- First coffee company to title sponsor a thrilling H1
Unlimited Hydroplane
- Bold red, black, and white "Miss Mercurys Coffee" team hits
the lakes, rivers, and bays for the 2024 season, Seafair
75th anniversary weekend, and more
BELLEVUE, Wash., May 22, 2024
/PRNewswire/ -- Mercurys Coffee Co. (www.mercurys.com) announced
today its sponsorship of the U-11 Unlimited Racing Group Hydroplane
Team, marking the first time a coffee company has ever
title-sponsored and powered the exciting sport of hydroplane
racing. The new partnership launches a fresh era of excitement and
engagement for the beloved Seattle
coffee brand.
MERCURYS COFFEE CO. TO TITLE SPONSOR U-11
UNLIMITED RACING GROUP HYDROPLANE TEAM "MISS MERCURYS"
"Similar to hydroplane racing, Mercurys Coffee Co.
(www.mercurysracing.com) has a rich history and a passionate
following in the Pacific Northwest," said Morgan Harris, Founder of Mercurys Coffee
Company. "We are excited to be part of the action and bring this
sport to the forefront for new generations, not only here in
Washington State, but nationally
as well."
Founded by Harris in 1998, Mercurys Coffee Co. has grown from a
single drive-thru stand in Woodinville,
Wash., to 12 vibrant Seattle eastside locations (four more on the
horizon) due to the dedication of more than 225 devoted team
members. Focusing on exceptional products, sourcing the world's top
one percent of specialty coffee, crafting experiences, and
supporting local communities, this new partnership aligns with
Mercurys Coffee's mission of creating amazing moments and
unforgettable connections.
Mercurys Coffee is now taking its community commitment
further—over 200 mph, to be precise—as the title sponsor of the
U-11 Unlimited Racing Group and its explosive, Miss Mercurys Coffee
Racing U-11 Hydro.
"The name pays homage to the bygone days when most hydroplanes
used the term, Miss," added Harris, who grew up watching the
rooster tails of Thunder Boats on the shore of the Columbia River
in Kennewick, Wash., and Seafair
in Seattle, Wash., with his dad,
who is a hydroplane enthusiast. Our goal is to align the Mercurys
Coffee Mission of Embracing People, Fostering Relationships, and
Spread Love – One Greeting, One Connection, One Relationship at a
Time. We want to energize the community and bring the
excitement back to this historic sport in a way that people can
connect with it again, he added.
The Mercurys Coffee Co. sponsorship spans the entire 2024 H1
Unlimited Hydroplane Racing Season, including test runs and other
races around the country. The season sanctioned by the American
Power Boat Association (APBA) showcases the fastest and most
spectacular racing boats in the world with key stops, including
Guntersville Lake Hydrofest in Guntersville, Alabama, Madison Regatta in
Madison, Indiana, Apollo Columbia
Cup in Kennewick, Washington,
Apollo Mechanical Cup on Lake Washington for the legendary Seafair
Weekend in Seattle, and Bayfair in
San Diego, California. Throughout
the season, the sponsorship will feature a bold custom design on
the team's Miss Mercurys Coffee Racing U-11 hydro and the hauler,
to introduce exclusive hydroplane racing-inspired coffee blends and
Mercurys Coffee Racing swag, and offer other promotional events in
select cities.
As for the U-11 Unlimited Racing Group, founders Scott and Shannon Raney established the team in
2011 in Cle Elum, Washington.
Through the years, the team has become a fan favorite in the H1
Unlimited circuit, garnering numerous high points and heat wins,
among other notable accomplishments. Behind the wheel of the Miss
Mercurys Coffee Racing U-11 boat is Jamie
Nilsen, an ace driver with an impressive career, including
multiple world speed records and championship titles.
The sponsorship of U-11 Unlimited Racing Group is just one of
the many ways that Mercurys Coffee Co. is making a positive impact
by delighting the community that it serves. As the H1 Unlimited
Racing series unfolds, fans can look forward to enjoying even more
special "coffee moments" driven by quality, community, and passion.
More information about Mercurys Coffee Co. is available by visiting
mercurys.com.
ABOUT MERCURYS COFFEE CO.
Established in 1998 by
Morgan Harris, Mercurys Coffee Co.
creates exceptional experiences through coffee while prioritizing
people and relationships across its 12 Eastside locations in
Washington State. Over the years,
Mercurys Coffee Co. has attracted a loyal following for
unprecedented quality, going above and beyond and exceeding
expectations, earning many awards, including Evening Magazine's
"Best of Western Washington,"
"Best of Kirkland," and "Best of
425 Magazine."
Contact:
Jonathan Casteel
marketing@mercurys.com | +1 425-636-8779
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SOURCE Mercurys Coffee Co.