New Campaign Underscores Cohere Beauty's
Unique Manufacturing Capabilities to Seamlessly Bring Beauty
Brands to Life
OMAHA,
Neb., April 18, 2024 /PRNewswire/ -- Cohere
Beauty, a premier full-service partner bringing prestige beauty and
personal care brands to life through formula incubation and
manufacturing, launched its inaugural advertising campaign
alongside creative marketing agency Simon/Myers.
The advertising campaign, aimed at growing prestige beauty care
brands, makes a striking impression with a powerfully evocative
campaign rollout that brings Cohere Beauty's unique custom
development and manufacturing capabilities expertise to life and
also highlights the CDMO's concierge-level service.
"This new advertising campaign perfectly reflects the Cohere
Beauty difference in helping emerging beauty brands reach their
full potential in an ever-changing market," says Christine Staples, CEO, Cohere Beauty. "Cohere
Beauty operates at the scale of a major player with the
personalized client service of a family-owned company dedicated to
understanding each customer's brand promise, delivering top-quality
products, and reducing time to market."
Cohere Beauty's nationwide experience in innovation,
formulation, manufacturing and regulatory positions it as an
integral partner for beauty brands looking to expand their market
footprint.
"This campaign is the rarest of coming-out parties — an emerging
brand ready to illuminate the ever-evolving beauty industry with
its brilliance," said Lawson Soward,
Group Creative Director, Simon/Myers. "We can't wait to see Cohere
Beauty take center stage."
Cohere Beauty and Simon/Myers will bring the campaign to life
through online, print and social media activations as well as paid
Google search to reach current and emerging beauty brands across
the skincare, haircare and fragrance categories.
The first installment of Cohere Beauty's advertising campaign
appeared in Global Cosmetic Industry's April issue. It
will be featured in beauty trade publications such
as Women's Wear Daily, Beauty Matter and Beauty
Independent later this year.
About Cohere Beauty
Cohere Beauty is the brand behind
the brand, a premier manufacturing partner and formula incubator
for beauty, personal care, hair care, and specialty brands. Helping
customers build brands from concept to commercialization, Cohere
Beauty provides seamless access to product formulation,
manufacturing, regulatory, quality, and packaging expertise to
deliver products to market quickly and efficiently. With four
manufacturing locations, Cohere Beauty has the unique ability to
produce and fill all liquid products and its capability to fill
powder and hot pours distinguishes the company from other
manufacturers. Cohere Beauty manufactures products for some of the
world's most well-known and fastest-growing brands. Customers
include Fortune 500 companies, department stores, health specialty
stores, hotels, spas, and more. To learn more, please
visit https://coherebeauty.com/.
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SOURCE Cohere Beauty