NEW YORK, April 3, 2014 /PRNewswire/ -- Branding
Brand, the leading mobile commerce platform of major retailers,
today released the results of its Mobile Commerce Index for
March 2014. The exclusive data sample
details a steep rise in smartphone-generated traffic, orders, and
revenue by consumers to retailer smartphone-optimized websites from
March 2014 vs. March 2013.
Issued monthly, the Mobile Commerce Index report identifies
customer mobile commerce use and trends across a consistent sample
of clients in various industries including apparel, health and
beauty, and home goods. The Index is the largest collection of data
on commerce sites specifically designed for smartphones, as opposed
to non-optimized desktop sites with mobile traffic.
Compared to 2013, the Branding Brand Mobile Commerce Index shows
the following year-over-year differentiation in March 2014 for the 18 clients tracked:
|
March
2014
|
March
2013
|
|
Smartphone visits:
20,129,855
|
Smartphone visits:
10,003,472
|
|
Smartphone orders:
135,640
|
Smartphone orders:
59,080
|
|
Smartphone revenue:
$15,106,324
|
Smartphone Revenue:
$5,630,325
|
|
|
Year-Over-Year
Mobile Growth Rates from March 2013 to March
2014:
|
|
Smartphone visits
increased 101.2%
|
|
|
Smartphone orders
increased 129.6%
|
|
|
Smartphone revenue
increased 168.3%
|
|
Additional Data on Market Share:
In
March 2014, smartphones generated
29.4% of total online visits, up 42.7% from March 2013 (62.9% iOS, 36.4% Android). The market
share of non-mobile (desktop) visits decreased 21.1% from
March 2013 to March 2014.
"Not only are customers shopping more on their phones, they're
also spending," said Chris Mason,
Branding Brand co-founder and CEO. "Our data shows large numbers of
consumers rapidly embracing mobile as a fundamental tool to
conveniently connect with retailers."
The complete report, along with accompanying images, is
available at http://www.brandingbrand.com/data.
ABOUT BRANDING BRAND: Branding Brand powers mobile
commerce sites and apps for over 200 of the world's leading
retailers, including American Eagle Outfitters, Crate & Barrel,
Ralph Lauren, and Sephora. Founded
in 2008, the Company's B2E (Brand to Everywhere) platform
seamlessly extends brands into optimized experiences for
smartphones, tablets, and in-store. Named the only mobile commerce
leader, it is also the largest m-commerce provider to the Internet
Retailer Top 500. For more information, visit www.brandingbrand.com
or follow @brandingbrand on Twitter.
SOURCE Branding Brand