FoodSocial officially launched its new, recipe-driven,
integrated online marketplace. The marketplace allows food brands
to sell products directly to FoodSocial's community of home cooks
through contextual placements within trusted creator recipes.
PITTSBURGH, June 20,
2024 /PRNewswire-PRWeb/ -- Today, FoodSocial
officially launched its new, recipe-driven, integrated online
marketplace. The marketplace allows food brands to sell products
directly to FoodSocial's community of home cooks through contextual
placements within trusted creator recipes.
FoodSocial is now the only recipe-driven marketplace built by
creators. These trusted recipe creators connect directly with their
communities and share recipes that cater to diverse dietary needs
(Keto, Paleo, Vegan, Whole30, and more). FoodSocial has seen its
user community rapidly grow this year (430%) as it introduces more
featured creators and innovative food brands into its marketplace
every day.
Brands benefit from high-ROI, automated, contextual product
placements within over 5,000+ trusted recipes. Seamless and
contextual product integration ensures brands reach potential
buyers at the golden moment: when they're inspired and ready to
cook. The platform features free meal planning and shopping from
major retailers like Instacart, Amazon/Whole Foods, and Thrive
Market (in addition to the newly announced FoodSocial Market).
FoodSocial is connecting recipe creators, home cooks, and food
brands.
- For creators. FoodSocial is the home for a diverse community of
Creators, providing a robust platform to share their culinary
creations, monetize them, and connect with a community of
like-minded collaborators, brands, and consumers.
- For brands. Brands join FoodSocial to benefit from high-ROI
contextual product placements and sales. Their products display
automatically on thousands of trusted recipes, appearing as helping
shopping suggestions to consumers. Seamless product integration
ensures brands reach potential buyers at the golden moment: when
they're inspired and ready to cook.
- For home cooks and food lovers. Home cooks explore FoodSocial
confidently, knowing that each recipe comes from a hand-curated
creator, emphasizing quality over virality. FoodSocial offers
robust meal planning and shopping list creation features, all for
free.
Recipes are the #1 driver of new food product trials—and it's
the Recipe Creator who shapes the trends in this market. "I've seen
the challenges facing both sides of this market, with 15 years
running Primal Palate, a consumer-facing food product brand that
leverages our influencer status, creating recipes that drive our
own product sales," stated Bill
Staley, Co-founder and CEO.
"When we started food blogging nearly 15 years ago, we could
build an audience and a business, making a career out of working
hard at what we loved. Today, recipe creators face far more
challenging conditions as social media platforms profit off their
work, shield them from their audiences, and manipulate their reach
by algorithms that favor virality over quality. FoodSocial is built
by creators, with a common love of food and learning of the rich
diversity of all dietary needs and cuisines," continued Staley.
About FoodSocial
FoodSocial is the only recipe-driven marketplace built by
creators, connecting food lovers, home cooks, creators, and
innovative food brands. It's like having your favorite foodie
influencers, recipe blogs, and a grocery store all in one delicious
and convenient place.
Come join our community today at foodsocial.io
Connect with us at the Summer Fancy Food Show on June 23-25, 2024, at Javits Center in
New York City.
FoodSocial Launches Recipe-Driven
Marketplace, Built by Creators
Media Contact
Alli Heiman, FoodSocial, Inc., 1
(412) 552-3553, hi@foodsocial.io, https://foodsocial.io/
LinkedIn
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SOURCE FoodSocial, Inc.