Role will replace current spokesperson, iconic
television host Alfonso
Ribeiro
NEW
ALBANY, Ohio, April 25,
2024 /PRNewswire/ -- Bob Evans, America's No.
1-selling refrigerated dinner sides* brand and family-favorite in
the kitchen, announces a nationwide search for a kitchen-savvy
consumer with a passion for hacks that make kitchen prep easier to
be their next spokesperson. The new spokesperson will earn
$35,000, complimentary Bob Evans
products and the opportunity to step into the shoes of current Bob
Evans spokesperson, iconic television host Alfonso Ribeiro.
To vie for the coveted role, applicants who consider themselves
a "mealtime mash-termind" can submit a 60-second video at
https://bit.ly/BobEvansSpokesperson showcasing their top
kitchen hack along with a brief description of why it's a must-try
for busy families and home cooks. The selected spokesperson should
be someone who delights in providing convenient and delicious meals
at home while using tips and tricks so they can prioritize what
truly matters. Their passion for kitchen and mealtime shortcuts
matches their desire to pass the shortcuts along to other home
cooks making them the perfect spokesperson for Bob Evans and its
family-favorite prepared side dishes and breakfast products. During
the six-month role, Bob Evans will tap its new spokesperson to
share their tips on the Bob Evans social media channels and website
and to participate in media interviews.
"Bob Evans provides farm-fresh, quick-to-table food with no mess
and no stress, perfect for today's households," said Ciare James,
vice president of brand marketing at Bob Evans Farms. "We are
searching for a relatable spokesperson with an array of kitchen and
mealtime tips and recipes who also embodies the spirit of the Bob
Evans brand by prioritizing what truly matters in and out of the
kitchen."
The new spokesperson will replace beloved iconic actor,
television host and father of four Alfonso
Ribeiro, who has been a longtime spokesperson for Bob
Evans.
"Juggling our family's hectic schedule and my career means we
are constantly seeking ways to get meals on the table quickly and
without too much prep time," said Ribeiro. "There's no gatekeeping
here. Bob Evans is a great mealtime solution for busy families like
mine and I will happily step aside to pass the baton to my
replacement. I can't wait to try out their kitchen hacks in my own
home."
Today through May 24, interested
applicants can submit their video by visiting
https://bit.ly/BobEvansSpokesperson. Bob Evans will name its next
spokesperson in July and that person will be tasked with sharing
tips and content through December
2024.
For more information on Bob Evans products and to find a
retailer near you, visit BobEvansGrocery.com.
About Bob Evans Farms, Inc.
For over 75 years, Bob
Evans Farms has delivered delicious, quick-to-table, farm-inspired
food that makes mealtime a little bit easier and a lot more
delicious. We're proud to be the No. 1-selling refrigerated dinner
sides*, including many varieties of wholesome, feel-good favorites
such as mashed potatoes and macaroni & cheese, sold in grocery
stores across the country. We're also a leading producer and
distributor of sausage and bacon products, and egg products
including liquid eggs. In addition to our flagship Bob
Evans® brand, our product portfolio includes Simply
Potatoes®, Egg Beaters® and Owens®
Sausage. Bob Evans Farms is based in Columbus, Ohio, and is owned by Post Holdings,
Inc., a consumer-packaged goods holding company. For more
information about Bob Evans Farms, Inc.,
visit www.bobevansgrocery.com.
*Source: Circana Total US MULO Latest 52 week ending
Mar. 24, 2024.
Editor's note regarding contest: Open only to legal
residents of the 50 US/DC, 18+. Void where prohibited by law. Enter
contest before May 24, 2024, at 11:59
p.m. CT. Subject to full official rules, including prizes,
judging criteria, and all details,
https://bit.ly/BobEvansContestRules. Sponsor: Bob Evans Farms, LLC,
8200 Walton Parkway, New Albany,
OH 43054.
Media Contact:
Carmichael Lynch Relate for Bob Evans
Farms
bobevans@clynch.com
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SOURCE Bob Evans Farms, Inc.