Advertisers gain access to the largest marketplace of
verified, curated inventory
NEW
YORK, April 25, 2024 /PRNewswire/ -- Raptive,
the creator media company, today announced a strategic partnership
with the Black Owned Media Equity and Sustainability Institute
(BOMESI) to connect advertisers to verified diverse creators at a
scale that was previously challenging for advertisers and agency
teams to attain.
Raptive is the #1 source* of ad spend on diverse-owned media on
the open internet. Today, 58% of total advertiser investment in
this category flows to 400+ websites owned by diverse creators and
publishers represented by the company. Raptive's long-term
alliance with BOMESI, a leading accelerator and advocate for
sustainable investment in Black-owned media, will create a major
opportunity for advertisers to partner with diverse creators and
efficiently reach incremental, engaged audiences in trusted
environments. Raptive's diverse creators reach 40 million
consumers monthly and represent brands across all content
verticals.
The partnership enables Raptive clients to access curated
media accredited by BOMESI. A portion of participating advertisers'
investment will be allocated to creating new programs and business
models for collaboration between brands and diverse creators, which
will further enable hundreds of independent media businesses. The
companies will also host ancillary programs to expand the number of
independent media outlets positioned to conduct business
sustainably with the nation's top advertisers.
Raptive is committed to democratizing the media landscape and
leveling the playing field for content creators from
underrepresented groups. This strategic partnership will help
connect advertisers seeking to activate inclusive investment
strategies with successful, diverse creators.
The partnership builds upon Raptive's Remarkable
Voices initiative, which has enabled more than 100 BIPOC
content creators to expand their digital brands into a sustainable,
owned, and operated presence on the open web. Raptive provides
today's diverse landscape of creators with mentorship, community,
and resources to help them monetize, grow, and future-proof their
businesses.
BOMESI operates in a unique position, enabling industry partners
to come together and contribute to equitable progress toward a
shared internet and the right for representative stories to exist
across all screens. In an effort to accelerate equitable growth for
creators of all backgrounds, the partnership will enable BOMESI to
expand its reach across various ongoing and future programs, and
strengthen its global impact. To date, BOMESI has graduated
14 emerging publishers from its 3-month accelerator program,
awarded more than $400k in
non-dilutive grants, and is launching its third publisher
accelerator cohort this month.
"Raptive is committed to free, open, and equal access to the
internet. We have a long history of representing diverse creators,
amplifying their voices and implementing effective advertising
strategies with proven performance on their sites. Reaching
underserved audiences in trusted, representative environments is a
must-win space for brands. We are thrilled to partner with BOMESI
to open up more advertiser investment in diverse creator media to
support quality content and connect brands with audiences that will
drive the future of their success," said Marla Newman, Raptive's Executive Vice President
of Sales.
"BOMESI is the leading ecosystem creating revenue opportunities
for Black and Diverse-owned media. Raptive is a preeminent
supporter of inclusive and transparent media buying practices.
Working with us means partners like Raptive can drive more
advertising investment at scale from brands and agencies to the
creators those dollars are intended for," said DeVon Christopher Johnson, BOMESI CoFounder and
CEO.
About Raptive
Raptive is a new kind of media company built for content creators,
and home to one of the largest and most diverse audiences on the
internet. Raptive combines its position as the world's
largest ad management company with a comprehensive suite of
monetization, audience and business solutions that enable creators
to turn their passions and talents into thriving independent
companies and enduring brands. This creator-first model has paid
creators $2.5 billion to date and
propelled Raptive to become a top 10 online media property globally
and #1 in Food, Family, Home, and Lifestyle and #2 in Travel.
Raptive is a premier partner to advertisers seeking authentic
engagement with diverse and passionate audiences. To learn more
about Raptive's efforts to build a sustainable future for the
internet, visit Raptive.com.
About BOMESI
The Black Owned Media Equity and Sustainability Institute
(BOMESI) was created to unite and advance Black-owned
media businesses, educate the public on the importance of these
platforms, and provide resources to increase visibility. As a
beacon for Black communities for over 190 years, Black-owned media
outlets have stood on the front line for issues such as voting
rights, civil rights, unionization, education equity, healthcare
disparities, and much more. BOMESI remains steadfast in our mission
to create an environment for Black voices to be seen and heard,
starting with our curated public database of Black-owned media
companies across the country.
- Jounce Media September 2023 RTB
Supply Path Benchmarking Report
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SOURCE Raptive