Porsche and Applied Intuition announce joint developments
March 28 2024 - 12:11PM
Porsche AG and Applied Intuition, a Silicon Valley-based vehicle
software supplier, announced a strategic partnership Wednesday. The
common goal is the joint development in different fields of
automotive software while maintaining software ownership and
reducing dependencies on black-box suppliers. This reduces
complexity and increases implementation speed. The partnership
helps Porsche utilize expertise to develop, deploy, and update
vehicle software to provide unique consumer experiences.“Applied
Intuition has been an important software partner for us and will
help us to better understand software in every part of the vehicle.
Testing may then be done software-based and earlier in the
development process. With that, we can iterate faster and focus on
building the best possible consumer experiences,” said Michael
Steiner, Member of the Executive Board Research and Development of
Porsche AG. “This additional cooperation will strengthen Porsche's
software know-how, complementing and supporting activities within
the Volkswagen Group.”In the latest generation of vehicles,
software is becoming increasingly important. It is essential to
regularly integrate, and update software components purchased from
different vendors.“Software and AI development is very different
from traditional hardware-driven automotive development,” said
Qasar Younis, Co-Founder and CEO of Applied Intuition. “Integrating
and updating different software and AI components can be especially
challenging, and that is where our expertise comes in as an
AI-first software company.”Porsche will use the solution along with
software best practices and continuous integration/continuous
deployment (CI/CD) processes to deploy and manage software to
future vehicles through an off-board platform. A professional set
of tools supports the end-to-end software validation, ranging from
software-in-the-loop (SIL) to hardware-in-the-loop (HIL) and
vehicle testing. The collaboration with Applied Intuition has
enabled Porsche to design the software of its future vehicles
with specific customer solutions and integrates seamlessly into
Porsches successful value-enhancing investments into
technology.
About Applied IntuitionApplied Intuition is a
Tier 1 vehicle software supplier that accelerates the adoption of
safe and intelligent machines worldwide. Founded in 2017, Applied
Intuition delivers the definitive ADAS/AD toolchain and a
world-class vehicle platform to help customers shorten time to
market, build industry-leading products, and create next-generation
consumer experiences. 18 of the top 20 global automakers trust
Applied Intuition’s solutions to drive the production of modern
vehicles. Applied Intuition serves the automotive, trucking,
construction, mining, agriculture, and other industries and is
headquartered in Mountain View, CA, with offices in Ann Arbor and
Detroit, MI, Washington, D.C., Munich, Stockholm, Seoul, and Tokyo.
Learn more at https://appliedintuition.com.Further information,
photo and video material are available on Porsche Newsroom:
newsroom.porsche.com.
About Porsche Cars North America, Inc. | One Porsche Drive,
Atlanta, GA 30354 USA
Established in 1984, Porsche Cars North America, Inc. (PCNA) is
the exclusive U.S. importer of the Porsche 911, 718 Boxster, 718
Cayman, Macan, Cayenne, Panamera and Taycan. Headquartered in
Atlanta, Georgia, since 1998, PCNA is home to the first Porsche
Experience Center in North America, which features two module-based
1.6 mile driver development tracks, a business center and
Restaurant 356. The campus is also home to the U.S. headquarters of
Porsche Classic. The company operates a second Porsche Experience
Center near Los Angeles. That complex features a driver development
track with eight educational modules totaling 4.1 miles, a business
center, Restaurant 917 and the headquarters of Porsche Motorsport
North America. PCNA supports 198 independently owned and operated
Porsche dealerships in the U.S., three Porsche studios and five
satellite stores in the U.S., including supplying parts, service,
marketing, and training. They, in turn, work to provide Porsche
customers with a best-in-class experience that is in keeping with
the Porsche brand's 75-year history of leadership in the
advancement of vehicle performance, safety, and efficiency. PCNA is
an indirect wholly-owned subsidiary of Porsche AG, which is
headquartered in Stuttgart, Germany.
At the core of this success is Porsche's proud racing heritage
that boasts some 30,000-plus motorsport wins to date.
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Photos and video footage are available to
accredited journalists on the Porsche Press Database at
http://press.porsche.com/.
- Michael Steiner
- Qasar Younis
Jarred Hopkins
Porsche Cars North America, Inc.
404.401.4448
jarred.hopkins@porsche.us
Jennifer Bixler
Porsche Cars North America, Inc.
470.827.1201
external.jennifer.bixler@porsche.us