Smoothie King Announces Las Vegas Expansion, Tripling Footprint in the Market
March 28 2024 - 1:28PM
Business Wire
First of seven new area locations expected to
open as early as late 2024
Smoothie King, the world's largest smoothie brand and the first
health and fitness fast casual brand of its kind, announced the
signing of development agreements that will bring seven new
locations to Las Vegas. The expansion more than triples Smoothie
King’s footprint in the market and is part of the larger growth
path that the smoothie brand announced earlier this year,
forecasting 100 new store openings in 2024.
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Smoothie King Announces Las Vegas
Expansion, Tripling Footprint in the Market (Photo: Business
Wire)
Smoothie King currently has three locations in the Las Vegas
area, with its most recent opening occurring in 2022. With this
expansion, Las Vegas residents in the Henderson, Summerlin, and
Spring Valley neighborhoods soon will have even more opportunities
to enjoy the vast assortment of the brand’s purposeful offerings,
all with clean ingredients and organic fruits and vegetables. The
first of the seven new locations is expected to open as soon as
late 2024.
The expansion In Las Vegas is led by new franchisees Brandie and
Dustin Rasmussen, who will oversee four of the new locations. With
Brandie having spent the last 15+ years running operations in the
technology industry and Dustin a USAF Veteran, they join the
Smoothie King family out of a desire to open a family business
together with their two children. Longtime multi-unit franchisee
Na’im Muhammad will oversee the other three new Las Vegas stores,
previously announced in December.
“These new stores build upon the development momentum we set out
to achieve for 2024 and we’re really proud to grow in this key
market and provide delicious, better-for-you smoothies to our
guests in the community,” said Chris Bremer, Chief Development
Officer at Smoothie King. “We welcome our new franchisees to the
Smoothie King family and look forward to forging a successful
partnership together through these new stores.”
Smoothie King has repeatedly been recognized as a top franchise
opportunity, having recently been featured in the top 100 of
Restaurant Business's and Nation's Restaurant News' 2023 Top 500
lists. The brand was just named the No. 1 most beloved
limited-service brand among millennials in Technomic’s “2023
America’s Favorite Chains” study, and recently ranked number 15 in
Entrepreneur magazine's highly competitive Franchise 500 ranking of
the top franchise brands. This year Smoothie King was also included
in QSR magazine's “Best Franchise Deals” and annual “QSR 50
Contenders” list and was selected for Franchise Times' "Top 400
Franchises" list.
For more information about franchise opportunities with Smoothie
King, please visit www.smoothiekingfranchise.com.
About Smoothie King Franchises, Inc.
Smoothie King, the original U.S. smoothie franchise—founded in
1973—is a privately held, Dallas-based company with more than 1300
units worldwide.
The brand is committed to its mission to inspire a healthy and
active lifestyle through its Clean Blends initiative, which focuses
on providing great-tasting smoothies with more whole fruits and
vegetables while removing artificial flavors, colors and
preservatives and added sugars in many of its blends. In April
2023, Smoothie King launched Smoothie Bowls, topped with whole
fresh fruit and premium Purely Elizabeth™ granola, made with
wholesome ingredients, non-GMO fruits and packed with flavor and
nutrients. Smoothie King also offers retail products that include
sports beverages, energy bars, vitamins, supplements and more.
Repeatedly recognized as a top franchise opportunity, Smoothie
King was recently featured in the top 100 of Restaurant Business's
and Nation's Restaurant News' 2023 Top 500 lists. The brand was
also just named the No. 1 most beloved limited-service brand among
millennials in Technomic’s “2023 America’s Favorite Chains” study,
and recently ranked No. 15 in Entrepreneur magazine's highly
competitive “Franchise 500” ranking of the top franchise brands. To
order, go to SmoothieKing.com; for franchising opportunities, head
to SmoothieKingFranchise.com.
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ALISON BROD MARKETING + COMMUNICATIONS
smoothieking@abmc-us.com