International will be empowered to meet the
changing needs of its customers, representatives, and partners in a
profitable and sustainable way,” said Maciej Kaniowski, COO,
Avon International.
The need to reduce inventory across the company has made
accurate forecasting and efficient demand planning a business
imperative. Blue Yonder solutions’ key differentiators include not
only the robustness, experience, and scalability of ML forecasting,
but also the extensibility and explainability of causal factors,
that for Avon include campaigns, price, promotions, catalogue
position, and seasonality.
These factors train Blue Yonder’s ML models to predict future
demand. Blue Yonder’s explainability and scenario composable
services help planners understand causal contributions and run
simulations based on changes like price or promotions, resulting in
superior accuracy, greater explainability, and improved
decision-making.
Once the Blue Yonder solutions are implemented, Avon
International will be able to drive supply chain process
simplification and achieve the following benefits:
- Streamline operations with an integrated, end-to-end planning
process for managing trends, demand, supply, inventory, and vendor
collaboration.
- Surpass forecast accuracy and achieve improved planner
efficiency with the configuration of Avon’s causal factors.
- Expand omni-channel capabilities and gain a competitive edge by
forecasting and planning for all channels and offer types in one
solution.
- Improve service levels and optimize cash flow with a
comprehensive forecasting and planning solution that supports a
centralized planning hub.
Avon International’s manufacturing supply chain operations in
Europe and Asia Pacific are managed by Avon Operations Polska (AOP)
and Avon Distribution Polska (ADP), with the backbone of their
activities located in Garwolin, Poland. AOP manages the largest and
most technologically advanced Avon factory worldwide. Cosmetics
manufactured here are distributed to approximately 40 countries on
three continents.
"We are thrilled to be a part of Avon International’s supply
chain digital transformation. It is an honor to work with a company
that shares our same commitment to values such as inclusion, women
empowerment, and equity. The Blue Yonder solutions will enable Avon
International to adapt to changing market conditions and external
dynamics, ensuring their supply chain remains agile, sustainable,
and competitive," said Terry Turner, president, Manufacturing,
Blue Yonder.
Additional Resources:
- Learn more about Blue Yonder Cognitive Demand Planning
- Video: Next Generation Demand Planning with Cognitive Demand
Planning
- Learn more about: Blue Yonder Solutions for Consumer
Industries
- E-book: Improving the Supply Chain through Predictive
Insight
About Avon
At Avon, we believe a better world for women is a better world
for all. We are the beauty brand for women embracing their power,
inspiring their confidence and providing opportunities to realise
their potential. Millions of independent sales Representatives
across the world sell iconic Avon brands through their social
networks and more than 20% of every sale helps to create better
futures for women*. We stand for progress for women: we believe in
listening to women’s needs, speaking out about issues that matter
and creating positive change. Through Avon and the Avon Foundation,
we have donated over $1.1 billion, with a focus on tackling gender
violence and breast cancer. Avon is part of the Natura &Co
Group. *Learn more at www.avonworldwide.com.
About Blue Yonder
Blue Yonder is the world leader in digital supply chain
transformation. Global retailers, manufacturers and logistics
providers leverage Blue Yonder to optimize their supply chains from
planning through fulfillment, delivery and returns. Blue Yonder’s
AI-embedded, interoperable supply chain solutions are connected
end-to-end via a unified platform and data cloud, enabling
businesses to collaborate in real time across functions, which
supports more agile decision-making, improved customer
satisfaction, profitable growth, and more resilient, sustainable
supply chains. Blue Yonder - Fulfill your Potential™
blueyonder.com
“Blue Yonder” is a trademark or registered trademark of Blue
Yonder Group, Inc. Any trade, product or service name referenced in
this document using the name “Blue Yonder” is a trademark and/or
property of Blue Yonder Group, Inc. All other company and product
names may be trademarks, registered trademarks or service marks of
the companies with which they are associated.
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Blue Yonder Public Relations Contacts: Marina Renneke,
APR, Global Corporate Communications Sr. Director Tel: +1
480-308-3037, marina.renneke@blueyonder.com
Rossella Benti, EMEA Corporate Communications Director Tel: +39
335 7849149, rossella.benti@blueyonder.com