Responsible Flushing Alliance Uncovers the Mystery Behind What's
Clogging California's Pipes at VidCon Anaheim from June 26 – 29
ANAHEIM,
Calif., June 21, 2024 /PRNewswire-PRWeb/ -- WHAT:
Uncover an unexpected true-crime mystery in California. The Responsible Flushing Alliance
(RFA) presents the "Dire Consequences of a Bad Flush," a
first-of-its-kind interactive, film-noir-inspired experience at
VidCon Anaheim.
"RFA is showing up with a truly novel
experience at VidCon Anaheim to capture the attention of thousands
of content creators and fans with a creative message around the
dangers of improper flushing and the importance of looking for the
'Do Not Flush' symbol."
In bustling communities like Anaheim, an unexpected menace lurks beneath
the surface, causing chaos and inconvenience for residents and
public agencies alike. The elusive underboss, known as the Clog
Monster, has been manipulating misguided citizens to commit toilet
crimes by flushing dangerous items.
Hard-boiled sleuth Detective Vincent
Drains—and his very surprising partner, a real-life singing
and talking toilet named Mel—are on the case. They will welcome
attendees to participate in an investigation, uncovering clues and
scanning QR codes to find truth behind toilet crimes. Together,
they can put an end to clogged toilets, broken pipes and
overflowing sewers while sharing the importance of responsible
flushing and looking for the "Do Not Flush" symbol.
WHY: Improper flushing is a bigger problem than many people
realize.
- A recent study conducted in California found that 99% of materials
clogging pipes consist of products that should never be put down
the drain — such as non-flushable wipes with the "Do Not Flush"
label, paper towels, feminine hygiene products, and more.
- In California alone, it's
estimated that inappropriately flushed items cost the state
$47 million annually in equipment
repairs and cleanup of sewer overflows.
- And for citizens, the cost of a clog can be significant –
ranging from $300 - $450 to repair damage to a home plumbing system
or between $4,000 - $15,000 if the whole house needs repiping.
- Yet, 60% of Californians have reported flushing things they
know they shouldn't.
WHO: The Responsible Flushing Alliance (RFA) is an independent,
nonprofit trade association committed to educating consumers about
smart flushing habits through creative, informative and memorable
ways.
While everyone who flushes toilets regularly has a
responsibility to protect our country's wastewater systems, RFA
believes that one target audience is particularly important to
reach: Gen Alpha and Z. Members of these younger generations are
the ones who will shepherd our country into the future and must
live with the wastewater infrastructure for years to come. By
educating them about the problem in engaging ways, we can give them
agency in creating a better future. That's why RFA is showing up
with a truly novel experience at VidCon Anaheim to capture the
attention of thousands of content creators and fans with a creative
message around the dangers of improper flushing and the importance
of looking for the "Do Not Flush" symbol.
WHEN / WHERE: Wednesday, June 26 -
Saturday, June 29
VidCon - Anaheim Convention
Center
800 W Katella Ave
Anaheim, CA 92802
RFA booth located at GP1 in the festival area. Look for the toilet
crime scene.
MEDIA OPPS:
- Photos and videos of the "Dire Consequences of a Bad Flush"
experience
- Investigate a toilet crime with the first real-life talking
toilet
- Interview with Lara Wyss,
president of the Responsible Flushing Alliance, discussion how to
Flush Smart
- Interviews with wastewater experts from local wastewater
discussing the creation of healthy and sustainable communities
BACKGROUND: In 2022, California
enacted a law requiring manufacturers of non-flushable wipes to
prominently display the "Do Not Flush" symbol on packaging and
educate consumers about what this label means and the consequences
improper flushing. On June 12, 2024,
the U.S. House of Representatives passed the Wastewater
Infrastructure Pollution Prevention and Environments Safety
(WIPPES), creating national standards for "Do Not Flush" labeling
for non-flushable wipes.
CONTACT: Caitlin Kelly,
caitlin.kelly@bursonglobal.com, 347-786-3698
Media Contact
Lara Wyss, Responsible Flushing
Alliance, 206-487-4570, lara@flushsmart.org,
https://www.flushsmart.org
Twitter
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SOURCE Responsible Flushing Alliance